Getting to the Core With Google’s September 2022 Core Update

Google announced a Core Algorithm Update that will take up to two weeks to finish rolling out on September 12, 2022. If you have noticed any changes in how your content is ranking or your website traffic, you should investigate to see if this change has affected you.

Google Search Central tweeted on September 12, 2022, to say they had made an announcement.


What is a Google Core Update?

A Google Core update changes the algorithm that Google uses to rank websites. These updates can affect how a site appears in search results and can also be used to target specific types of content or spam. Google makes these updates regularly and is often announced ahead of time.

A Google algorithm update changes how the search engine works in multiple ways.

The algorithm update is a change to how the search engine works. This change is usually more noticeable to people who use the search engine.

It is unclear how this affects search results (SERPs) worldwide and in different languages.

This may significantly impact search results across many languages since they are broader.

What We’re Noticing

Google has officially started to roll out its second broad core update of the year: the September 2022 broad core update. The process began on September 12, 2022, at approximately 11:25 am ET and may take up to two weeks before completion.

Google released an update on September 9th. I was surprised because I was told that we would be getting product reviews to update after the helpful content update, but instead, we got a core update.

Many people have seen their traffic drop since this core update began, with some reporting losses of 20-60%. It’s still too soon to tell for sure what the effects will be, but I wanted to share what we know so far.

Google September 2022 Broad Core Update Quick Facts

Here are the most important things that we know right now in short form:

  • Name: Google September 2022 Broad Core Update
  • Date the update was launched: September 12, 2022, at around 11:25 pm ET
  • How long it will take to rollout: It will take about one to two weeks to roll out
  • Targets: At this moment, it looks like all types of content
  • Penalties: The ranking system is not a way to penalize websites but promotes or reward those creating great web pages.
  • Where: This is a global update that will affect all regions and all languages.
  • Impact: Google has not yet released information regarding how many searches or queries will be affected by this update. However, based on initial observations, it appears to be a typical core update with widespread reach and immediate impact.
  • Discover: Google is making some changes to how things work. This will impact features like Google Discover and feature snippets.
  • Recover: If the Google core update hits your website, you must look at your content and see if you can do better. Below we provide tips on how to recover from the core update.
  • Refresh: Google will periodically update its algorithm, but it may not tell us about these updates in the future. We may have seen this in the past few weeks, or it could be that all those unconfirmed Google updates were part of this periodic refresh.

If a Google core update has negatively impacted you, there are a few things that you can do to try and recover:

  • First, ensure that your site complies with Google’s guidelines and that you’re using high-quality content. You may also consider using Schema markup to help Google understand your content.
  • Additionally, you can use the Google Search Console to identify any issues impacting your site’s visibility. If you’re still struggling after taking these steps, contact a professional SEO company for assistance.

When trying to recover from a Google core update, the most important thing you can do is to make sure that your site complies with Google’s guidelines. This means using:

  • High-quality, unique content that is relevant to your target audience.
  • You should also make sure your site uses schema markup to help Google understand your content.
  • Additionally, you can use the Google Search Console to identify any issues impacting your site’s visibility.

If you have noticed any website traffic or ranking changes, you must investigate and see if this has affected you. The good news is that Google has provided much information on the update, so you can make the necessary changes to improve your website’s ranking. We will monitor the situation and keep you updated on any new information. In the meantime, we suggest following Google’s recommendations to help your website rank higher.



Matthew Goulart

|4 minutes read

Matthew Goulart is the founder of Ignite Digital, a Canadian digital marketing agency. Through Ignite Digital, Goulart works with Fortune 500 companies and advertising agencies from around the world and has helped launch profitable and highly successful digital marketing initiatives for his clients.