Google’s July 2022 Update is Here

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Do you use Google? If so, you’ll want to hear about the Google July 2022 Product Review Algorithm Update they just released! If you’re an eCommerce business, we recommend reading this blog post!

How Does Google’s Algorithm Work?

Google’s algorithm is a set of instructions that helps it rank websites. The algorithm takes into account several factors, including the quality and relevance of the content, the number of links to the website, and the website’s authority. Google updates its algorithm regularly to ensure that the rankings reflect the latest changes in the web landscape.

Why are Product Reviews critical?

Product reviews are essential for businesses because they can help attract new customers and retain old ones. In addition, businesses have noticed consumers trust online reviews as much as personal recommendations. This means that if your company has a good product review rating, it can help convince potential customers to give your product a try. Additionally, product reviews can help improve your product’s ranking in search engines.

 

Product reviews can either be positive or negative. While you obviously want more positive reviews, both types can be helpful to your business. Negative reviews can show you what areas need improvement, while positive reviews can help increase customer confidence and build brand loyalty.

How do Product Reviews affect my Google Ranking?

Google confirms the July 2022 product review update, the fourth in a series of updates targeting low-quality reviews, is now available.

 

The update will start rolling out on July 27 and conclude within two to three weeks. Google announced on Twitter, linking to the official page for search ranking changes.

 

That is unless you were caught off-guard by Google’s announcement. Many of Google’s algorithm adjustments come without warning, including the product review improvements so far.

 

However, this does not have to be a negative situation. With every algorithm upgrade, there is always the potential for ranking gains, especially if the previous one penalized you.

 

Here’s what you need to know about Google’s July 2022 product reviews algorithm change.

Ask Customers for reviews

If you want more online reviews for your product, one easy way to do so is by asking customers to leave a review. You can make it easy for them by providing a link to where they can leave a review or even including a review form right on your product page.

 

By prompting customers to leave feedback, you can increase the number of online reviews for your product and improve your chances of getting more sales.

What’s Changing?

The product review algorithm that was launched in March 2021 today gets updated.

 

It’s a refinement of Google’s product review algorithm that was introduced in March 2021. The algorithm is intended to reward reviews with substantial study rather than thin content that summarizes what you may learn on a manufacturer’s website.

 

Today’s update does not provide any new guidelines. Websites that post product reviews should adhere to Google’s strict quality standards.

 

In a nutshell, Google wants to ensure you’ve used and examined the product you’re evaluating firsthand.

 

You may demonstrate this to Google and your audience by including details such as numerical measures, advantages and disadvantages, comparisons with similar items, and so on.

 

Rewriting the same material that already exists on the Internet will no longer suffice. Google is now giving extra weight to reviews that provide unique value. Even exceptional photographs are becoming increasingly helpful.

What Will the Change Mean for My Company?

This update does not apply to you if you do not provide product feedback on your site. Also, it’s not a core change that affects all search results.

 

If you sell products on your website that customers can review, this update still doesn’t apply to you. This is because that’s not considered the same as a review article.

 

This change affects websites that publish long-form product reviews, such as those seen on Wirecutter and CNET.

 

If your product review pages’ rankings fluctuate over the coming weeks, it’s very probable that they’re due to the July 2022 product review update.

 

If your business is harmed, the best approach to get back on track is to improve the quality of your product review pages based on Google’s recommendations.

Key takeaways

When people take the time to write a product review, it’s important to respond to them. It shows that you’re listening to your customers and appreciate their feedback. It also lets other potential customers know that you’re responsive to customer concerns.

 

The transition will begin on July 27 and should take two to three weeks to complete. Google announced on Twitter, linking to the search ranking change page.

 

If you do not provide product feedback on your site, this update does not apply to you. It’s a minor change that doesn’t affect all search results.

 

When your company is harmed, improving the quality of your product review pages based on Google’s suggestions is the best method to get back on track.

 

Google has confirmed the July 2022 product review update, which is the fourth in a series of updates targeting low-quality reviews. The update will start rolling out on July 27 and conclude within two to three weeks. This announcement was made on Twitter, linking to the official page for search ranking changes. If you’re looking for more information or want to stay up-to-date with our latest news and announcements, sign up for our newsletter below.

 

About the Author

Matthew Goulart

Matthew Goulart is the founder of Ignite Digital, a Canadian digital marketing agency. Through Ignite Digital, Goulart works with Fortune 500 companies and advertising agencies from around the world and has helped launch profitable and highly successful digital marketing initiatives for his clients.