Google periodically makes important updates to its search algorithms and systems, known as core updates.
These updates are implemented to fulfill Google’s commitment to providing searchers with accurate and useful results.
It is now confirmed, after weeks of speculation, that Google’s search engine ranking algorithm is undergoing an update.
Users have been experiencing fluctuations in the search engine results pages (SERPs) over the last few weeks, indicating an upcoming core update.
Now, it is evident that the algorithm update is actively being implemented.
Today we released the August 2023 core update. We'll update our ranking release history page when the rollout is complete: https://t.co/sQ5COfdNcb
— Google Search Central (@googlesearchc) August 22, 2023
The August 2023 Core Update
The recently launched August 2023 core update seeks to reward web pages with high-quality, people-focused content.
As a result, certain pages that were previously under-recognized may see improved rankings in search results, while others may experience a decrease in visibility.
SERP tracking tools reported minimal change compared to previous days.
Key Considerations for SEO
As Google rolls out this core update, it’s important to focus on these key aspects for effective SEO:
1. Prioritize reliable, people-first content:
Create high-quality, original content that offers value to your target audience.
Follow Google’s E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trustworthiness) to ensure your content meets their standards.
2. Conduct a Website Audit:
Identify any drops in performance and analyze which pages were most affected and for what types of searches.
Look closely at these pages to understand how they compare against Google’s self-assessment questions.
Consider seeking input from unbiased sources to gain insights from different perspectives.
3. Stay Updated with Google:
Keep track of Google’s announcements and guidelines to stay informed about best practices and prepare for future updates.
The recent August 2023 broad core update highlights the importance of providing value, following guidelines, and prioritizing a positive user experience.
Monitor your website’s performance closely in the coming weeks and adapt your content strategy accordingly.
4. Stay Calm
Don’t forget that the real impact of the core update is yet to come.
Core updates can take about two weeks to roll out and the changes that you may be experiencing could be temporary.
Stay calm and wait for the update to finish rolling out before panicking.
By focusing on quality content, ethical SEO practices, and staying adaptable; you can succeed in the ever-evolving world of search engine optimization.