SEO Isn’t Rocket Science (But It’s Close)

SEO Isn't Rocket Science (But It's Close)

If you’re a business owner, you know that ranking high on Google is essential to success. But what are the “golden rules” of SEO? And how can you make sure your website is following them? This post will go over everything you need to know about SEO – from keyword research to backlinking. So whether you’re just starting out in online marketing or looking to revamp your current strategy, read on for some invaluable tips!

SEO is a tricky subject. It has a lot of different rules, and even the most seasoned professionals can’t always tell you what will work best for your website or blog. You don’t want to be too hasty when it comes to your search engine optimization strategy, but there are certain golden rules that you should never break if you’re going to rank well.

Golden Rule 1: Write Quality, Informative Content

Quality content is vital for any business website. This is because quality content can help to improve a website’s search engine ranking, which in turn can help to increase traffic to the site. Additionally, high-quality content can help to establish a business as a thought leader in its industry, which can lead to more leads and sales.

When writing content for a business website, it is important to remember to keep the audience in mind. The content should be easy to read and understand and should provide value to the reader. Additionally, the content should be keyword-rich so that it can be easily found by potential customers when they are searching for information related to the business.

One of the most important aspects of any business is its website. A website is often the first impression that potential customers have of a company, and this impression must be a good one. One way to make sure your website leaves a positive impression is by creating informative content.

Informative content is content that provides value to the reader. It helps them learn something, understand something better, or make a decision. When creating informative content, it’s important to remember a few key things:

  • Keep it concise – readers don’t want to wade through paragraphs of text to find the information they’re looking for. Get to the point quickly and then provide additional details if needed.
  • Use simple language – complex jargon will only serve to confuse readers. Use language that is easy to understand and free of technical terms.
  • Be accurate – nothing will undermine your credibility more than providing inaccurate information. Make sure you double-check your facts before publishing anything.

Creating informative content can be a challenge, but it’s well worth the effort. By providing value to your readers, you’ll be sure to leave a positive impression that will last long after they’ve finished reading.

Generating Content Ideas

  • One great way to come up with creative content ideas for your website is to look at what your competitors are doing. See what sort of content they’re publishing, and then try to come up with something similar that’s a little bit different. You can also look at popular websites and blogs in your industry to get inspiration for your own content.
  • Another great way to come up with content ideas is to think about the questions that your target audience is likely to have. What sort of information are they looking for? What sorts of problems do they need help with? By answering these sorts of questions, you can develop content that will be truly useful and valuable to your audience.
  • Finally, don’t forget that you can also use social media to generate content ideas. Take a look at what’s being shared on sites like Twitter and Facebook, and see if there’s anything you can piggyback off of. With a little creativity, you should be able to come up with plenty of great content ideas for your website.

Golden Rule 2: Research Your Keywords And Use Them Throughout Your Post

Before adding any keywords to their SEO strategy, businesses must do research on which words will be the most effective. Keyword research is the process of finding the right keywords to target for your website. It involves identifying which keywords people are searching for and then figuring out how to rank for those keywords.

The best way to do keyword research is to use a tool like Google Keyword Planner. This tool allows you to see how many people are searching for certain keywords and also shows you how difficult it would be to rank for those keywords.

Once you’ve found the right keywords, you need to add them to your website in the right places. This includes your website’s title, meta tags, and content. Be sure to use the keywords in a way that sounds natural and doesn’t come across as keyword stuffing.

Why Rich Keywords

There are a few reasons businesses need to focus on using rich keywords. The first reason is that it can help businesses attract more customers. When businesses use the right keywords in their marketing and advertising materials, it can make it easier for potential customers to find them online. Additionally, using the right keywords can help businesses rank higher on search engine results pages, which can also lead to more customers finding the business.

Another reason businesses need to focus on using rich keywords is that it can help them improve their website’s conversion rate. If a business’ website is optimized for the right keywords, it can encourage more visitors to stay on the site and take action, such as making a purchase or signing up for a newsletter. This can help businesses boost their bottom line and grow their customer base.

Finally, using rich keywords can also help businesses build trust and credibility with potential customers. When customers see that a business is using relevant and helpful keywords in its marketing materials, they may be more likely to trust the business and consider it a credible source of information. This can ultimately lead to more customers doing business with the company.

In conclusion, there are many reasons businesses need to focus on using rich keywords. By using the right keywords, businesses can attract more customers, improve their website’s conversion rate, and build trust and credibility with potential customers. Ultimately, this can help businesses boost their bottom line and grow their customer base.

Golden Rule 3: Optimize Your Images For SEO

One of the most important aspects of optimizing a website for search engine ranking is optimizing the images on the site. This is because search engines can’t “read” images like they can read text, so you need to provide some supplemental information about the image that will help the search engine understand what it is and how it relates to the rest of your site.

This can be done by using the “alt” attribute on the img tag. The alt attribute is a piece of HTML code that allows you to provide a text description of an image. The search engine will then use this text description to help it understand what the image is and how it relates to the rest of the site.

To optimize your images for search engine ranking, you need to make sure that you are using the alt attribute correctly. Here are some tips:

Use Keywords In Your Alt Text.

Make sure that you are using relevant keywords in your alt text so that the search engine can easily understand what the image is and how it relates to your site.

Alt-text is also important for people who are using screen readers to browse the web. When an image does not have alt text, a screen reader will read the file name of the image. This can be confusing and make it difficult to understand the content on the page.

Keep It Short And Sweet.

Don’t try to stuff too many keywords into your alt text. This will just confuse the search engine and could hurt your ranking. Just use a few relevant keywords that accurately describe the image.

Use Your Keywords Wisely.

Don’t just use any old keywords in your alt text. Make sure that you are using keywords that are relevant to your site and that people are actually searching for. Use keyword research tools like Google AdWords Keyword Tool to find out which keywords are most popular.

Be Descriptive.

Make sure that your alt text accurately describes the image. This will help the search engine understand what the image is and how it relates to your site.

Use Proper Grammar.

Just like with the rest of your website, you need to use proper grammar in your alt text. This will help the search engine understand what you are trying to say and will also make your site look more professional.

By following these tips, you can optimize your images for search engine ranking and help improve your overall website optimization.

Golden Rule 4: Use External Links To Back Up Your Points And Provide Further Reading

When it comes to a business’s SEO strategy, using external links is an important way to back up points and provide further reading. Not only does this help to improve the site’s ranking in search engines, but it also provides value to the reader. However, it’s important to use external links sparingly and only when they’re relevant. Otherwise, it can come across as spammy and hurt the site’s reputation.

When adding external links to your content, be sure to:

  • Only link to high-quality websites: There are several ways to determine if a link is of high quality or not. One way is to look at the number of links that the website has. If a website has a lot of links, the website is likely high quality. Another way to determine if a website is of high quality or not is to look at the quality of the websites that are linking to the website. If the websites that are linking to the website are high quality, then it’s likely that the website is high quality as well.
  • Choose websites that are relevant to your niche: When you’re running a business, it’s important to choose websites that are relevant to your niche. This will help you to stay informed about the latest industry news and trends. It will also help you to build relationships with other businesses in your field.
  • Add a brief description of the linked website: Adding a link to your website’s content or blog can help improve your website’s ranking on search engines. When people search for a topic that your website covers, they may click on one of the links in your content or blog to find more information. If the link is helpful and relevant to the search, it may help improve your website’s ranking. If you include a link in your content, make sure it is relevant to the topic and adds value for the reader.
  • Use anchor text that is relevant to the linked website: When you create links from your website to other websites, it’s important to use anchor text. Anchor text is the clickable text that you use to link to another website. When someone clicks on the anchor text, they will be taken to the website that you linked to. By using anchor text, you are telling Google and other search engines what the website that you are linking to is about. This helps Google and other search engines understand what your website is about and can help them rank your website higher in the search results.

By following these guidelines, you can ensure that your external links are adding value to your content and not harming your site’s reputation.

Golden Rule 5: Reference Other Bloggers And Websites In Your Posts

Bloggers And Influencers Are Your Best Friend!

When businesses reference bloggers in their articles, it helps the business in a few ways.

  • First, it helps to legitimize the business. By quoting an expert or authority on the topic at hand, it shows that the business did its research before publishing the article. It also makes the article more credible and trustworthy to the reader.
  • Second, it helps to build relationships with bloggers. When a business quotes a blogger in an article, the blogger is likely to feel flattered and appreciated. This can help to foster a positive relationship between the business and the blogger, which can be beneficial for both parties down the road.
  • Finally, quoting bloggers in articles can help to drive traffic to the business’s website or blog. If a reader likes what they read in the article, they may be inspired to click through to the business’s website to learn more. This can help to increase web traffic and potentially lead to more customers or clients for the business.

In short, there are many benefits that businesses can reap by referencing bloggers in their articles. By doing so, businesses can build relationships, drive traffic, and legitimize their brand. So, if you’re a business owner or manager, don’t be afraid to reach out to bloggers and ask to be quoted in your next article!

Share Your Blogs On Your Social Media!

If you mention a blogger or website in your blog post, it’s a good idea to tag them on social media so they can see it. This can help promote your post to their followers and help you build relationships with other bloggers and websites.

When you tag someone on social media, be sure to use an “@” symbol followed by their username. For example, if you wanted to tag the website “ExampleSite” on Twitter, you would type “@ExampleSite.”

If you don’t know the username of the person or website you want to tag, you can usually find it by looking at their social media profile or website.

The Top 3 Social Media Platforms To Promote Your Blog Post

There are a number of social media platforms that businesses can use to promote their blog posts. Some of the best ones include Facebook, Twitter, and LinkedIn.

  • Facebook is a great platform for businesses because it allows them to target a large audience. In addition, businesses can create custom audiences by uploading a list of email addresses or phone numbers. Facebook also has many features that businesses can use to track the performance of their ads.
  • Twitter is another excellent platform for promoting blog posts. Twitter allows businesses to target a specific audience by using hashtags. In addition, Twitter provides businesses with a number of tools to measure the performance of their tweets.
  • LinkedIn is a great platform for businesses because it allows them to connect with a large audience of professionals. LinkedIn also provides businesses with a number of tools to measure the performance of their posts.

Businesses should use social media platforms to promote their blog posts. Facebook, Twitter, and LinkedIn are some of the best platforms for businesses to use. Each platform has its own set of features that companies can use to target a specific audience and measure the performance of their posts.

Golden Rule 6: Use Social Media To Share Your Posts And Help Them Go Viral

Businesses need to focus on their social media to have a successful SEO strategy. Social media is a great way to build links and create content that can help improve your SEO. Additionally, social media can help you reach new customers and grow your business.

If you want your business to succeed, you need to ensure that your SEO strategy includes social media. Social media is a powerful tool that can help you improve your SEO and reach new customers. Make sure to use social media to your advantage, and you’ll see your business grow in no time.

There is no surefire way to make your content go viral on social media, but there are a few things you can do to increase your chances. First, make sure your content is high-quality and relevant to your audience. Then, use effective marketing techniques to get the word out. Finally, be patient and keep track of your results to see what works best for your business.

With that said, here are a few tips to make your content more likely to go viral on social media:

  1. Use visuals.
    People are more likely to share visually appealing content. Adding images, infographics, and videos to your posts can help make them more engaging and more likely to be shared.
  2. Use emotion.
    Content that elicits an emotional response is more likely to be shared than content that doesn’t. So, try to include elements in your content that will make people feel something.
  3. Be timely.
    If you can tie your content to a current event or trend, you’ll be more likely to get attention. Just be sure not to overdo it – if your content is too sales-y or self-promotional, people will tune it out.
  4. Do reels.
    When creating a reel that you want to go viral, it’s important to make sure that it’s entertaining and engaging. You can do this by including funny or interesting clips or by providing valuable information that viewers will be interested in. You can also promote your reel on social media and other online platforms to increase its reach. Additionally, consider making a behind-the-scenes video to show viewers how the reel was made. This can help build trust and make your business more relatable.
  5. Keep it short and sweet.
    People are more likely to share content that is easy to consume. So, make sure your posts are short and to the point. If you can, include a call to action that encourages people to share your content.

While there’s no guarantee that your content will go viral, following these tips will help increase your chances. Just remember to be patient and keep track of your results so you can continue to tweak and improve your strategy over time.

Golden Rule 7: Bonus Rule – Always Track Your Website’s Analytics To See How You Can Improve Your SEO Strategy

Businesses need to track their website’s analytics to see how they can improve their SEO strategy. By tracking website analytics, businesses can see which pages are receiving the most traffic and which keywords are being used to find their website. This information can help businesses determine which SEO tactics are working and which ones need to be tweaked or improved.

Businesses can use many different tools to track their website’s analytics. Google Analytics is a popular option, and there are also many other third-party tools available. Whatever tool you choose, make sure it provides the data you need to improve your SEO strategy.

Website analytics can be used to improve a number of different aspects of your SEO strategy. For example, you can use them to:

  • Identify which keywords are bringing people to your website
  • See which pages on your website are receiving the most traffic
  • Understand how people are interacting with your website
  • Determine which SEO tactics are working and which ones need to be improved

By tracking your website’s analytics, you can gain valuable insights that will help you improve your SEO strategy and boost your website’s traffic.

SEO can be a tricky subject, but if you follow the golden rules, you’ll be on your way to better rankings in no time. Breaking these rules could hurt your website’s ranking potential, so it’s important to stay informed about what works and what doesn’t when it comes to SEO. Luckily, we’re here to help!

About the Author

Matthew Goulart

Matthew Goulart is the founder of Ignite Digital, a Canadian digital marketing agency. Through Ignite Digital, Goulart works with Fortune 500 companies and advertising agencies from around the world and has helped launch profitable and highly successful digital marketing initiatives for his clients.