Do you see the part social media plays in your life? The use of Facebook, Instagram, Twitter, and Snapchat has become an integral part of our lives, and there is no denying it.
Did you know that more than 20% of the entire world’s population have their profiles on Facebook?
All other platforms are gaining rapid popularity all around the world. Millions of people actively use these platforms, which makes social media an ideal stage for businesses to market their services or products.
Social media allows you to connect to a worldwide audience, that too, without any monetary investment. All you need is a killer social media strategy. However, it takes a smart brain and strategic thinking to create an effective strategy that will help in attracting loads of potential leads and customers. It is up to you how you make your moves, but you can build a strategy for social media marketing in just five simple steps!
Step One
Start with creating the right target audience performance
One of the biggest mistakes that marketers make when using social media is not defining their target audience. If you are building a social media strategy, it is absolutely necessary that you start by defining your audience. Define the persona of your ideal customer. It is the first step towards building an effective strategy.
Moreover, it serves as a determining factor of whether your strategy will bore fruits or not.
You need to learn everything about your target audience, starting with research on which networks they are using. There are different platforms, and each of these is dominated by a different age group. Therefore, it is important to know which social network is your target audience is most frequently using. Learn about your ideal customer’s likes and dislikes. Try to slip into their shoes and think from their perspective. With a clear persona of your ideal customer, you can create an impactful strategy.
Step Two
Set S.M.A.R.T goals
Once you have a clear definition of your target audience, you need to start setting goals for your strategy. One thing that you need to keep in mind while setting goals is to keep them in perfect alignment with your business objectives. The goals you set provide a ground to measure the performance of a strategy and even keep the ROI in check.
You need to establish S.M.A.R.T goals, specific, measurable, attainable, relevant, and time-bound.
Every post you upload on your profile or page needs to have an intent and a purpose in mind. Without having a direction, your efforts will fall all over the place which might distract your potential lead, making them abandon your page. You can tailor your posts according to your goals, with a clear direction, which will keep the followers from leaving your profile.
Step Three
Research competitors and define a unique selling point
Another thing that you need to do here is to keep a close eye on your competitors. You need to know exactly what your competitors are doing, not because you have to do the same thing but to find a unique selling point for your business.
Defining a unique selling point is necessary as it sets you apart from our competitors. It is due to this reason you need to know about every move they make.
Step Four
Strive for engagements, not conversions
Many business owners fail to get results from their social media strategy. They promote their business and sell their products on social media. The purpose of social media is to encourage customer engagement. You need to use your social media presence to provide a ground for your customers to get to know you and your business. Instead of posting promotional material, you must share valuable content.
Posting tips, valuable advice, asking for suggestions, and live-streaming videos can encourage customer engagement, helping them connect with you and your business. Did you know that native videos on Facebook have a 186% higher engagement rate? People tend to like videos more than anything else on social media profiles.
Step Five
Test your strategy
After you have implemented your social media strategy, it is crucial that you test the results to analyze its performance. These tests will help you ensure that your social media efforts are working and resonating with your audience. It is important to keep a check on the performance of the strategy. The social media world is evolving, and new trends take over the old ones repeatedly. It is necessary to keep up with these rapid changes if you want to keep your audience connected to you.
If you make the right moves, social media strategies can work wonders for your business. It is important to give the right direction to your social media efforts. By following this five-step guide, you can create a strategy that will maximize your results. By encouraging people to engage, you can spread the word about your business faster which will, in a result, increase your customer base.
Hiring a digital marketing agency can help you create the smartest social media strategy that will provide you with the best results. Social networks are an invaluable tool, and you need to make the most out of it for your business!
