Mississauga Foot Clinic
Official Case Study
111%
Organic Leads Increased
296%
Organic New Users Increased
283%
Paid Ads Leads Increased
OVERVIEW
How a Ontario Foot Specialist Doubled Leads using SEO & Google Ads
In order to retain online viewers, increase new client appointments & sell online merchandise, Mississauga Foot Clinic needed a strong online presence surrounding general foot care topics & The Toe Bro brand name.
Mississauga Foot Clinic & Ignite Digital initiated a full-service plan including SEO & PPC through Google Ads. After extensive planning & research, Ignite Digital increased the number of new visitors to the website & total client appointments by a large amount.
With the large amount of traffic, it was important to have our Digital Strategists continue to optimize keyword growth & ad campaign success while locating new keywords & ad designs to help dominate the foot-care industry in the Greater Toronto Area.
Performance Snapshot
| KPI / METRIC | GROWTH / RESULT | BUSINESS IMPACT CONTEXT |
|---|---|---|
| Organic Lead Growth | +111% Increase | Doubled the volume of patients booking appointments directly through Google Search. |
| Paid Ads Leads (PPC) | +283% Increase | Scaled patient acquisition aggressively using machine-learning bid strategies. |
| Organic New Users | +296% Surge | Tripled website traffic by dominating keywords for "Orthotics" and "Ingrown Nails." |
| Total Patient Base | 0 ➔ 15,000+ | Scaled from a startup practice to a dominant local authority with over 15k patients. |
| Mobile Experience | HIPAA Compliant | Secure, fast, and mobile-responsive booking forms that protect patient data. |
*Data Period: Performance Review (Year-over-Year comparison)
Industry Benchmarks vs. Mississauga Foot Clinic
Scaling a medical practice is hard. Trust takes time to build. While most clinics fight for a 5-10% yearly growth, we engineered a digital takeover for Mississauga Foot Clinic. Here is the contrast:
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Patient Acquisition:
A successful medical SEO campaign usually delivers a 20% lift in traffic. We shattered that ceiling. We drove a 296% increase in new users, flooding the clinic with patients actively seeking specialized care.
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Paid Search Performance:
Healthcare CPCs (Cost Per Click) are expensive. Many clinics burn budget on vague terms. By using machine-learning bidding, we increased paid lead volume by 283% without sacrificing lead quality.
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Long-Term Scalability:
Most agencies can get you a few leads next week. We built a brand that lasts a decade. We took this clinic from 0 to 15,000+ active patients, proving that our strategy builds sustainable, long-term empires.
About the Company
Mississauga Foot Clinic
Mississauga Foot Clinic isn’t just another medical office. Since 1990, this clinic has been the go-to authority for serious foot care in the GTA.
Home to owner Jonathan Tomines, the clinic combines medical expertise with a modern approach. They understand that foot pain can grind a person's life to a halt. That’s why their team of registered Chiropodists doesn't just treat symptoms; they solve the root problem.
From routine diabetic care and custom orthotics to complex surgical procedures for ingrown nails and warts, they handle it all. They even house a luxury medical nail salon for safe, hygienic pampering. Whether a patient walks in with a minor ache or a chronic condition, the goal remains the same: to get them back on their feet, pain-free.
Our Google Ads Strategy
Campaign Breakdown
Search Campaigns for Prospecting
- Brand Campaign: Targeting foot specialist, chiropodist & brand name keywords. SEO strategy tied into keyword strength for organic traffic. Machine Learning Budget & Bidding technology.
- Product Campaign: Targeting special foot clinic product keywords. Identifying known services for clients. Machine Learning Budget & Bidding technology.
Display Campaigns for Remarketing
- Image Campaigns: Click-Friendly designs targeted for individuals who've previously taken actions on the website or social media.
- Actions: Visited Website, Booked Consultation, Purchased Items, Engaged on Social Media, Visited Youtube Channel.
Technical Strategy Executed
Medical SEO is a different beast. You can't just throw up some blog posts and hope for the best. Google holds health websites to a much higher standard called E-E-A-T (Experience, Expertise, Authoritativeness, and Trust). If you mess this up, you get buried. Here is how we built a digital fortress for the clinic:
- Medical-Grade Schema Markup: Search engines need to know exactly who you are. We didn't just use generic business code; we implemented specific MedicalClinic, Physician, and MedicalSpecialty schema. This code tells Google, "Hey, this is a verified medical facility with board-certified staff," which helps validate the site's authority.
- YMYL (Your Money Your Life) Audits: Google doesn't mess around with health advice. Because this content impacts people's well-being, we audited every single service page. We ensured all medical claims were backed by consensus, cited credible sources, and highlighted the Chiropodists' specific credentials. This keeps the site safe from core algorithm updates that punish low-quality health advice.
- HIPAA & PHIPA Compliant UX: Trust is everything. Patients are often sharing sensitive info. We ensured all appointment booking forms and contact points were encrypted and secure. When a user sees that lock icon and secure forms, they feel safe enough to book.
- Hyper-Local Citation Cleanup: In the medical world, consistency is trust. If your clinic address looks different on Yelp than it does on RateMDs, Google gets suspicious. We scrubbed 50+ directories to ensure their Name, Address, and Phone (NAP) were identical everywhere.
- Speed Optimization for Mobile Users: Think about the user's mindset. They are likely in pain, standing in a pharmacy aisle, looking for help on their phone. They won't wait for a slow site. We optimized code and compressed images to ensure the site loads instantly on mobile data.
- Conversion Rate Optimization (CRO): We noticed users were getting lost on the "Services" page. So, we simplified the path. We added sticky "Book Now" buttons that follow the user down the screen and created clear, one-click options for "New Patients" vs. "Returning Patients."
High-Impact Keyword Rankings
Ranking for "Foot Doctor" is fine, but it’s too broad. We wanted the patients who needed immediate help.
We focused on capturing people at the exact moment they realized they had a problem. Are they in pain right now? Are they researching a weird symptom? Here is how we categorized and conquered the search results:
- Transactional (The "I'm in Pain" Crowd):
- "Ingrown toenail surgery Mississauga"
- "Emergency chiropodist near me"
- "Custom orthotics cost and coverage"
- Why this works: These searchers aren't browsing Wikipedia. They are hurting and they have their wallet ready. We made sure Mississauga Foot Clinic was the first solution they saw.
- Symptom-Based (The Researchers):
- "Sharp heel pain in morning treatment"
- "How to get rid of plantar warts fast"
- "Diabetic foot care checklist"
- Why this works: Patients often search for what they feel before they know what they need. By ranking for the symptom (like heel pain), we introduce the clinic as the expert who understands their problem before they even walk in the door.
- Niche Procedure Authority (The High-Value Cases):
- "Onyfix nail correction system providers"
- "Swift microwave therapy for warts"
- "Laser fungal nail treatment Mississauga"
- Why this works: These are specialized, high-ticket procedures. General clinics often ignore these keywords. By ranking here, we positioned the clinic as a technologically advanced leader, justifying premium care.
- Location-Specific (Hyper-Local Dominance):
- "Chiropodist Port Credit"
- "Foot clinic near Square One"
- "Mississauga podiatry services"
- Why this works: Mississauga is huge. People want a doctor close to home. We targeted specific neighbourhoods and landmarks to capture traffic from every corner of the city.
INTERVIEW
Happy Customer
Feedback
I've been using Ignite Digital services for 10 years now since I started and will continue to use them because i'm so happy and impressed with the results. I started with zero patients and right now we're just over 15,000 patients in our clinic.
Jonathan Tomines
Clinical Director, Chiropodist
