5 Reasons to Switch to a Responsive Website

It’s already a known fact that the way users access the internet has changed, it’s dramatically changed in the last few years thanks to Mobile devices.

Just not that long ago, the only real effective way to access the internet was through a desktop/laptop. Nowadays, you can surf via smartphones, TV and tablets. Thus, it’s important that your website appear properly on all these devices – which means it should be responsive based website.

On top of its main benefit, which is that your site will look attractive and presentable, there are quite a few other important factors to start thinking about switching to responsive based websites.

Here are just a few of them:

SEO

First, it improves your search engine optimization. Google recommended using responsive website design. Moreover, if your website is responsive it will be organically supported on different browsers.

Some SEO statistics

    • 44% of online shoppers begin by using a search engine. (source)
    • 70% of the links search users click on are organic, not paid. (source)
    • 60% of all organic clicks go to the top three organic search results. (source)

Budget optimization

Responsive websites are cheaper as you don’t need to develop a separate website for every single device.

There are lots of platforms being used for various devices – e.g. androids, windows mobiles, iPads – and it’s becomes costly developing website for each device. Responsive websites are a cost-effective solution to this problem.

Time Optimization

Responsive website are easy to manage. This will save you a lot of time, as you don’t need to design pages for each device separately. You just need to develop a web page template that will be adjustable to all display sizes and formats. On top of this, that will also reduce stress by minimizing your workload. If your website is responsive, you don’t need to update content on several different websites to keep it consistent for smartphones and tablets. You just need to do this once and it will automatically be adjusted to each device.

Better Conversion

It’s all about providing a positive experience – the more they like your site the more conversions/sales you will have.

    • 61% of global Internet users research products online (source)

With responsive websites, your users won’t need to remember different addresses working on different devices. All they have to do is just to enter the same address that they use on a desktop or laptop. Making it super simple and creating a positive experience for your target

Competitive Advantage

Despite the fact that responsive design is becoming popular, there are still many companies that don’t have it. Thus don’t wait until they do it first. Take advantage now of this opportunity to be a step ahead your rivals, time to be a leader and not a follower!

    • Since 67 percent of users claim they are more likely to purchase from a mobile-friendly website (source)

 

 

About the Author

Matthew Goulart

Matthew Goulart is the founder of Ignite Digital, a Canadian digital marketing agency. Through Ignite Digital, Goulart works with Fortune 500 companies and advertising agencies from around the world and has helped launch profitable and highly successful digital marketing initiatives for his clients.