The Benefits of White Label Service

All truly successful companies have one thing in common with each other: they are experts in their products. Whatever it is that you provide to your customers, whether a physical product or an ephemeral service, if you are an authority in that subject then you are head and shoulders above the competition. Your customers and target audience will look to you as the benchmark of quality in your industry and your reputation for quality will precede you, building trust and customer relationships that no marketing strategy can replicate.

However, no matter how excellent your products are, and how advanced your knowledge of how to create and deliver your product to your customers, that is only one part of the puzzle. There is a lot more to running a company, communicating with your target audience, and marketing your brand that simply having an excellent service. While many companies choose to simply hire on more experts and expand their internal structures to make room for these various needs, there are other solutions available.

What is White Label Service?

While Label solutions are products or services that are designed, manufactured or implemented by one company but packaged and branded as if they were created in house by another. For example, a web design company may present final solution to a client as if all the work was done by their in house team, when in fact the graphic design was outsourced to another company and the user interface was designed by a freelancer. However, the final product is delivered to the client under one consistent brand identity. Some companies choose to white label all of their services as well, preferring to focus exclusively on the marketing aspect while the actual products they are selling are provided by others.

Brand Consistency

The key to White Label services being successful is brand consistency. While hiring experts in their particular fields to create the absolute best products and services available favourably affects the final outcome, resulting in better service to your customers over all, it is crucial to your relationship with your target audience to maintain a consistent brand. This means that all aspects of your products and services must have the same look, feel, tone, and personality. They bear the design as well as the authority of your band, and exposing any outsourcing can compromise your brand’s consistent identity. Whether you need a team to run your community management, or content management, white label services is a successful field to explore.

Put your Logo and Branding on the Final Products

This is where White Label comes in. Any company that provides White Label products and services will understand the important of brand identity and consistency, and will not only provide you with the best products and services, but will do so with discretion. They will help maintain the integrity of your brand by adopting your brand identity and corporate values into the products they create and services they provide for you. They will work with you to make sure the final product is ideal for your client base and upholds your company’s high standards and mission statement.

Improve Your Focus with White Label

White Label solutions are an incredible time saver in several key ways. They save you time: for example rather than building a website from scratch, you can license a template from a company, re-skin it and customize the functionality, and have a branded, beautiful and functional site in a fraction of the time. It saves you money: since all White Label solutions providers are experts in their fields, they will be able to provide you with the services and products you need and know how to do so efficiently and on a minimum budget, usually saving you between 30% and 60% in the process. Most importantly, however, White label solutions save you energy and brain space. Taking advantage of the discrete expertise of White Label solutions allows you to focus on your strengths, maintaining and excellent relationship with your customers and target audience. It is the best of both worlds: maintaining trust and brand consistency, while freeing you to deliver even better products and increase your success and reputation in the process.

 

About the Author

Matthew Goulart

Matthew Goulart is the founder of Ignite Digital, a Canadian digital marketing agency. Through Ignite Digital, Goulart works with Fortune 500 companies and advertising agencies from around the world and has helped launch profitable and highly successful digital marketing initiatives for his clients.