3 Reasons Why You Should Not Build Your Own Website

“I just don’t have the budget to buy a car. I’m just going to build my own.”

If that sentence makes sense to you, you should just stop reading right now because the rest of this article will just make your eyes cross.

The start-up business owner who builds his business on a shoestring budget is the stuff of proverbs. When cash is tight you look for every way to cut expenses and take every opportunity to save money. When you are in the miser mindset it is easy to look at something like building a website and say to yourself, “I can do that. I’m pretty smart. I’ll figure it out. How hard can it be?

No doubt all this is true. There are all kinds of sites and services that give you the tools to create pages and publish them and get your business online cheaply and quickly. Be careful. The old saying, “You get what you pay for” is an old saying for a good reason. Being online is not the same thing as having a strong business website.

Just like given the right materials and tools there are probably lots of people that could build a car. The question isn’t whether you can build it. The question is whether the vehicle will safely and dependably get you where you want to go.

The purpose of a car is to provide transportation. The purpose of a website is to create sales. If either your car or your website can’t do that job it is nothing more than a useless pile of junk.

Here are three reasons why you should hire someone (like us!) competent to build your business website.

It’s more complicated than you think

Unless you open the hood of your car, you can’t see the engine that actually makes the car go. It’s the same with your website. All of the components most critical to a website that generates quality leads and sales are hidden where most people can’t see them.

Your time is too valuable

Sure you can teach yourself about all that stuff under the hood. The information is out there. But the day-to-day operation of your business already takes up all of your time, energy, and mental focus. If you dedicate a huge chunk of energy to learning web building from scratch, the rest of your business will suffer. You need sales, not more operational headaches.

The Results are Too Important

If you invest all kinds of time and energy into building a website that fails to increase your sales, that is time and energy you will NEVER get back. It is lost to you. The future of your business depends upon your ability to successfully market and sell your products or services. Don’t do it half-baked.

The bottom line is that you have to pay for your website regardless. If you do it yourself you will pay with your valuable time and energy but you most likely won’t see the return on your investment. Hire a competent online market expert and work closely to make sure they understands your business – then let them build it for you or just reach out to us. That way when you turn the key, you know your marketing engine is ready to take you places.

About the Author

Matthew Goulart

Matthew Goulart is the founder of Ignite Digital, a Canadian digital marketing agency. Through Ignite Digital, Goulart works with Fortune 500 companies and advertising agencies from around the world and has helped launch profitable and highly successful digital marketing initiatives for his clients.