Local Internet Marketing Archives

What Do You Need in a Digital Marketing Strategy?

Posted May 13, 2014 by Matthew Goulart | Local Internet Marketing

A digital marketing strategy is a road map that will determine the online and digital marketing efforts you will make and how you can achieve your goals through them. As a result, you will be able...

Interactive Marketing: Starting The Conversation

Posted May 8, 2014 by Matthew Goulart | Local Internet Marketing

When most people think of marketing, they imagine a kind of communication that moves in only one direction: from the band, to the target audience. Most marketing departments still conceptualize their roles as a...

Who is a Digital Marketing Manager and How Can They Help Your Company?

Posted March 31, 2014 by Matthew Goulart | Content Marketing, Email Marketing, Local Internet Marketing, Search Engine Optimization (SEO), Website Development

For a company to succeed in building and maintaining its online reputation, it needs to embrace digital marketing with arms wide open. One way of doing that and benefiting from this innovative form of...

5 Strategies for B2B Marketers during a Recession

Posted March 5, 2014 by Matthew Goulart | Content Marketing, Local Internet Marketing

Recession is a hard time for businesses and for consumers. B2B businesses rely on a small number of clients compared to B2C companies, the loss of even one client can be hard on their...

20 Must Know Digital Marketing Definitions

Posted March 2, 2014 by Matthew Goulart | Content Marketing, Email Marketing, Local Internet Marketing, Mobile Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing, Website Development

If you are new to digital marketing, understanding the complex jargon that dominates the industry can be complicated. With words such as conversion and acronyms like SEO thrown casually in conversations, you can feel...

What is Local Internet Marketing?

Posted December 8, 2013 by Matthew Goulart | Local Internet Marketing

With the recent changes made to the way search engines work, local businesses stand to gain a number of benefits. More and more people are searching for businesses, like bakeries and plumbing online, and...