The first thing you need to understand is what Google considers a penalty. Penalties are either automatic or manual. In a manual penalty, you are...
What to Do If Google Penalizes You…Wrongly
Why Is Disavowing Links So Important?
When Google started to make a crack down on what will and will not be showcased on their search engine results, many businesses did despair...
Black Hat vs. White Hat SEO – Everything You Need to Know
Search Engine Optimization (SEO) is an integral part of online marketing and can often mean the difference between success and failure for any business. As...
Search Engine Optimization (SEO) vs Blogger Outreach
Companies big and small ultimately want to reach out to a specific target market. Either for brand awareness or increase sales. I was recently asked...
Top 10 Canadian Marketing Blogs Worth Checking Out
The internet is practically overflowing with blogs that discuss marketing in all its forms and offer an astounding variety of advice on how you can...
Google Pigeon – The Latest Algorithm Update
The latest in a long line of Google updates, both minor and major, the Pigeon update was rolled out on July 24, 2014 for results...
How to Do Proper On-Page SEO Optimization for Your Website
Search Engine Optimization (SEO) has been around for a while now, yet a vast number of people and companies still seem astonishingly oblivious of what...
Comparing: Panda, Penguin and Hummingbird Google Updates
Google is the king of the search engine world, which is why everything it demands is treated as law and implemented in haste. If its...
Content Marketing Tactics: What You Need to Know
Consumers are smarter now than ever. They have learned how to shut out traditional advertisements by choosing DVRs over watching TV and skipping reading magazines...
Social Media: In-House vs. Outsourcing Decision Time
When it comes to managing social media platforms, business owners face the dilemma that comes naturally with choosing between outsourcing social media marketing efforts and...
