The SEO/SEM Times Are A-Changin’
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are no longer strategies that only the most tech-savvy and hardcore online marketers are aware of, but are rather becoming standard fare for brands both large and small. Almost every brand out there now knows the necessity of a string online presence, a content marketing strategy and a fully integrated community management plan when it comes to making their company thrive online. These are tested and true strategies that are constantly being tweaked and perfected rather than completely reinvented, and most brands now have at least some concept of how to work around and with them.
Stay On Top with the Newest SEM & SEO Tools
However, one of the most exciting – and, occasionally, daunting! — aspects of online marketing is that it is constantly changing and evolving. Strategies that were perfect a few months ago may no longer have the same impact. To really hold traction when it comes to online marketing strategies, brands must stay on top of the ever-changing landscape of search engine marketing to ensure their band is making the impact it should.
To help you keep ahead of the curve, here are some of the newest, most cutting-edge SEO and SEM tools, plug-ins and strategies currently on the market today.
1. Google Disavow Links Tool
This is a fascinating new tool for several reasons. First, it means that google is formally acknowledging the existence of negative SEO and has a plan to address it. Negative SEO is a fairly new concept, and comes from the very shady tactic that some unscrupulous brands have employed to damage the online reputation of their competitors. Negative SEO happens when someone tries to damage the ranking of another brand’s SERPs through a strategy like purchasing a large amount of spammy or spam-oriented links to the site. The disavow links tool allows brands to detach themselves from individual pages or even whole domains that they do not wish to be associated with, thereby undoing this damage.
2. Page One Infiltrator
This new SEO tool works by effectively reverse-engineering the google algorithm to give you the edge when it comes to keywords. After months of beta testing, it just became available on October 3rd. Page One Infiltrator can take any web page and keyword and analyze it in detail, comparing it to the top ten competitors and competing keywords in any search engine. Essentially, it tells you exactly what you need to do to rank on page one, something that SEO experts have struggled with for ages. It produces incredibly detailed reports and is a great tool for both your own and client websites.
3. Keyword Discovery Automation
This new tool from Rio SEO identifies specific landing pages that are the most relevant to the keywords you have chosen. Keyword Discovery Automation is an improvement over many existing tools, in that it not only suggests the best keywords to use (which many other tools and plugins do), but that is lets you know which pages on an already-existing website correspond to those keywords the strongest.
Give some of these new tools a shot and take your SEO and SEM strategies to the next level!