iOS14 & iOS 15 Tornado Impacts Facebook Ad Performance: Here’s How to Fix It!

Secret Sauce Behind Our Success

The Secret Sauce Behind Our Success Fixing iOS14 & iOS15 Updates

As we all know by now, on September 18th, Apple released their operating system – iOS14 about a year ago. This update has had some serious impacts on Facebook ad performance for businesses. In this blog post, we’re going to dive into what you need to do to fix them! Keep reading to learn more.

How did it impact Facebook Ad performance?

Facebook Ads performance declined when iOS14 was released. The reason for this decline is still unknown, but it is speculated that the change in how background apps are run on iOS14 is the cause.

As a result of this decline in performance, many businesses started to reconsider their Facebook Ads strategy.

What else happened?

Apple released iOS14 and with it came a slew of changes that impacted Facebook Ads. One of the most significant changes was that ads could no longer be displayed in the Facebook News Feed unless they were sponsored posts. This change caused a lot of businesses to lose visibility and resulted in a significant drop in ad revenue for Facebook.

In response to this, Facebook created a new product called Facebook Offers. This product allows businesses to create and display offers on their Facebook Page. When a user clicks on an offer, they are taken to a landing page where they can learn more about the offer and take advantage of it.

Offers can be used to promote sales, discounts, or other special deals that businesses want to offer their customers. They are a great way to boost visibility and encourage people to take advantage of what your business has to offer.

If you’re thinking about using Facebook Offers to promote your business, there are a few things you should keep in mind. Here are some tips for creating effective Facebook Offers:

1. Keep it short and sweet

When creating an offer, make sure to keep the copy short and to the point. Facebook users have short attention spans, so you want to make sure that your offer is easy to understand and doesn’t require a lot of explanation.

2. Use high-quality images

Make sure to use high-quality images in your offers. People are more likely to notice and engage with offers that have attractive visuals.

3. Be clear about what you’re offering

Be very clear about what you’re offering in your offer. Include all the relevant details such as the discount amount, the expiration date, and any other terms and conditions.

4. Promote your offer across all your channels

Make sure to promote your offer across all of your channels, including your website, email list, and social media. The more people you can reach, the better chance you have of generating leads and sales.

5. Use an enticing call-to-action

Make sure to use an enticing call-to-action in your offer. Facebook users are more likely to take action if they feel like they’re getting something in return.
By following these tips, you can create effective Facebook Offers that will help boost your business visibility and encourage people to take advantage of what you have to offer.

How to fix the tornado’s effects on your Facebook Ads account

If you’re having trouble with your Facebook Ads account after Apple’s iOS14 update, don’t worry! Here are a few things you can do to try and fix the problem:

Make sure that you’re using the most up-to-date version of the Facebook Ads Manager app.

One way to make sure you are always up-to-date on the Facebook Ads manager app is to keep your app updated. To do this, open the App Store on your device and go to Updates. Then, locate the Facebook Ads manager app and tap the Update button.

Another way to stay updated on the Facebook Ads manager app is to join the Facebook Ads Manager App Group. This group is a great resource for staying up-to-date on the latest news and features of the app, as well as getting tips and advice from other users.

To join the group, simply search for “Facebook Ads Manager App Group” in the Facebook search bar. Then, click the Join Group button. Once you are a member of the group, you will have access to all of the latest news and information about the app.

If you’re using an older version of the app, try uninstalling it and reinstalling the most recent version.

The Facebook Ads Manager app is an important tool for businesses that want to advertise on social media platforms. If you’re not using the latest version of the app, you may not have access to all of the features that are available, such as creating and managing ads campaigns. It’s important to always update the app to ensure you’re using the best possible tool for your business.

Check to see if there are any pending updates for your iOS device. If so, update to the latest version of iOS.

As an advertiser, it is important to be aware of the next iOS updates so that you can ensure your Facebook ads performance is not affected. If you are not prepared for the update, you may see a decrease in performance as a result. You can prepare for the update by testing your ads on the new platform and making sure that your ad campaigns are compatible with the new system. Additionally, you should keep up to date with the latest changes to the Facebook ad platform so that you can make changes to your campaigns as needed.

Examples of what you can do to correct the damage caused by the tornado

There are a few things you can do to correct the damage on your Facebook Ads performance caused by Apple’s iso14 update:

Audit your campaigns and update any targeting that has been affected by the change

When auditing your Facebook campaigns, you’ll want to look at a few different areas. One important factor to consider is your audience. To make sure your ads are reaching the right people, you’ll want to review your targeting criteria. You should also evaluate your ad creative and messaging, as well as the overall performance of your campaigns. By taking a close look at your Facebook advertising, you can make sure that you’re getting the most out of your social media marketing.

Review your ad creative and make sure they are still compliant with Facebook’s policies

When creating your Facebook ad creative, you should always review them to make sure they are still compliant with Facebook’s policies. Here are a few things to keep in mind:

  • Your images should be high quality and eye-catching
  • Your copy should be clear and concise
  • Your ads should be relevant to your target audience

If you’re not sure whether or not your ad creative is compliant with Facebook’s policies, you can always submit it for review. Facebook will then let you know if there are any changes that need to be made.Reviewing your ad creative on a regular basis is an important part of maintaining a successful Facebook ad campaign. By doing so, you can be sure that your ads are reaching your target audience and are compliant with all of Facebook’s policies.

Reviewing your ad creative on a regular basis is an important part of maintaining a successful Facebook ad campaign. By doing so, you can be sure that your ads are reaching your target audience and are compliant with all of Facebook’s policies.

Ensure that your website is still mobile friendly and loads quickly

As more and more people access the internet using mobile devices, it’s important to make sure that your website is still mobile-friendly. This means that it should be easy to navigate and load quickly, regardless of the device you’re using. If your website isn’t mobile-friendly, you could be losing out on a lot of potential customers.

There are a few things you can do to make sure your website is mobile-friendly. First, simplify your design. Get rid of any unnecessary elements that might make it difficult to navigate on a smaller screen. Second, optimize your images. Make sure they’re sized appropriately and compressed so that they load quickly. Finally, test your website on multiple devices to make sure it looks and works the way you want it to.

Monitor your campaign results closely and make changes as needed

Facebook ads campaign results should be monitored closely in order to make changes as needed. By making small tweaks to your campaign, you can improve the performance and increase the ROI. If you’re not seeing the results you want, try changing the target audience, the ad copy, or the bidding strategy. You may also need to adjust the budget or the ad schedule.

When it comes to Facebook ads, the key is to constantly test and optimize. By making small changes and monitoring the results, you can improve your campaigns and get better ROI. If you’re not seeing the results you want, try changing the target audience, the ad copy, or the bidding strategy. You may also need to adjust the budget or the ad schedule. Keep testing and optimizing until you find what works best for your business. Remember, there is no one-size-fits-all solution when it comes to Facebook advertising. What works for one business may not work for another. The important thing is to keep testing until you find a campaign that works for you.

If you follow these steps, you should be able to minimize the impact of Apple’s iso14 update on your Facebook Ads performance.

The benefits of taking these corrective measures

Apple’s iOS14 update caused a lot of damage to many businesses that had invested in Facebook ads. Their ads were performing poorly after the update, and they had to take corrective measures to avoid any further damage.

The same thing can happen to your business if you’re not careful. Make sure you take corrective measures for your Facebook ad strategy if you want to avoid any damage to your business.

Here are a few things you can do to make sure your Facebook ads are still effective after the iOS14 update:

1. Target a smaller audience with your ads

    • One way to target smaller audiences with your ads is by using more specific keywords when creating your ad campaign. This will help ensure that your ads are shown only to people who are likely to be interested in them. You can also use location targeting to ensure that your ads are shown only to people in a specific area.
    • Another way to target smaller audiences with your ads is by using more specific keywords when creating your ad campaign. This will help ensure that your ads are shown only to people who are likely to be interested in them. You can also use location targeting to ensure that your ads are shown only to people in a specific area.
    • You can also use other targeting options to narrow your audience, such as interests, demographics, and behaviors. By targeting your ads to a smaller, more specific audience, you can increase the chances that they will be clicked on and that you will see a return on your investment.

2. Test different ad creative to see what works best

Testing different ad creatives is an important part of any online advertising campaign. By testing different ad creatives, you can see what works best for your target audience and your budget. Some things to consider when testing different ad creatives include:
What is the goal of the campaign?

The most important thing to remember when testing different ad creatives is to keep the goal of the campaign in mind. Everything else should be secondary to that. If the goal is to generate leads, then focus on what will get the target audience to take action. If the goal is to increase brand awareness, then focus on creating ad creatives that will be memorable and eye-catching.

Who is the target audience?

Once you have a good understanding of the goals of the campaign and the target audience, you can start testing different ad creatives. A/B testing is a good way to see what works best. Try different headlines, images, call to actions, etc. and see which ones perform the best. Don’t be afraid to experiment and try new things. The only way to know what works best is to test it out.

What is the budget for the campaign?

When it comes to budget, you’ll need to decide how much you’re willing to spend on each ad creative. If you have a limited budget, you’ll need to be more selective with what you test. Try to focus on the ad creatives that you think have the best chance of success.

What type of ad creative will resonate best with the target audience?

Testing different ad creatives can be time-consuming, but it’s worth it if it means achieving your campaign goals. By taking the time to test different ad creatives, you can ensure that your campaigns are as successful as possible.

3. Keep track of your ad performance and adjust your strategy accordingly

One way to keep track of your Facebook ad performance is to create a spreadsheet where you track the following metrics:

    • Cost per click (CPC)
    • Number of clicks
    • Amount spent
    • Conversion rate (CR)
    • Revenue generated

By doing this, you’ll be able to see which ads are performing well and which ones need to be tweaked. Additionally, you can use this data to determine your return on investment (ROI).

To get started, create a new spreadsheet and label the columns accordingly. Then, start inputting data for each of your ads. Be sure to track both CPC and number of clicks so that you can calculate your CR. Finally, calculate your ROI by dividing your revenue by your ad spend.

If you want to take things a step further, you can also track other metrics such as reach, impressions, and frequency. By doing so, you’ll gain a more comprehensive understanding of your ad performance. However, tracking all of these metrics can be time-consuming. Therefore, it’s important to only track the metrics that are most important to you.

By tracking your Facebook ad performance, you’ll be able to see which ads are working and which ones need to be improved. Additionally, you can use this data to calculate your ROI. By doing so, you’ll be able to ensure that your ad spend is being used effectively.

4. Hire an expert

It can be difficult to know when it’s time to hire a Facebook Ads expert. However, there are a few signs that can help you make this decision. If you’re not seeing the results you want from your Facebook Ads campaigns, or if you’re not sure how to create and run a campaign, it may be time to hire an expert. A Facebook Ads expert can help you create and manage your campaigns, optimize your ads for better results, and track your results to see what’s working and what’s not. hiring a Facebook Ads expert can help you save time and money, and get the most out of your Facebook Ads campaigns.

By following these tips, you can make sure your Facebook ads are still effective despite the changes in iOS14. Keep an eye on your ad performance and adjust your strategy as needed to ensure continued success.

FAQs about fixing the tornado’s impact on Facebook Ads performance

As we all know, since the release of iOS14, Apple has made some significant changes to how its operating system works. This has had a direct impact on how businesses are able to advertise on Facebook. Many businesses saw a significant decrease in the performance of their Facebook Ads in the days and weeks following the release of iOS14. However, there is a way to make sure that your Facebook Ads are still effective, even in the face of these changes.

  • The first thing you need to do is to make sure that you have updated your Facebook Ads account to use the new Business Manager platform. This platform will allow you to take advantage of some of the new features that are available to businesses, such as the ability to track conversion events and to create custom audiences. Once you have done this, you need to make sure that you are using the new Facebook Pixel code. This code will help Facebook to track the actions that people take on your website, which will in turn allow you to better target your ads.
  • Another thing you can do to make sure that your Facebook Ads are still effective is to use the new “Optimized CPM” bidding option. This option will allow you to bid based on the value of each conversion, rather than on a CPC basis. This means that you will only pay for the ad when someone actually clicks through and completes a purchase, sign-up, or whatever other goal you have set.
  • Finally, you should make sure that you are using the new “Conversion Lift” reporting tool. This tool will help you to see how your ads are performing compared to your control group. If you see a significant difference in the performance of your ads, then you know that you need to make some changes.

By following these steps, you can be sure that your Facebook Ads will still be effective, even in the face of the new changes that have been made to iOS14.

What the Future looks like for Agencies

It was announced by the World Wide Web Consortium (W3C) on January 1, 2020, that all websites will be required to use secure cookies. This means that there will be no more cookies on websites in the future – at least not the kind that can be accessed by third-party trackers.

No more cookies?

Marketing agencies have had to adjust since cookies will no longer be used for tracking purposes. This change will likely impact how marketing is done, as cookies were a key part of many tracking and advertising strategies. However, agencies are confident that they can make the necessary adjustments and continue delivering great results for their clients.

Adjusting

As privacy becomes more important to users, agencies are having to adjust their methods. With user data being worth more than ever before, agencies are now required to get explicit consent from users in order to use their data for marketing purposes. This shift is also affecting the way advertisements are created and delivered, as agencies must be extra careful not to violate user trust.

The new requirements for data usage means that agencies must now be more upfront about how they use user data. They must also get explicit consent from users before using their data for marketing purposes. This shift is affecting the way advertisements are created and delivered, as agencies must be extra careful not to violate user trust.

In order to stay ahead of the curve, agencies must be proactive in their approach to user privacy. They should keep up with the latest privacy trends and ensure that they are always compliant with the latest regulations. Additionally, they should make sure that their marketing strategies take user privacy into account. By doing so, they can avoid any potential problems and build trust with their users.

While the release of iOS 14 has caused a decrease in Facebook ad performance for most businesses, those who were able to find the secret sauce and test their ads have seen no change.

What was this secret sauce? Testing and experimentation.

About the Author

Matthew Goulart

Matthew Goulart is the founder of Ignite Digital, a Canadian digital marketing agency. Through Ignite Digital, Goulart works with Fortune 500 companies and advertising agencies from around the world and has helped launch profitable and highly successful digital marketing initiatives for his clients.