What is SEO?
The term SEO is an abbreviation for "Search Engine Optimization." It is the process of improving your website to make it more visible to search engines such as Google, Bing, and Yahoo. It will provide your company the ability to rank at the top of searches when existing or new visitors search for terms related to the products or services you offer. This will attract your target audience's eye and encourage them to visit your website and convert. Contact us today to see how a Columbus SEO expert may improve your Columbus local SEO and benefit your company!
Do you offer PPC services?
For all of your online needs, Ignite Digital is a complete digital marketing organization and Columbus SEO company that also provides PPC services.
We're a Google-certified Columbus SEO firm and SEO company with over ten years of experience providing cutting-edge Columbus SEO services. We set up PPC and Google Ads campaigns so that businesses and their products or services are right in front of prospective consumers when they search on Google, at the lowest feasible cost and in line with their business goals.
The business will also be able to reach its target audience with different kinds of ads on numerous websites. We deploy remarketing strategies to target people who have visited your site already, as well as relevant targeting by topic, site, or keyword, or by the person's profile displayed on previously visited sites. To learn more about our SEO marketing and Columbus SEO services, contact us today!
Do you offer Social Media Management?
Yes, we provide social media management. Almost everyone, no matter what age, uses social media, and it's an effective way to market any brand. Our Columbus local SEO team researches your target population and sets up accounts on various social media sites.
We develop content and postings that are tailored to your target demographic. Join us to work with influencers to promote your business and raise awareness of your brand.
To engage with them, we will make short instructional videos and question sessions. Finally, we examine the data from all of our interactions and promotions and prepare a report for you, so you can see our progress. If you want to learn more about our Social Media Management services, call us today for a free consultation!
What sort of reporting will I receive?
Our Columbus SEO marketing team constantly monitors every change in your website performance and progress on Google SERPs. At the end of each month, we will share a complete report of your month’s performance and growth against each keyword. It allows you to see our search engine optimization Columbus work behind your campaign and the results we are getting. A dedicated Columbus local SEO project manager will be available to you at all times, making sure that we address all your questions, plans and goals along the way. To learn more about our SEO company and how we carry out our Columbus SEO marketing, contact us today!
Do you work with small businesses?
Yes, we definitely do! Our SEO company works with businesses of all sizes. Our search engine optimization Columbus services are available for all businesses that are committed towards serious local SEO Columbus growth. Reach out to our Columbus SEO company today and get a personalized search engine optimization Columbus strategy that we exclusively design just to address the individual needs of your business.
Do you offer website development and design?
Yes! We believe that an effective SEO strategy is incomplete without integrating web design aspects into it. We provide professional and optimized web design and web development services that are at the forefront of today's technologies. Our web developers are familiar with all web technologies like WordPress, Drupal, Magento, and Shopify. We even develop custom websites and web applications. Our tech wizards combine a potent mix of learning, experimenting, and dedicated tech brainstorming sessions. Ignite Digital is a Columbus SEO firm that has designed and developed hundreds of web pages, from the e-commerce sector and B2C to B2B and non-profit organizations. And yes, our sites come out of the oven with SEO optimization Columbus!
How do we get started?
If you’re serious about doing something big with your online venture, let’s talk! Our Columbus SEO agency is ready to get you started. So, take action now, choose Ignite Digital as your Columbus SEO consultant to take your website to the level of positioning it deserves. Contact our specialized team at our Columbus SEO agency now. We are waiting.
Isn’t SEO Dead?
Not at all, but things are quite different from what they were a few years back. Today, it’s all about the value you’re offering. Any site can quickly get into the results of search engines because there’s no limit to page results. However, there is an important nuance. It lies in the fact that only the top five search results get more than 85% of all search traffic. Users trust search engines, so they rarely even go to the second page of results. But which sites will rank best? This is a complex technical process, during which search engines determine the compliance of the site with their requirements.
It is our dedicated Columbus SEO company that aims to ensure that the pages of a web resource take the best positions in the search results. However, to achieve the desired result, you need to know the "rules of the game". On the Internet, there are a very large number of articles that talk about search promotion. However, these materials should be treated with the utmost care, as the ranking algorithms change periodically. Accordingly, there is a high risk of finding material with irrelevant information. In this matter, it is best to focus on SEO recommendations provided by the search engines themselves.
I’ve done SEO before and it didn’t work
It’s one of the most frequently asked questions we receive. Your SEO didn’t work because there were one or more things you didn’t do right, or things that you did wrong. Google directly defines a list of manipulations that are unambiguously classified as "black" methods of search engine optimization. These prohibited practices include the following:
Use of "stolen" content
Publication of meaningless content consisting only of keywords
Unnatural receipt or placement of external links
Spam in content
Forced redirection of users to third-party sites (doorways)
Publication of different content for search engines and for users (cloaking)
Use of texts whose font color merges with the background
Artificial correction of behavioral factors
Distribution of malicious software
This is not a complete list of black hat SEO manipulations. To avoid penalties from search engines, just contact us today and get hold of our team, a Columbus SEO expert, who is ready to serve you. We make websites easy to navigate, understandable and useful – and we don’t try to “cheat” search engine algorithms with black hat SEO.
How Long Will It Take for Me to Rank On SEO?
The timeline can vary depending on hundreds of factors, but ideally, it takes us between three to six months to rank your website on top results with the use of local SEO Columbus. If you’re ready to take that leap forward, you just found the best Columbus SEO marketing solution. We are Ignite Digital, the Columbus SEO agency and Columbus SEO consultant for web positioning that you were looking for. We are in Columbus to help you better position your website, based on a comprehensive diagnosis and the design of a well-structured action plan. Each of our activities has a clearly outlined, measurable and achievable objective. Not to mention, everything that we do goes into a comprehensive report that you will get from us every month. Contact our Columbus SEO firm today and receive a detailed analysis from our experts about the current positioning status and the solutions created to suit your website and your business.
Can you Guarantee me to Rank in Google’s Top 10?
We are a Columbus SEO consultant that has a verified history of delivering top ten positions to our SEO Columbus clients. For Ignite Digital, quality is our greatest commitment to customers, which is why it is priceless. Get more in every service package and control your budget with modular package systems. Our team is your team. It has the best in Columbus SEO positioning to design winning strategies for your website. Choose us for experience, evolution and permanent research, always at the service of your web positioning project. Are you ready to jump-start your organic monetization? Contact us today and note the difference of having an in-depth SEO audit, to detect the points that require strengthening to achieve the desired positioning level.
What is On-Page SEO?
On-page SEO consists of optimizing the content of your web pages internally. It involves choosing the right keywords, their variations, and placing them in the relevant tags.
On-page SEO is the most obvious part of SEO but it requires some technical knowledge that our SEO consultants Columbus will pass on to you. For more advanced referencing, online tools allow us to build up a pool of relevant keywords that you can then use throughout the life of your site. This part of SEO is essential but it is not sufficient to obtain a good SEO. The technical part of on page SEO includes all the technical actions that can be put in place to ensure that search engines understand the content of your website in an optimal way. This part is essential, but the list of techniques is long. It varies according to the objectives and must be enriched regularly.
It goes through a good hierarchy of HTML tags, the declaration of a well-structured sitemap to search engines, and the use of structured microdata.
What is Off-Page SEO?
Off-page SEO brings together all the actions that take place outside the website and which aim to ensure its referencing. This includes the hunt for backlinks that point to your site but also its promotion on social networks or via other media. For this part, our SEO consultants Columbus assist you in setting up an off-page SEO strategy, tell you who is referencing you and how to get more backlinks.
There was a time when search engines were not very attentive to the quality of incoming and outgoing links. While there has been a lot of drift in the industry, browser algorithm updates over the past decade have changed the game.
As a result, a number of sites found themselves penalized with spammy backlinks that were intended to artificially boost your page ranking.
Going by Google's message, the best way to get quality links is to just do nothing. All links must come in the most natural way possible. If someone likes the content or your site, they would put a link in his content to make it popular.
How can Link Building help my brand?
Link building is a long-term job, to the point where many site managers do not make it a priority. However, off-page SEO is the cornerstone of good SEO because it is with the mastery of these techniques that a site can find itself in a dominant position on the SERP.
The best way to get backlinks is to create and share your content. There are, of course, net linking campaigns to buy or exchange links. However, Google's algorithms are constantly evolving. There is no doubt that one day search engines will be able to detect all bad players by penalizing them. It would still be a shame to jeopardize a company for not having met the standard required by Google.
So, you might as well put yourself in order right away by respecting a course of action that can only be beneficial in the long term.
What is a title tag and Meta Description?
Title tags are the main title of the page. Google takes it as a reference in indexing and includes the main keyword. On the SERP, it appears just below the URL. The content of the page goes around this keyword. Its display must not exceed 60 characters, spaces included.
Similarly, Header titles from largest (H1) to smallest (H6). They come from HTML tags. The H1 is the main title of the page and must imperatively be the only one present. Its title can be the same as the title, but we generally prefer to change it to work the keyword differently to improve its optimization.
The other titles present on the page must respond to a precise structure and be used progressively. It may contain only H2s, but if H3s enter the scene, there must be at least two for a matter of logic. The same is obviously true for all title levels.
Titles are not limited in length like the title. On the other hand, it is advisable not to exceed 70 characters, including spaces. Also, they should be concise and provide a summary of the paragraph that follows it.
The meta description is also essential for your Columbus SEO strategy. It appears in the SERP and provides a summary of the content of the page. Therefore, it must be as catchy as possible to attract online users to want to click on your result instead of your competitors. It must fit in less than 160 characters, spaces included.
How fast should my website be?
Your website shouldn’t take longer than three seconds to load. The Google Page Speed Toolkit provides you with the information you need to understand how to speed up the loading time of your site and individual pages. A good score is 90 or higher, according to Google, with most pages averaging 50 and 89. If you want to improve your speed scores, consider using lazy-loaded embeds or large images, videos, and more.
Ultimately, users want a site to load quickly 40% of users are likely to leave a site if it doesn't load within 3 seconds. Delaying loading time by 100 milliseconds can reduce conversions by 7%. We can improve your website speed with guaranteed results. Contact our Columbus SEO team today for local SEO Columbus and get your website fixed!
Why is a 404 error bad for SEO?
A 404 error is an HTTP protocol error code on the internet that indicates that the requested web page does not exist or cannot be found. A web page then appears for the user displaying a message of the following types:
404 file not found
Error 404 not found
Error 404 page not found
Here are some possible reasons for 404 errors:
A typo by the Internet user in the URL address of the page
The deletion of the page, category or product (frequent case for e-Commerce sites) without the internal links being modified by the webmaster
Backlinks pointing to a page that no longer exists
A special restriction put in place by the webmaster
When redesigning a site, some pages were not redirected correctly
The consequences can be serious for the natural referencing of your website in the search engine results pages. Too many 404 pages sends a negative message to Google, which considers the website to be of poor quality and will therefore downgrade it in its index.
Also, crawlers will spend a lot of time visiting pages that no longer exist instead of focusing on important pages. Therefore, it will also impact the robots crawl budget. In addition, your site may receive fewer visits from Google robots.
Finally, if your 404 pages receive many backlinks (external links pointing to your site), then you lose all the popularity they can bring you, including the benefits on natural referencing.
404 error pages do not only have negative aspects on the SEO (Search Engine Optimization) of your site but also have some on the user experience. A website with many pages that is missing content risks disappointing the majority of its visitors. Ultimately, it results in a significant drop in traffic and a poor brand image for the site. Repeated 404 errors give the image of a site that is only too rarely updated. If you need help fixing 404 errors, consider our SEO team in Columbus.
What are some SEO best practices?
Internal Linking: Internal links are hyperlinks that connect pages on your site. They are important because they allow Google (and other search engines) to better understand and rank your site. When you provide Google with clickable links with descriptive anchor text, you can let Google know which pages are most important. Internal links also help improve the user experience and can increase engagement.
Content Marketing Strategy: Content marketing is a marketing strategy used to attract, engage and retain an audience. It is achieved through the creation and distribution of relevant blog articles, infographics, e-books, whitepapers, case studies, webinars, podcasts, video tutorials, etc. A strong content marketing strategy that includes well-written, valuable content can help boost your site and improve your SERP results.
User Experience: User experience or UX is all about making the people who come to your site happy. It means that you create content with their buying intent in mind and take the time to analyze how they search.
Voice search optimization: Today, more people than ever before are using voice search instead of typing what they are looking for. Because of this, you need to incorporate a voice search tool into your Columbus SEO efforts to ensure a good UX.
Best UX Practices: Other UX best practices include investing in usability testing, A/B testing, and usability heuristics. These elements can teach you a lot about what your users want and help you fine-tune your site, leading to better search engine rankings.
Mobile-Friendly: You no longer have a choice when it comes to building a mobile-friendly website. With more people using mobile devices for search than ever before, you need to make sure you have a responsive site and invest in mobile optimization.
Experience Metrics: To make sure your user experience meets user expectations, you need to measure experience metrics. These include:
Average session duration
Knowing these numbers, you will be able to understand when and where people leave your site. It will help you make improvements that will encourage them to stay here for a long time.
Largest Content Paint: This metric measures how long it takes your site to show users the largest content on the screen, completed and ready for interaction. This metric only takes into account the content above the fold, that is, everything that can be seen without scrolling.