A lot of factors need to be considered carefully in order to make an eCommerce website work. From the website design to the showcasing of products, everything should be in order to ensure that visitors…
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Who is a Digital Marketing Manager and How Can They Help Your Company?
For a company to succeed in building and maintaining its online reputation, it needs to embrace digital marketing with arms wide open. One way of doing that and benefiting from this innovative form of marketing…
Why Content Marketing Complements SEO
Search engine optimization (SEO) and content marketing have been mentioned together so often that many non-technical folks started believing that they were one and the same. While this is far from the truth, there is…
What Is Search Engine Optimization?
Search Engine Optimization (SEO) is NOT a relatively new thing in the digital marketing world. However, to someone who is new to the marketing industry, it can be a tad bit difficult to understand and…
Your Business Needs to Hire the Right SEO Expert
Search engine optimization (SEO) is one of the essentials to a websites success since it allows both users and search engine robots to understand the purpose of a site and its importance before looking at…
10 Mobile Facts to Develop Your 2014 Budget
Today, any business that wants to succeed should have a strategy to reach its customers using mobile devices. This is due to the ever growing number of smartphones and tablets and the ease of connecting…
How to Increase Lead Generation – Website Edition
Businesses today do everything in their power to get their audience from different verticals (Facebook, email, walk-ins…etc) to their websites. Even though there website isn’t designed to effectively turn the audience into a lead. Why?…
How to Track Marketing Campaigns By Using Google Analytics
The single most important objective behind any online marketing campaign is to drive traffic to your site. However, it is important for companies to know which of their marketing efforts are yielding the most positive…
5 Strategies for B2B Marketers during a Recession
Recession is a hard time for businesses and for consumers. B2B businesses rely on a small number of clients compared to B2C companies, the loss of even one client can be hard on their already…
Facebook Checklist to Double Check if Your Fan Page is Up-to-Date
For businesses, Facebook is one of the most important platforms for marketing due to the large audience present on the platform. However, the users on Facebook in general are very active and expect the businesses…