Nail Your Ads With Precisely Chosen Keywords Using BMM

Are you looking for a reliable and effective way to make sure that your ads target precisely the right search terms? Broad Match Modifier (BMM) is one of the most powerful tools in an advertiser’s toolkit when it comes to precisely controlling which searches trigger their ads.

Whether your goal is to improve click-through rates or increase exposure, this guide will teach you how BMM works and provide step-by-step instructions so that you can maximize its potential.

With a smartly targeted ad strategy using BMM, you’ll be able to show yourself up with more visibility and greater success!

What is Broad Match Modifier (BMM)

Broad Match Modifier (BMM) is one of the types of keyword modifiers used in Google Ads to help refine your targeting strategy. With BMM, you can:

  • Allow your ads to appear for more search queries than a traditional phrase or exact Google Ads match types but with greater control and specificity than Broad Match keywords.
  • Specify certain terms in your keyword that must be included in the user’s search query for your ad to appear
  • Reach a wider audience without sacrificing relevancy

With broad vs phrase match, BMM can also provide more flexibility in terms of word order and variations. Overall, implementing BMM keywords into your Google Ads strategy can help improve your targeting and increase your chances of reaching potential customers.

Benefits of Using BMM in Ads

Google Ads match types are an essential consideration when targeting the right audience for your ads. Broad Match Modifier keywords, one of the types of keyword modifiers, can benefit your advertising efforts in numerous ways.

BMM keywords allow for a larger reach than phrase match keywords by:

  • Including variations of the original keyword
  • Maintaining control over the intended message

This notion is especially useful for targeting long-tail keywords when, previously, it was difficult to know which exact keywords to target. By using BMM keywords, ads will appear more often and to a wider range of potential customers, increasing the chances of conversion.

It is essential to understand the key differences between broad vs phrase match and how Broad Match keywords can complement both types in achieving optimal ad performance.

Incorporating BMM keywords can help to broaden your search engine advertisement’s appeal and increase the effectiveness of your ad targeting strategy.

How to Set Up BMM for Your Campaigns

When setting up your Google Ads campaigns, utilizing the right Google Ads match types is key to ensuring that your ads reach the right audience. One type of match that can help narrow down your audience while still increasing visibility is the Broad Match Modifier keywords.

By adding a plus sign (+) before a keyword in your campaign, you tell Google Ads to only show your ad to searchers who include that keyword as a modifier in their search. This can be especially helpful when you want to:

  • Avoid irrelevant searches
  • Reach a wider audience than you would with a strict phrase match

Additionally, between broad vs phrase match, using Broad Match keywords can lead to more impressions and clicks compared to phrase match, all while maintaining relevance. So, if you’re looking to get more out of your Google Ads campaigns, consider giving BMM keywords a try.

Tips for Working with Keywords Using BMM

When it comes to running successful Google Ads campaigns, working with Broad Match Modifier keywords can greatly improve your strategy. These keywords allow your ads to:

  • Show relevant variations of your selected keywords
  • Maintain some level of control over when your ads appear

It is important to understand the differences between broad vs phrase match and how they interact with BMM keywords. Additionally, utilizing keyword modifiers can further refine and target your ads to specific audiences.

By implementing these tips for working with Broad Match keywords, you can improve your Google Ads performance and ultimately drive more conversions for your business.

Best Practices for Creating Successful Ad Groups with BMM

As more and more businesses turn to Google Ads for their digital advertising campaigns, it’s increasingly important to understand how to create successful ad groups that generate results. One powerful tool at your disposal is the Broad Match Modifier keywords, which can help you:

  • Reach a wider audience
  • Capture more clicks

However, it’s crucial to balance the use of BMM keywords with other Google Ads match types, such as phrase match, to ensure that your ads are tailored to the right audiences and generate high-quality traffic.

Additionally, keyword modifiers like “best,” “cheap,” or “review” can help refine your targeting and increase click-through rates. By employing these best practices, you’ll be able to create effective ad groups that drive traffic and boost your ROI.

Pros and Cons of Using BMM

Broad Match Modifier keywords are an essential component of the Google Ads match types. These keywords offer a flexible approach to advertising by allowing marketers to:

  • Make a few modifications to the core keywords
  • Gain access to a more extensive range of traffic

When compared to broad vs phrase match, Broad Match keywords can be too broad, leading to irrelevant clicks, while phrase match keywords are too restrictive. Using BMM balances the two and helps businesses target the correct audience.

Keyword modifiers add specificity to BMM keywords, ensuring they reach the desired target market. However, using BMM keywords can:

  • Result in increased competition
  • Quickly exhaust the budget
  • lead to higher cost-per-clicks

Therefore, it is essential to understand the pros and cons of using BMM keywords and determine if they are the best fit for your advertising strategy.


In conclusion, it is clear from this blog post that BMM should be an essential part of your ad strategy to maximize visibility and success. By effectively using BMM, you can control precisely which searches trigger your ads, resulting in better click-through rates and more conversions.

The key to successful use of BMM lies in effective keyword research and organization as well as selecting the right keywords for your campaigns. Moreover, setting up an ad group correctly is crucial for a successful campaign utilizing BMM.

Lastly, it’s important to be aware of both the benefits and drawbacks of using this tool so you can make informed decisions depending on your advertising needs.

With the help of this guide, now you’re armed with all the knowledge you need about Broad Match Modifier (BMM) to nail your ads with precisely chosen keywords and demonstrate yourself for greater visibility and success!

Avatar photo

Chris Rodriguez

|5 minutes read

Chris is a skilled content writer with a talent for creating compelling and informative content. With a passion for writing and storytelling, Chris brings a unique perspective to his work and always strives to connect with his audience. When he's not crafting content, Chris can often be found shooting hoops or catching a game with friends. He enjoys the physical and mental challenges that come with playing basketball, as well as the camaraderie and sense of community that the sport fosters.