Businesses today do everything in their power to get their audience from different verticals (Facebook, email, walk-ins…etc) to their websites. Even though there website isn’t designed to effectively turn the audience into a lead....
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The single most important objective behind any online marketing campaign is to drive traffic to your site. However, it is important for companies to know which of their marketing efforts are yielding the most...
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Recession is a hard time for businesses and for consumers. B2B businesses rely on a small number of clients compared to B2C companies, the loss of even one client can be hard on their...
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For businesses, Facebook is one of the most important platforms for marketing due to the large audience present on the platform. However, the users on Facebook in general are very active and expect the...
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If you are new to digital marketing, understanding the complex jargon that dominates the industry can be complicated. With words such as conversion and acronyms like SEO thrown casually in conversations, you can feel...
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Google Analytics is a powerful marketing tool for business managers to track the performance of their online marketing activities. What makes Google Analytics even more valuable for business managers is the customization feature it...
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When a business is running a PPC campaign, it is important to turn visitors into leads since they are paying money for every click. One of the most commonly used ways of running PPC...
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Getting tweets retweeted is important for businesses that want to increase their audiences. However, companies often find it difficult to figure out how they can convince people to retweet their posts. The answer is...
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