From Around the Web: Google Has Done it Again!

Google’s Disavow Tool

Google’s new Disavow tool is a step in the right direction to help website owners.It has been live for almost a month now and it has generated positive reviews. The Disavow tool essentially compliments the ‘link removal request’, it does not eliminate it. The famous Matt Cutt’s from Google has created a video to describe Disavow further, it is worth viewing:

You can also check the official blog post by Google Webmasters, here.

Facebook users can bypass EdgeRank and opt-in to see ALL Facebook Page Posts!

Social Media managers rejoice! Facebook users can now bypass EdgeRank by simply opt-in to see your Facebook posts. It seems that Mark Cuban and others were able (arguably) to get Facebook to create an opt-in option to allow fans to see Facebook fan posts. A great win for social media managers who I am sure now will be trying to get more loyal fans to opt-in. This should see a dramatic increase in consumer to brand engagement, for the consumers that opt-in.

Social Media to Generate 50% of web sales

A new social commerce infographic created by Cloud Marketing software provider Vocus and with stats from Gartner Research state they expect to see $30 billion from social commerce related activities each year by 2015. Facebook is the leader in generating the most amount of sales by percentage, a majority of it would be coming through the Facebook Fan Page.

Facebook are Brand’s most valuable asset; 79% are more likely to purchase & 74% of Facebook fans are more likely to recommend a product or brand! Make sure to stay in touch with consumers.

Did you know an amazing 96% of brands don’t respond to consumers on there Facebook wall.

About the Author

Matthew Goulart

Matthew Goulart is the founder of Ignite Digital, a Canadian digital marketing agency. Through Ignite Digital, Goulart works with Fortune 500 companies and advertising agencies from around the world and has helped launch profitable and highly successful digital marketing initiatives for his clients.