Google’s Display & Video 360 (DV360) is an integrated platform for planning, buying, and measuring digital video and display campaigns.
Recently, the platform has made significant updates to its reach planner, marketplace, and reporting capabilities that are sure to have a major impact on connected TV campaigns.
Read on to learn more about what these updates mean for you.
Reach Planner Updates
Google’s Reach Planner tool now provides access to high-quality data from third-party providers like Inscape and Nielsen DAR in order to help advertisers better understand the number of available impressions they can buy on different connected TV platforms such as Roku, Amazon FireTV, Apple TV and more.
This update will enable advertisers to tailor their campaigns to target specific audiences across multiple channels without sacrificing quality or reach.
Marketplace Updates
The DV360 Marketplace now has new features that make it easier for advertisers to find the right partners for their campaigns.
The new search bar allows users to quickly filter through hundreds of DSPs based on budget needs, buying models, and even geographic reach.
Additionally, users can now review detailed reviews from other advertisers who have used specific DSPs in order to ensure that they are working with the best partner for them.
New Reports
One of the biggest updates from Google’s Display & Video 360 is its new report designed specifically for identifying overlap between connected TV platforms.
The report helps advertisers identify which platforms they should focus their campaigns on so they can make sure their ads reach the widest possible audience while avoiding unnecessary spending due to double-counting or over-delivery of impressions.
Final Thoughts
Google’s latest updates for its Display & Video 360 platform provide a great opportunity for businesses looking to leverage connected TV as part of their advertising strategy.
With access to high-quality data from third parties combined with improved search functionality and a brand new report designed specifically for CTV platforms, there is no doubt that DV360 is setting itself up as one of the top destinations for successful CTV campaigns in 2021 and beyond.
If you’re looking into leveraging CTV advertising this year, be sure to check out all of the features DV360 has available!
Read Google’s post about the recent update here
