Life for marketers used to be simpler when a handful of radio stations, TV commercials, and newspapers were enough to get by to identify the...
Search Engine Optimization (SEO) vs Blogger Outreach
Companies big and small ultimately want to reach out to a specific target market. Either for brand awareness or increase sales. I was recently asked...
Content Marketing Tactics: What You Need to Know
Consumers are smarter now than ever. They have learned how to shut out traditional advertisements by choosing DVRs over watching TV and skipping reading magazines...
Who is a Digital Marketing Manager and How Can They Help Your Company?
For a company to succeed in building and maintaining its online reputation, it needs to embrace digital marketing with arms wide open. One way of...
Why Content Marketing Complements SEO
Search engine optimization (SEO) and content marketing have been mentioned together so often that many non-technical folks started believing that they were one and the...
How to Track Marketing Campaigns By Using Google Analytics
The single most important objective behind any online marketing campaign is to drive traffic to your site. However, it is important for companies to know...
5 Strategies for B2B Marketers during a Recession
Recession is a hard time for businesses and for consumers. B2B businesses rely on a small number of clients compared to B2C companies, the loss...
20 Must Know Digital Marketing Definitions
If you are new to digital marketing, understanding the complex jargon that dominates the industry can be complicated. With words such as conversion and acronyms...
How to Use Google Analytics – Advance
Google Analytics goes way beyond simple analytical tools that are used for measuring a site’s performance. A number of enterprise-class tools are added to GA...
How to Use Google Analytics – Intermediate
Using Google Analytics at a basic level to find information about visitors, traffic sources, site content and website goals is quite simple. Everything you need...
