Is Your Google Ads Budget Leaking?
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Yes. We provide a high-level deep dive at no cost to show you the potential within your account. There is no obligation to hire us.

Absolutely. We use the official Google Ads API with a secure, read-only token. We cannot make changes to your account, only view performance data.

Most accounts are analyzed in under 60 seconds. You will be redirected to your custom HTML report immediately upon completion.

It depends entirely on your industry’s average Cost Per Click (CPC). For local businesses like dog walkers or pizza shops? Yes. In those niches, a click might only cost a dollar, meaning $20 buys you roughly 20 potential customers a day. That’s enough data to make decisions.

But what if you’re a lawyer or an emergency plumber? In those competitive fields, a single click can cost $50+. With a $20 daily budget, you can’t even afford one visitor. You’ll be invisible. A good rule of thumb for budgeting? Ensure your daily spend can purchase at least 10 clicks. If the math doesn’t work, you need to raise the budget or switch platforms.

Inaccurate Conversion Tracking is the #1 issue found in PPC audits. It’s surprisingly common to see accounts reporting hundreds of “leads,” only to discover the tracking tag is firing every time someone visits the home page. This is dangerous.

Why? Because Google’s AI optimizes for whatever goal you give it. If you tell it that a “page view” is a “sale,” it will send you thousands of cheap clicks that never buy anything. Ensuring your conversion actions track real business value (purchases, form fills, phone calls) is the most critical part of account health.

$10 is widely considered the absolute floor for a Google Ads budget. Can you run ads for that price? Sure. Will they work? That’s the hard part. At $10 a day, you are severely limiting Google’s Smart Bidding algorithms. The AI needs consistent data (clicks and conversions) to learn who your customers are.

With such a tight cap, the system might struggle to find “cheap” auctions to enter, causing your ads to stop serving entirely for days at a time. It works best for very specific campaigns, like bidding on your own brand name or retargeting a small list of previous visitors. For cold traffic, it’s usually too thin to see results.

A proper PPC audit should start with data integrity, not keyword selection. Most people jump straight to the ads, but that’s a mistake. Follow this top-down hierarchy:

Verify Conversion Tracking: Are you tracking real sales or just page views? If the data is wrong, the audit fails.

Review Campaign Settings: Check your Location Targeting. Are you paying for clicks in countries you don’t service?

Analyze Search Terms: Look at the “Search Terms Report” to see what users actually typed. Add Negative Keywords to block wasted spend on irrelevant searches.

Audit Ad Quality: Ensure you are using Responsive Search Ads (RSAs) with “Good” or “Excellent” ad strength.

Check Quality Score: Identify keywords with a Quality Score below 5/10. These are driving up your costs and need immediate fixing.

The 5 C’s are a standard auditing framework used to diagnose and report issues clearly. Rather than just pointing out a problem, this method explains the context.

Criteria: What should the setting be? (e.g., “Targeting people located IN the United States.”)

Condition: What is actually happening? (e.g., “Ads are showing to people in France.”)

Cause: Why is this happening? (e.g., “The location setting was left on the default ‘Interest’ mode.”)

Consequence: What is the financial impact? (e.g., “$500 of wasted ad spend on international clicks.”)

Corrective Action: What is the fix? (e.g., “Switch location settings to ‘Presence Only’.”)

Frequency depends on your total monthly ad spend.

High Spend ($10k+/month): You need a deep dive every quarter, with “mini-audits” on a weekly basis to catch sudden drops.

Low Spend (<$5k/month): A full audit every 6 months is usually sufficient, provided you are checking the account weekly. Trigger Events: You should always audit immediately if you take over an account from another agency, or if your ROAS (Return on Ad Spend) drops for two consecutive months.

No, never pause a performing account just to audit it. Pausing campaigns resets the learning phase of Google’s automated bidding strategies. When you turn them back on, performance often becomes volatile because the algorithm has to “re-learn” the auctions.

The only exception? If you find a “critical bleed”—like a broken landing page or a setting that is spending thousands of dollars on the wrong audience—pause that specific element immediately. Otherwise, audit the account while it’s live to observe real-time performance.