Google’s March 2023 broad core update, which began rolling out on March 15, 2023, has created quite a stir among the SEO community as it appears to have a significant impact.
As with all updates, the roll-out can take up to two weeks, so it is crucial not to jump to conclusions, but rather take this opportunity to learn as much as you can about this update.
This blog will discuss the implications of the March 2023 broad core update, its possible effects on your website, and what you can do to stay ahead in the SEO game.
Why the March 2023 Broad Core Update Matters
Broad core updates are Google’s way of improving its search algorithms to ensure that users receive the most accurate and relevant search results possible.
With the latest update, Google seeks to refine its algorithms by targeting certain areas neglected by previous updates.
The March 2023 update, which rolled out at 10:30 am ET on March 15, has caused significant volatility in the SEO world.
Tracking tools showed massive fluctuations, which indicates that this update could be one of the most impactful in recent years. The full extent of its implications will only be revealed once the roll-out is complete.
Rank Ranger reports significant fluctuations in Google’s results pages:
SEO Community Repercussions
Although it might be too early to draw conclusions, it appears that websites employing black-hat tactics such as keyword stuffing, cloaking, and spammy backlinks might find themselves on the losing end with this update.
This further reinforces Google’s dedication to improving user experience by making it more difficult for those employing nefarious tactics to game the system.
Be Patient: Don’t Panic Just Yet
As with all broad core updates, it is essential not to panic and make hasty decisions regarding your website’s SEO strategy.
The full impact of this update could take up to two weeks to be seen, and sometimes, the changes observed in the initial days are not where things settle.
Give the update time to take effect and analyze data to understand better how it has affected your website’s overall performance.
Only then can you start planning and adjusting your SEO strategies accordingly.
Today we released the March 2023 core update. We’ll update our ranking release history page when the rollout is complete: https://t.co/sQ5COfdNcb
— Google Search Central (@googlesearchc) March 15, 2023
What to Do Next
SEO aspects to think about as Google rolls out the March 2023 update:
1. Focus on Quality Content:
Prioritize creating high-quality, original content that provides value to your target audience.
Follow Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) guidelines to ensure your content meets the search engine’s standards.
2. Optimize On-Page SEO:
Ensure your meta titles and descriptions, headings, and content structure are in line with best practices, but don’t forget to optimize your images, improve loading times, and ensure mobile-friendliness.
3. Monitor Competitors:
Keep track of how the update affected your competitors and learn from their successes and failures.
4. Keep an Eye on Google’s Announcements:
Stay updated with Google’s communications and guidelines to make sure you’re following their best practices and staying ahead of future updates.
The March 2023 broad core update is another signal that Google continues to prioritize rewarding websites that provide value, follow guidelines, and focus on delivering a positive user experience.
Keep a close eye on your website’s performance over the coming weeks, and take note of any changes that may influence your SEO strategies moving forward.
With a solid foundation in quality content, ethical SEO techniques, and adaptability, you can succeed in the ever-changing world of search engine optimization.