For businesses, Facebook is one of the most important platforms for marketing due to the large audience present on the platform. However, the users on Facebook in general are very active and expect the businesses to be the same way. Therefore, in order to make your presence felt on Facebook, you need to ensure that your Facebook page is always up-to-date and has the most current information on it.
If you do not have a Facebook Fan Page setup yet. Follow our Step by Step guide to create a Facebook Fan Page.
Facebook managers should audit the page regularly to find out whether it is up-to-date or not. Here are some guidelines regarding the key items on your page that should be reviewed.
Update Your Cover Photo
The guidelines for business cover photos have been changed recently, providing loosened restrictions on what can and can’t be displayed. Below is Ignite Digital’s Facebook Fan Page cover image.
The general rule is that the text on your cover photo should be limited to 20% of the total space. However, it can now include call-to-action, email address and other relevant information. You can also include an arrow or icon that draws attention to the tabs located right below the image on your Facebook page.
Facebook Cover Image pixel size: 851 pixels wide by 315 pixels tall.
Facebook recommends also making the images sRGB JPG file and less than 100kbs. It allows the fan page to load the image quicker.
Below are some of the best Facebook Cover photos as of February 2014:
Company: Coca-Cola
Company: KLM
Company: Harry’s
Use Your Profile Picture Wisely
Now that you have the option of displaying images via your cover photos, it is better to reserve the profile picture for creating and building brand identity. Your brand logo is the best option that can be used as your profile picture as it helps reinforce your brand identity every time you make a post.
Combined together with a creative cover image, this logo can be used as a powerful brand building tool. However, before you upload your logo as your profile picture, make sure that it is square and 180 x 180 pixels in size to fit its box perfectly.
Examples of great Facebook profile images integrated with the cover image:
Fan Page: The Simpsons
Fan Page: Family Guy
Facebook Profile Image pixel size: 180 pixels wide by 180 pixels tall.
Optimize the About Section on Your Page
The About section of your Facebook page should be updated and optimized regularly to incorporate new keywords. The most important part of this section is the “Short Description” you have to include, which will appear right below your profile picture on your page. A screenshot is below of BHGRE Canada’s:
This should be focused and concise and it must include a URL to your website. Next, focus on four other sections on this page: Company Overview, Description, General Information and Mission. Therefore, make sure to complete all these sections to optimize your page in the best way possible.
Always Look Out for New Features
Facebook has introduced several new features for businesses. It offered the hashtags feature after they were used successfully on Twitter to provide businesses more leverage on their different marketing campaigns. With more changes expected this year, you should keep up with new innovations through the platform’s official blog and optimize your Facebook business page accordingly. Following these steps can ensure that the information about your business on your page is recent and relevant and guarantee that you are making use of all features of Facebook perfectly.
You can also touch base with us on how to handle your social media marketing.
