What is SEO?
The practice of influencing the visibility of a website or web page in a search engine's "natural" or unpaid ("organic") search results through search engine optimization (SEO) is known as SEO. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. Appearing higher in organic searches may improve your exposure to your target audience and get them to visit your website! If you've found yourself searching for "SEO companies near me", or "SEO services Halifax", then you've come to the right place! Get in touch with us at Ignite Digital - the best search engine optimization agency in Halifax today to learn more about how we can help your company.
Do you offer PPC services?
Yes, we do provide PPC services to our clients. Ignite Digital is a full-service digital marketing firm that does offer PPC services as part of its service portfolio and Halifax SEO services. Regardless of whether you require assistance with developing a plan or need assistance refining an existing one, Ignite Digital is here to assist and support you every step of the way. You can also find out more about our PPC services and how our team delivers SEO marketing services by going to our Search Engine Marketing services page.
Do you offer Social Media Management?
Yes, we do – Ignite Digital is a search engine optimization agency and Halifax SEO company that specializes in providing all types of digital marketing services, and social media management is one of them. You may be confident that your brand will continue to be seen by the public gaze with our team at your side. We handle your social media accounts as well as interact and engage with your audience. As a result, maintaining a consistent and interesting campaign is critical. Check out our page dedicated to social media management services for more information on what we can do for you!
What sort of reporting will I receive?
Every month, we will provide you with a report detailing your rankings and performance with Google SERP, as well as other information. This will show you how much SEO has benefited your company and how the keywords we've been focusing on have grown! Furthermore, each customer has their own dedicated account manager who is always accessible to answer any questions you may have and is always eager to assist you!
Do you work with small businesses?
We offer assistance to businesses of all sizes, and we can work with you one-on-one to develop SEO Halifax and digital marketing solutions that are tailored specifically for your company and your unique requirements. Let us know if you have any questions or need assistance with this procedure - our team of SEO specialists is here to assist.
Do you offer website development and design?
Yes, we certainly can - Ignite Digital can assist you in developing a robust and informative website that will establish your business as an industry leader. If you'd like to learn more about our Design & Website Development services or contact us now, please click here!
How do we get started?
If you're searching for a Halifax SEO professional and are ready to move forward, get in touch with us for our Halifax SEO services! We can assist small businesses in growing their companies with our SEO services Halifax. Our team of specialists has the information necessary to develop successful digital marketing and/or SEO strategy that will be effective across all platforms. If you have any questions or need assistance in getting started, please contact us or fill out our form below to schedule a free consultation. We enjoy working with new clients!
Isn’t SEO Dead?
The answer is no.
Google's search algorithm is always changing to provide the most relevant information, which means that old strategies start to lose their efficacy and even result in your ranks slipping. The fact is that SEO evolves regularly. In today's internet-based marketplace, it's critical to stay competitive. Your business must remain up to date with changes in search engine algorithms because it remains competitive in today's web-based world. Ignite Digital is an innovative digital marketing firm that specializes in assisting clients to achieve success in their industry by providing a team of SEO specialists. If you've found yourself searching for "SEO companies near me", or "SEO services Halifax", then you've come to the right place! Now is the time to contact the top SEO company in Halifax and obtain a team of experts that will keep you ahead by monitoring industry developments and always adjusting your approach as needed!
I’ve done SEO before and it didn’t work
This happens a lot more than you may imagine; you hired an SEO company in Halifax to help with your SEO services, and yet there has been no improvement. Businesses frequently experience this because of two reasons. It's either because the SEO services were bungled and the company didn't know what it was doing, or because there is a lot of competition in your industry that an ordinary SEO company just can't handle.
Many organizations in the sector of digital marketing have chosen Ignite Digital as a trusted partner. We've assisted numerous firms with their SEO needs, and we know that finding the appropriate person for your business may be difficult. Ignite's experts are on hand to create custom, results-driven solutions that are specific to your company's goals. With a variety of services, including content development and social media management, as well as search engine optimization (SEO) methods like research & analysis on your competition and website monitoring, our objective is simple: get you more leads! If you've found yourself searching for "SEO companies near me", or "Halifax SEO services", then you've come to the right place! If you're searching for a trustworthy partner to assist you in ensuring that every aspect of your online presence is working towards attracting new consumers, get in touch with us now!
How Long Will It Take for Me to Rank On SEO?
Due to a variety of criteria, determining an exact time for how long it takes to rank is difficult. Is this a fresh website? Have you previously had SEO work done? There are far too many variables to consider. On average, however, achieving 2nd-page results to the first page (the first ten) may be seen in 3-6 months; whereas, establishing 1st-page rankings with a new website might take 6+ months depending on the keywords and their competitiveness. Please don't hesitate to contact us for any assistance you may need with getting a search engine optimization Halifax strategy started. With our help, you can attain your SEO Halifax objectives with your business!
Can you Guarantee me to Rank in Google’s Top 10?
We are a top SEO company in Halifax that specializes in employing a variety of SEO tactics to boost your website's traffic. Our team of specialists at our Halifax SEO company is here to assist you with increasing sales and attracting new clients. We'll also examine your competition, look at what they do well, and develop an excellent SEO campaign that will undoubtedly put you at the top of search engine results pages. If you have any questions or would want to learn more about how a Halifax SEO company and Halifax SEO expert may help, please contact us now!
What is On-Page SEO?
On-page SEO focuses on optimizing search exposure and traffic by aligning page-specific elements like title tags, headings, content, and internal connections with keywords to improve results. As a result of this marketing strategy, site rank and presence have been shown to improve.
The importance of user-focused on-page SEO components will only increase as Google's search algorithm becomes more sophisticated. Search engines may analyze on-site SEO to determine your content's ranking for particular queries. Consumers will appreciate the organization and clarity that on-page SEO provides, especially when comparing different brands.
What is Off-Page SEO?
Off-page SEO concerns activities taken outside of your website that have the potential to impact search engine rankings. Improving the trustworthiness, authority, popularity, and relevance of your site in terms of trustworthiness, legitimacy, renown, and importance is referred to as off-page SEO.
Although many people believe that off-page SEO is only about link creation, this isn't the case. Off-page optimization includes several procedures that aren't limited to producing conventional links on other websites. On-page SEO focuses on the site itself, whereas off-site SEO focuses on external variables. When you submit a guest post for another website on a topic related to your own, this is referred to as off-page activity. Off-page optimization occurs when you include a link to your website or blog on your Twitter profile, which is also an example of it. With our help, you can attain your SEO Halifax objectives with your business! Contact us today to discover how our SEO in Halifax may assist your company.
What Is Link Building
Off-page SEO requires the construction of backlinks, which is referred to as link building. Backlink creation is the act of obtaining inbound links to a website to improve search engine rankings, often known as link-building. The following are some of the most common link-building strategies. Building useful resources, email outreach, broken link repair, and public relations are just a few of the options presented here.
The first and most essential thing to understand about link building is the difference between "authority" and "popularity." Authority sites are those with a very high PageRank, which typically appear as the top few results (pages) in search engine queries. Because Wikipedia and WebMD are authority websites, they would be classified as such. On the other hand, a website's popularity is based on the number of inbound links it has. So if you own or operate a website that doesn't have much PageRank, but does have a lot of inbound links, your website would be considered popular.
The second thing to keep in mind is that, in general, the more authority a site has with Google and other search engines, the better quality of links it can provide. Because they are so powerful, a high-authority site like Wikipedia or WebMD might be able to provide quite valuable links. A low-quality site, on the other hand, is much less likely to be able to provide such links.
The variety of types of authority sites to consider is one last thing to consider while implementing a link-building strategy. Websites that have been around for a long time and have a track record with Google, such as WebMD or Wikipedia, are the most common. Government websites, corporate websites, and school websites are just a few examples. The majority of these top-of-mind authority sites are straightforward to identify. With our help, you can attain your SEO Halifax objectives with your business! Contact Ignite Digital for more information on how our SEO services in Halifax may help you with your SEO efforts and link creation!
What is a title tag and Meta Description?
When search engines execute searches, they look for meta tags. A title tag and a meta description are included on every website or online shop page to assist. They allow you to improve your SEO by replacing the flat title and clear title with search engine-friendly variants as well as an extract of pages with catchy, well-written text.
Meta tags are one of the most crucial components in achieving top rankings on search engines since they influence how a webpage will be displayed to web crawlers. This is why you must use them responsibly and understand their purpose.
The second most crucial on-page SEO component after the page content is the title tag. This text appears in search results next to your website's link and as a component of the snippet preview (the text that appears in Google's search results).
The meta description, on the other hand, is not displayed anywhere on search engine results pages, but it does have an impact on CTR. The goal of this basic sentence is to entice searchers to click over to your website rather than any of your rivals. Many e-commerce company owners make significant blunders in this area. Getting the best SEO services in Halifax doesn't just happen. There are a few things you can do to assist. Optimizing your meta titles and descriptions is one of them.
How fast should my website be?
User experience is particularly important to customers, who may otherwise leave your website if it takes too long to load or isn't user-friendly. It's also essential to them whether or not they'll be able to discover what you have to offer on your site. Customers expect websites to load in two seconds or less. If your site takes more than three seconds to load, 53% of customers will abandon it. Our SEO services in Halifax can help you make your website fully operational with our search engine optimization Halifax!
What is Schema?
The Markup Validation Standard of the W3C (often referred to as "schema") is a set of rules for validating XML, HTML, and XHTML markup. It was designed to let search engines better understand and represent your page in SERPs by using a semantic tagging system (also known as microdata). The goal of this machine-readable markup is to provide search engines and other online services a public method for determining what your site's about. By adding schema markup to your HTML, you can improve the content richness in search engine results pages (SERPs). Let our search engine optimization agency assist you in seeing how they can help with your local SEO and schema! Allow us to show you how we may enhance your SEO in Halifax and Schema using our experience.
Will Google Ads help my SEO rank better?
Running a Google Ads campaign has little or no impact on your SEO rankings, despite popular belief and claims to the contrary. Even though the Google Ads campaign does not directly improve your ranking, it does give you a variety of tools that may help you optimize your website. For example, the Keyword Tool may assist you in building a list of keywords that are relevant to your website's content. You can also check whether modifications to your site and ad campaign are resulting in increased traffic or conversions by using Google Ads' analytics.
Why is a 404 error bad for SEO?
When a request for a resource cannot be found, the HTTP status code 404 is generated. This would generally occur if the URL was incorrect since it would not validate with the webserver. A 404 error will show on your browser if this happens, which isn't good for your Halifax SEO.
The number of people that visit your site is one of the most important SEO metrics. However, there are other elements to consider, such as bounce rates and time spent on the site, which show Google how engaging your content is. Another important SEO element is search depth, which measures how far down a website's page a user must scroll to find what they're looking for.
It's unlikely that someone who sees a search result and gets a 404 error page will spend much time on it before clicking back or moving on to another site. To put it another way, people who click on 404s do not stay long, which implies you lose out on a possible valuable visitor.
What should I do? Consider setting up a soft 404 page (a non-existent page with a customized "not found" message) and directing them to your homepage as an alternative. The best remedy is to generate custom error pages for your website. This offers visitors helpful hints and referrals that will help them get back on track, while also sending a good message to Google. 404s are not beneficial to search engine optimization.
What is a sitemap?
A sitemap is an XML-based document that informs search engines how your website's pages are structured. A sitemap may be used to inform search engines which pages are accessible or disabled, allowing them to index your site more efficiently. A sitemap informs spiders about all of the web pages on a website, allowing them to properly rank them in their index.
Does traffic impact rankings?
The answer to this question is no. Organic search rankings are not determined by website traffic. The only things that organic SEO Rankings consider are on-page and off-page SEO. The number of visitors to your site has no bearing on your organic SEO ranks. While it's true that excellent SEO results in increased traffic, the reverse isn't always true. Learn more about how the Best SEO Company Halifax can assist you!
What are some SEO best practices?
Improve the quality of your website to increase its Google rankings. On-page and off-site SEO is both essential for ranking!
Make your site useful and high-quality content that is beneficial to your visitors. People will have more faith in your site if you give them useful information that is genuinely helpful. Make sure you're aware of everything Google considers essential for your page to rank well. Carry out keyword research as well, and double-check that the keywords you'll be focusing on are included! It will help you dominate local SEO in Halifax.
Make sure you have a sitemap.
Make certain that your website is up to date and relevant to the most current web and local SEO trends in Halifax. This is a service we can help with!
Link to other sites relevant or popular in your field, such as social media accounts like Facebook, Twitter, and Instagram, as well as blogs that discuss related issues.
Create a simple, straightforward website with easy navigation and structure that allows visitors to quickly find what they're looking for without getting lost or irritated by design elements such as pop-ups or advertising that take over the screen before redirecting them to another page where they must search for what they were searching for all over again.
Maintain fast load speeds and minimize file sizes as much as possible, especially for large video files. Serve the site's assets in a compressed manner, such as LZF or LZX, to reduce page weight.
Should I do SEO, PPC Ads, or Both?
This is a tough question to answer. It's determined by your website's goals, the resources you have at your disposal, and its current SEO status. In an ideal world, businesses should employ several marketing channels to minimize their dependence on any one source of traffic (and conversions). It's critical to put in place a long-term SEO strategy for your business to develop and thrive, as well as a modest PPC campaign. We can handle both of these if you hire our SEO Company Halifax!
Does Duplicate Content Harm Your Website's Rankings?
Duplicate information might harm your site's position on search engine results pages. It makes it difficult for crawlers to figure out which page should rank higher, and they penalize both of them as a result. If you're looking for a straightforward solution to this problem, consider applying canonical tags on duplicate articles to redirect them back to a single main post with a 301 redirect. A meta tag may be utilized by a large site to notify Googlebot not to index the page again. We'll make sure that everything is taken care of for you using our Halifax SEO expertise.
Why are keywords important?
Keywords are important since they're at the forefront of being indexed by search engines. We, as the Halifax SEO specialist, understand all about this. It's not enough to have useful, relevant material on your site; those pieces must also include keywords in their titles and headers for anyone to find them. Here's how it works: Search engines such as Google and Bing crawl the web and index millions of pages of material to help people find them. When someone searches for "Best SEO company Halifax" on one of these search engines, they are given a list of "hits," each of which contains the term they entered. Users click on the first few things that catch their attention, read them, and sometimes follow a link to another site.
You want as many people as possible to view your material with any relevant key terms they could use when looking for information on those subjects, whether it's through organic search results or paid advertising. Search traffic may be quite beneficial since it is highly targeted. The more effectively you connect your pages with the words and phrases that people use to look for information, the more traffic you'll receive. Contact us right away, the Halifax SEO expert, and let us help you develop your firm and increase your search engine optimization Halifax!