Google Analytics is a powerful tool for understanding your website’s performance, visitor behavior, and more. However, in order to get the most out of it, you need to take ownership of it – meaning setting up tracking codes and filters, configuring goals and event tracking, and checking in on your data regularly. Here are some of the reasons why taking ownership of your Google Analytics is so important:
1. You need to be able to trust your data.
If you’re not setting up tracking codes and filters, or checking in on your data regularly, you can’t trust that the data you’re seeing is accurate. Inaccurate data can lead to bad decisions, so it’s essential to make sure your data is accurate before making any changes or optimizations based on it.
2. You need to be able to customize your reports.
Google Analytics comes with a lot of pre-made reports, but chances are there’s something you want to track that isn’t covered in those reports. By taking ownership of your Google Analytics, you can customize your reports to track exactly what you need to.
3. You need to be able to see how your website is performing.
Google Analytics provides a wealth of data on how your website is performing – from the number of visitors you’re getting to where they’re coming from and what they’re doing while they’re there. By taking ownership of your Google Analytics, you can see exactly how your website is performing and make changes as needed.
4. You need to be able to see who is visiting your website.
Google Analytics provides data on who is visiting your website, including information on their age, gender, and interests. This data can be used to help you better understand your audience and create content that appeals to them.
5. You need to be able to see how they’re finding your website.
Google Analytics also provides data on how people are finding your website, including the keywords they’re using to find it and the websites they’re coming from. This data can be used to help you better understand your audience and optimize your website for the keywords that are most important to you.
By taking ownership of your Google Analytics, you can make sure that you’re getting the most out of this powerful tool. To get started, set up tracking codes and filters, configure goals and event tracking, and check in on your data regularly. Doing so will help you make informed decisions about your website and its performance.
But what if you are struggling with Google Analytics and need help?
If you’re looking for help with your Google Analytics, you can seek a digital marketing agency and grant them access to it. This will allow them to track your website’s performance and make recommendations based on the data they see.
Giving access to your Google Analytics account to a digital marketing agency is a safe way to ensure that your website’s performance is being monitored and tracked accurately. By granting access, you are allowing the agency to view your website’s data and make recommendations based on what they see. This can help you optimize your website for the keywords that are most important to you, improve your website’s performance, and understand your audience better.
If you’re unsure of how to add users take a look below at the steps to take to get this done!
- Sign in to Google Analytics.
- Click Admin, and navigate to the desired account/property/view.
- In the Account, Property, or View column (depending upon whether you want to add users at the account, property, or view level), click Access Management.
- In the Account permissions list, click +, then click Add users.
- Enter the email address for the user’s Google Account.
- Select Notify new users by email to send a message to the user.
- Select the permissions you want. Learn more about permissions.
- Click Add.
If you’re looking for a digital marketing agency to help you take ownership of your Google Analytics, contact us today. We would be happy to help!
