Google launched its latest core algorithm update, the October 2023 Core Update, today (October 5th) at 11:54 A.M. EST.
This update follows the March and August 2023 core updates and will take up to 2 weeks to roll out.
Google typically rolls out several core updates during the year to improve search quality and prevent websites from gaming their systems.
These updates are an attempt to enhance search relevance and deliver page rankings that best cater to Google’s users’ search intent.
Today we released the October 2023 core update. We'll update our ranking release history page when the rollout is complete: https://t.co/pooeFs6tEC
— Google Search Central (@googlesearchc) October 5, 2023
During this time, website rankings will likely experience fluctuations, which could be either detrimental or beneficial, depending on the site’s quality and relevance.
The impact of the update is still unknown, but it is expected to reward high-quality, people-focused content.
Website Owners: What You Need to Do to Ensure Your Content Ranks Well
1. Conduct an Audit to Identify Areas of Improvement
Once the update has finished rolling out, take a closer look at the pages that were most affected by the update.
Analyze their performance in relation to Google’s self-assessment questions.
Perhaps there are other pages that are excelling in helping searchers, as they have first-hand knowledge on the topic.
You can also seek honest assessments from trusted individuals who are unbiased and not affiliated with your site.
2. Prioritize Quality, Relevant Content
Website owners should ensure that their content is accurate, informative, and serves to meet a user’s search intent.
Focusing on answering specific queries or addressing specific needs can help establish a website’s relevance in its niche while delivering value to its readers.
3. Optimize for User Experience
Website owners should prioritize delivering a quality user experience on their sites.
This includes improving page speed, mobile-friendliness, and overall ease of navigation for site visitors.
4. Refer to Google’s E-E-A-T Guidelines
Establishing E-E-A-T credentials is critical to meeting user needs, delivering quality content, and establishing trust within your communities.
Website owners should develop a strategy to demonstrate their expertise, authority, and trustworthiness in their fields.
5. Stay Up-to-Date
Website owners need to stay informed of Google’s guidelines and keep track of Google’s announcements to remain competitive.
Google’s algorithms are continually evolving, and website owners must adapt their strategies to align with these changes.
Google’s October 2023 core update aims to enhance search relevance while improving the search experience for users.
Website owners should prioritize quality, relevant content, optimize for user experience, follow Google’s E-E-A-T guidelines, and keep track of the latest Google updates.
Remember, SEO is an ongoing process.
Website owners should be patient for the update to finish rolling out before making any changes.