The Olympics are here and we have been glued to CBC watching the Olympics. We can’t get enough of the Olympics and are cheering for the Canadian Team – who are making every Canadian proud. Many of you know already that we are huge Canadian supporters and love everything about Canada. It’s the main reason we wanted to help Canadian Marketers with our National Marketers Survey. Go Canada Go!
The Canadian Olympic Team launched this amazing video:
I have to admit, I also really like Great Britain’s video on the Olympics:
We wanted to analyze what Twitter users were saying about #Sochi. We are big on data for our clients, which is why we decided to use those lead generating tactics to dig deep into the massive amount of data on #Sochi. We wanted to know how many people were talking about #Sochi? Who was the most popular person or handle was?
#Sochi Twitter Analyzed Data
48% of people tweeting out on the #Sochi hashtag are status updates. 47% are RTs and shockingly a bit low at 5% is Replies. It looks like a lot of users are simply RT what the major media outlets tweeting.
The average Twitter user is driving the discussion
50% of twitter discussions on #sochi are occuring from users who have between 100-999 Followers, followed closly in second by 0-99 followers with 28%.
What I really want to know is who contributed the most and what are the most popular tweets so far.
The Top #Sochi Contributors & Most Popular Tweet:
— SportsCenter (@SportsCenter) February 12, 2014
— Johnson Space Center (@NASA_Johnson) February 11, 2014
— ABC News (@ABC) February 12, 2014
— Sochi 2014 (@Sochi2014) February 12, 2014
True sportsmanship: Canadian coach helps Russia skier in Sochi http://t.co/hUKzGeLFsj
— HuffPost Impact (@HuffPostImpact) February 12, 2014
— GuardianUS (@GuardianUS) February 12, 2014
— Metro News Canada (@MetroNewsCanada) February 12, 2014