If you are new to digital marketing, understanding the complex jargon that dominates the industry can be complicated. With words such as conversion and acronyms like SEO thrown casually in conversations, you can feel left…
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Top 4 Best Google Analytics Dashboards
Google Analytics is a powerful marketing tool for business managers to track the performance of their online marketing activities. What makes Google Analytics even more valuable for business managers is the customization feature it provides…
How to Increase Lead Generation – Facebook Ad Edition
When a business is running a PPC campaign, it is important to turn visitors into leads since they are paying money for every click. One of the most commonly used ways of running PPC ads…
5 Easy Ways to Generate More Re-Tweets
Getting tweets retweeted is important for businesses that want to increase their audiences. However, companies often find it difficult to figure out how they can convince people to retweet their posts. The answer is simple:…
How to Increase Lead Generation Using Email Marketing
Despite several new online marketing tools becoming popular, the effectiveness of email marketing, especially when it comes to lead generation, is undeniable. If you know how to use emails in the right way and follow…
How to Use Google Analytics – Advance
Google Analytics goes way beyond simple analytical tools that are used for measuring a site’s performance. A number of enterprise-class tools are added to GA that makes it one of the most comprehensive analytical services…
Twitter Announces Most Popular Twitter Hashtags of 2013
Twitter is nothing without its hashtags. Though its closest competitor, i.e. Facebook, has embraced them, Twitter is still the king when it comes to these precious symbols. With 2013 coming to an end, Twitter released…
5 Methods to Run a Successful PPC Audit
If you are running a PPC (Pay Per Click) campaign for your business, it is important to learn whether it is working the way you expected or not. You can only continue with a PPC…
#Sochi Olympics Analyzed on Twitter
The Olympics are here and we have been glued to CBC watching the Olympics. We can’t get enough of the Olympics and are cheering for the Canadian Team – who are making every Canadian proud. Many of you…
How to Use Google Analytics – Intermediate
Using Google Analytics at a basic level to find information about visitors, traffic sources, site content and website goals is quite simple. Everything you need to know about the basic functions of Google Analytics is…