If you have a business page on Facebook, you may be concerned about how you should get more Facebook likes for your Fan Page. After all, you can’t be successful on Facebook if your page is not getting more and more likes by the day.To ensure that your page remains popular with the virtual crowd, here are five ways to get more likes and ultimately more exposure online.
1. Ask Your Personal Friends to Like and Share Your Page
The first thing you should do after creating your page is to ask your friends and family members to like and share it with their contacts through messages. Facebook makes it easy with the “Invite Your Friends” option on the fan page.
Initially, this can be the best way to kick start the like process on Facebook and ultimately initiate a chain process of receiving likes. You can keep this chain going if you keep sharing interesting quality content on your page regularly.
2. Add Facebook Widgets on Different Platforms
If you have your own blog or website, adding widgets forFacebook likes to them is really important. Creating this widget is extremely easy; you can do that by going to the Facebook Developer Area and generating the embedded code for your widget there. You can add this code to your blog and the widget will appear on it in a few minutes.
Widgets aside, you can also consider adding a pop up to show your Facebook like widget to your visitors the moment they arrive at you site. However, some users may find it annoying, so you should adopt it only if you have very loyal visitors.
3. Run a Facebook Contest
A Facebook contest or Facebook sweepstakes is the perfect way to engage Facebook users and get likes for your Fan page. Starting from random draws to video contests judged by a panel, simple Facebook contests have the power to go viral and eventually help you achieve your social media marketing goals. Below is an example of a real sweepstakes we ran that generated over 30,000 Facebook likes. We have a great case study on this client on how we made them the #1 Real Estate Brand Fan page in Canada.
One advantage that definitely stands out is the contests’ ability to save your time since members will promote the contest on your behalf and market your brand in the process. Make sure to support your contest with a proper Facebook Application.
4. Sign Up for Facebook Ads
Even if paid ads are not what you are looking for, considering Facebook Ads is a good option for you initially. To make your ad visible to the right audience, you can use the targeting tools available on Facebook.These tools allow you to make your ads visible to people who are similar to your current audience in respect of their interests and activities. For targeting, you can get the right information about the interests of your current audience using the Facebook Graph.
5. Use Facebook Insights
Facebook Insights is one of the most useful tools available for businesses to analyze and monitor the performance of their pages. Using Facebook Insights, find out the response of your audience to individual posts made on your page and try to understand which posts invoked a highly positive response from the audience. Once you realize which of your efforts lead to the most likes for your page, enhance those efforts to get more and more likes.
With these methods, you can sure get some quick likes for your Facebook page. However, the only way you can keep your audience hooked to your page is through quality content. Therefore, ensure the high quality of the content you are offering.
