Search Engine Marketing

Generate more leads and sales. Boost your conversions today!


Search Engine Marketing (SEM) is all about paying money to get traffic from relevant keywords or key phrases. For example, if you're a plumber in Birmingham, you might pay to have your site shown when someone searches for "best plumber in Toronto."

SEM = Paid Traffic


This is where we come in. We'll work closely with you to figure out the perfect keywords and key phrases that will get your site noticed.

If you need some help with marketing your product or service, look no further than Ignite Digital! We've got the knowledge and expertise to run ads for you. And don't worry, we can handle everything. Google Ads, Facebook Ads, Bing Ads... you name it we've done it.

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It's Time To Get Your Business In Shape.
What You Need to Know!

Search Engine Marketing (SEM) Audit

A search engine marketing (SEM) audit carefully examines all aspects of your account(s).To perform this type of review without bias requires looking at everything about your accounts (and budget), including keyword performance, ad copy & landing pages, account structure and campaign settings.

search engine marketing

Conversion Tracking

Record all conversions that your website's ads generate! This can help you better understand and improve your return on investment (ROI) from advertising campaigns. For example, if you're selling products on an eCommerce store, you might want to track orders as conversions. Likewise, on a lead generation site, you might measure sign-ups.

We'll set up your conversion tracking to ensure your brand can improve your ROI. See where all your business is coming from!

Campaign Launch

It can be tough to launch a successful ad campaign! What's the best way to manage your bid prices? How do you know if you're targeting the right keywords? We will find the best keywords to target, bid at the correct price point for each keyword, then write copy that gets clicks while still adhering to our client's branding guidelines. We are a fully managed service here to help support your business.

Ready to launch your campaign to help make your advertising dollars go further?

search engine marketing
search engine marketing

Dedicated Account Manager

A dedicated account manager is assigned to your brand. Right from the moment you sign as a client, they will be available to answer any of your digital marketing questions.

Your dedicated account manager will regularly meet with you to review your brand's progress. The reviews are scheduled monthly, but we set no maximum if you need to speak to us or schedule a meeting. We are always a short phone call or email away!

Our account managers have been trained specifically to work within your company. This ensures that they know every single piece of your business and can help you with any question along the way.

Our dedicated account managers will also provide recommendations on how to increase your revenue (or the objective you want to achieve).

We provide superior customer service and results because we want to see you grow!

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Increase Your Online Revenue. We have the strategy for you.

How We Do it: Win More Customers!
Your Business. Our Expertise

Bidding to the Extreme

We have a Top Secret tool we use for our clients that will make your ad spend go further. We make on average 3,100 changes per month per client and update your account every 30 minutes!

Ignite Digital uses something called machine-based learning to automatically place bids for their ads. This means that we can constantly tweak bids based on which keywords and which ads are performing the best.

We continuously monitor and increase bids for keywords that are performing well, and decrease them for those that aren't.

This means you're always getting the maximum bang for your buck!

It allows us to focus on reducing your Cost Per Acquision (CPA) and allowing you to get a high return on investment (ROI).

You'll never again have to spend all your time monitoring Google Ads, because we'll do it for you!

search engine marketing
search engine marketing

Updates Every 30 Minutes

An advertiser's bid amount can go as high as they like and you are competing against these advertisers. Some are good and some just don't know how to bid. If we notice in that 30minute time gap that advertisers are aggressively bidding and historically we have never generated results. We will decrease spending automatically.

The reverse though can happen, if we notice historically that conversions are high during a set time of day. We can increase bids to capitalize and generate the most conversions. Allowing you to stay within budget but see a decrease in cost per acquisition (CPA). This is applied to every single keyword we are bidding on! If you have 200 keywords, that is 400 changes in one hour 9,600 changes in one day! That's a lot of changes to maximize and increase your brand's conversions.


What is Google Quality Score?

A Google Ads Quality Score is a measure of how your ads are performing on the Google search results page. Google calculates this score for every keyword you're bidding on and uses it to help determine whether or not your ad should show (or how high it should rank) when someone searches on that term. The higher your Quality Score, the more likely your ad will show, and the more likely it will appear on Google.

How does the Google Ads auction works?

The Google Ads auction is an automatic matching process that determines who wins what position on the Search Network results page. Even though there are many factors that determine what ad will win, Ad Rank is primarily based on Quality Score and your maximum cost-per-click (max. CPC). Google doesn't reveal too much about how it calculates these two components, but it does give us enough insider information for us to make an idea of what's going on.

What is CTR and how is it calculated?

Click-Through Rate (CTR) is a number stating the percentage of viewers who actually click on an advertisement in relation to all viewers. For example, if 1,000 people see an ad and 50 people click on it, then the CTR would be 5%. The click-through rate is an important metric because it can tell you how effective your advertising is. If you have a high CTR, it means that your ads are resonating with your audience and they are clicking on them. This can help you to determine which ads are working best and which ones need to be revised.

How does Remarketing Help My Brand?

Google Remarketing ads are a powerful way to target people who have been on your site and reached a "dead end" in the conversion cycle. For instance, maybe they didn't purchase anything or contact you after watching one of your product videos. You can then show them relevant ads at a later date with different messaging based on actions users took while on your site. Additionally, Google remarketing ads help you stay top of mind with those users who visited but didn't take action on your site by displaying relevant ads as they browse other sites in the Google Display Network. Remarketing campaigns can serve different creative and messaging to users based on their past performance and activity. Remarketing campaigns are also an excellent way to help boost your site's overall conversion rate by helping you stay top of mind with users who didn't take action during their initial visit.

What do you need to do to get higher conversion rates?

Marketers often face the challenge of hitting both high numbers on traffic and conversion on their paid advertisements. It's important to understand where you can best focus your attention so that you can achieve the balance between generating more clicks while still making sure your ads are converting. Here are some tips for increasing your conversions on PPC advertisements: Avoid keywords with poor CTRs As you start your paid campaigns, one of the first things you want to pay attention to is your average click-through rate (CTR). To help improve this number, look at which keywords are underperforming and de-prioritize them by either decreasing the bid amount or removing them from your campaigns altogether. You can also try reevaluating what keywords you're bidding on and perhaps adjust them to be more specific - broad match is a good start but sometimes terms with "-" or "+" modifiers, as well as phrase/exact match, will perform more strongly.

How many characters are allowed in a Google Ad?

Google Ads allow the advertiser to use up to 30 characters in their title. This includes spaces and punctuation, but not certain special characters like hyphens. The description is somewhat different than the title (of the Google advertisement). There are actually two descriptions you can make use of at once, for a total of 90 characters.

What is CPC?

Cost per click (CPC) In online advertising, the advertiser pays for each click they receive on their ad campaign. In other words, it costs the advertiser money every time somebody clicks on their ad. Under CPC, the more an individual clicks on your ad, the more it costs you. CPC is one of the most common forms of web advertising. Many businesses use CPC because they are effective for direct response marketing to drive targeted traffic to websites or social media pages where users can make purchases right away. CPC advertisements are sometimes known as "click-through" or "pay-per-click" (PPC) ads. They may be displayed as banner ads on web pages, videos, popups, or in email messages. When an advertisement appears on a search result page, the clickable headline is often referred to as "sponsored advertising" or a "sponsored link". Advertisers bid on keywords in search results and other ad spaces. The advertiser's bid is per click, if someone clicks on the advertiser's ad then they are charged this fee

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