What Makes a Great Digital Marketing Agency

Finding a strong digital marketing agency is one of the most important decisions a business can make when it comes to creating an digital strategy for a business. If a brand is going to devote any advertising dollars into any online marketing, the company should know exactly what to look for in a reputable digital marketing agency. What should you look for in a great digital marketing agency in Canada?

Comprehensive list of the right services

The digital marketing agency should have a comprehensive listing of digital services that can help the agency achieve its advertising objectives for you. For example, the company shouldn’t offer exclusively SEO or design services. Ideally, the agency should offer SEO, design, social media, and multimedia support solutions. This is because all of these components are designed to work together to help a brand develop its online presence. A company that only offers a portion of the services will fall short of achieving your objectives. Lowering the return on the company’s investment and constantly being in a state of flux.

Content & social media marketing expertise

The company should be well-versed in industry best practices of content marketing & social media marketing. These two things can determine how well the company is able to get a brand’s online presence to flourish. A digital marketing agency in Toronto should be able to create a strong content and social media strategy that can produce measurable results and a considerable return on the brand’s investment. Content marketing & social media marketing are the cornerstones to any major online advertising strategy.

Did you know:

    • 62% of companies outsource their content marketing solutions? (source = Mashable)
    • Most Popular form of content marketing employed by B2B markets is article posting! Followed closely by social media (source = Mashable)
    • 90% of consumers find custom created content useful (source = Custom Content Council)
    • 27% of total U.S. internet time is spent on social networking (source = Experian)
    • Half of online customers expect brands ot provide customer service on Facebook – Less then 30% provide it (source = Buffer Apps)

Transparency in measuring results

It is important for the business to be able to measure the return the company receives on anything invested in any advertising initiative. The agency should be able to provide substantial reporting on any campaign implemented. The client should feel confident in their ability to immediately assess the performance of all digital marketing strategies being executed.

Expertise in these areas is what makes a great digital marketing agency. The agency should be capable of supporting every aspect of the company’s digital marketing plan. If an agency is able to deliver in all areas, the company will see a better return on their investment dollars. It’s also much more cost-effective to work with a dedicated resource that can manage all aspects of a digital marketing strategy.

About the Author

Matthew Goulart

Matthew Goulart is the founder of Ignite Digital, a Canadian digital marketing agency. Through Ignite Digital, Goulart works with Fortune 500 companies and advertising agencies from around the world and has helped launch profitable and highly successful digital marketing initiatives for his clients.