#RobFord Smoking Crack Scandal Analyzed on Twitter

The past 2 weeks has been extremely eventful for the residents of Toronto, Canada’s largest city. Toronto has been pushed back once again reluctantly onto the international stage. No it doesn’t have to do with the Toronto 2015 Pan Am Games, though they did recently make mistakes.

Toronto though has been pushed into the international spot light because of its Mayor Rob Ford. Remember how Gawker’s John Cook discovered and watched a video of Rob Ford smoking Crack Cocaine back in May. Gawker wasn’t able to pay the hefty $200,000 price tag to acquire the video but they did run a crowd-sourcing campaign which hit the goal, only for the seller to go underground. It’s been quiet on this subject till recently when Toronto Police Chief Bill Blair made a press announcement, admitting the video does exist. A video clip of that press conference is below:

The international press have been all over this subject. With ABC News (US), The Guardian (UK), The Daily Mail (UK), AFP (US), CNN (US), and New York Daily News (US) are just a few major publications mentioning this story.

While we believe the topic and all the negative press doesn’t help Toronto.  We wanted to analyze all the twitter conversations and dig a bit into the data. How many people were talking about the topic? Who was the most poplar user and what were some related topics.

The Twitter Users with the most popular Tweets related to #RobFord were:

Matthew Kang from CBC in second with 1,206 RTs and 345 Favorites. A majority of Twitter users are posting original tweets rather then RTs or replying to posts and a good chuck of these people (about 50%) are using the web to post these awesome original tweets.

Demographics

 

Other influential people that are talking about the #RobFord situation:

 

 

 

 

 

 

 

 

About the Author

Matthew Goulart

Matthew Goulart is the founder of Ignite Digital, a Canadian digital marketing agency. Through Ignite Digital, Goulart works with Fortune 500 companies and advertising agencies from around the world and has helped launch profitable and highly successful digital marketing initiatives for his clients.