When it comes to managing social media platforms, business owners face the dilemma that comes naturally with choosing between outsourcing social media marketing efforts and carrying those functions in-house. If you’re currently facing the same…
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What Do You Need in a Digital Marketing Strategy?
A digital marketing strategy is a road map that will determine the online and digital marketing efforts you will make and how you can achieve your goals through them. As a result, you will be able to…
Interactive Marketing: Starting The Conversation
When most people think of marketing, they imagine a kind of communication that moves in only one direction: from the band, to the target audience. Most marketing departments still conceptualize their roles as a one-way…
How To Build A Great Google Adwords Campaign
So you’ve built a great brand page with engaging content, fantastic design and a solid user interface. Your product has officially launched and has a ton of potential. Your social media accounts are buzzing and…
5 Website Development Facts to Create Your 2014 Budget
If you created a business website a long time ago and haven’t done much work on it since, the information on it would most likely be out of date. With the world of online marketing…
5 Easy Ways to Get Facebook Likes
If you have a business page on Facebook, you may be concerned about how you should get more Facebook likes for your Fan Page. After all, you can’t be successful on Facebook if your page…
Twitter Ads: The Pros, the Cons and Everything in Between
As one of the largest social media networks, Twitter is one of the most attractive platforms for businesses. Knowing its own potential, Twitter has recently introduced its own advertising feature that is aimed for small…
Looking for Search Engine Optimization Services? Here Is What You Need to Know
If you are new to digital marketing and want to create better opportunities for your business online, Search Engine Optimization is what you need to take up. However, SEO campaigns are not very easy to…
5 Amazing Tools to Test Your Website on Smartphones
The world has gone mobile, which is why website owners are adding mobile-friendly sites to their online media collections. However, while designing a great mobile site is easy, ensuring that it works on a number…
10 Ways to Leverage Social Media to Generate Leads
Just because a business has built a website and social media presence doesn’t mean that it is going to generate any leads. The power of social media needs to be leveraged the right way if lead generation…