Must Have in Every Website Build

When it comes to building a website that you want to be successful, there are certain design and functionality elements it must have. After all, your website is the most important thing you need to have in order to create your online presence. Without adding some basic elements to your site, you won’t be able to get much traffic to the site unless you are lucky. So, let’s take a look at some of the most important elements a website needs to have:

A Well-Designed Homepage

No website can ever be complete without a landing page or a homepage. A homepage is the first thing that of the visitors to your site get to see and it is what can convince them to stay there. It takes visitors somewhere around 5 to 7 seconds to decide whether to stay on a website or not and this window is all you have to create an impression on your audience through a well thought-out website.

Your Brand Identity Elements

Elements that clearly reflect your brand identity are another extremely important part of websites. These elements include your company name, logo and any other significant element that is used for brand recognition by your company in its marketing campaigns. These elements help the visitors associate your brand with any other marketing activity that you may have conducted recently, significantly increasing your credibility.

A Search Box

Even in the most organized sites, having a search box is one of the most important things. There are times when the visitor is looking for something very important and specific on your site and might not have the time or inclination to search your entire site to look it up. Therefore, a search tool is the most important element you should add to your site if you don’t want to lose the attention of your audience.

An ‘About Us’ Page

The visitors of your site are unlikely to become customers until you add an “about us” page to your site. This page is the only other page apart from the testimonials that work towards building the credibility of your business. This is the perfect opportunity for you to show off your credentials that can lead to building up customer trust.

A Contact Information Page

If you want to convert your visitors into customers, you definitely need to provide them your contact information. Therefore, a ‘contact us’ page is one of the most important things you should have on your website. There can be different ways you offer them to contact you and you can select whatever seems appropriate according to industry standards.

About the Author

Matthew Goulart

Matthew Goulart is the founder of Ignite Digital, a Canadian digital marketing agency. Through Ignite Digital, Goulart works with Fortune 500 companies and advertising agencies from around the world and has helped launch profitable and highly successful digital marketing initiatives for his clients.