What You Should Do Right Now To Start Generating Leads on Facebook

Are you looking for creative ways to prospect on Facebook? Wondering what campaigns are working well for other businesses? Check out our list of 10 successful Facebook prospecting campaigns and get inspired! From engaging video ads to clever contests, these campaigns are sure to win you new leads. So let’s get started!

Don’t Second Guess The Power Of Facebook

Some may say Facebook might not be a great marketing tool anymore, but we are here to disagree. Facebook is the world’s largest social media site with over 1.4 billion monthly active users; it is an excellent place for marketers to promote their campaigns. Facebook can be used to improve relationships with customers and increase sales through word-of-mouth advertising because it has many different types of posts and advertising options that can be tailored for any type of business.

There are a few things to keep in mind when using Facebook for marketing purposes.

  • First, it is important to create a Page for your business rather than a personal profile. Pages are designed for businesses and allow you to take advantage of features such as Insights, which provide valuable data about your page views and engagement. Additionally, Pages can be promoted as ads to reach a larger audience.
  • Facebook also offers a suite of advertising options that can be customized for your needs. For example, if you want to increase brand awareness, you can use Sponsored Stories, which promote your Page or post to friends of people who have already liked your Page. If you’re looking for more leads, you can use Facebook Ads, which allow you to target people based on their interests, demographics, and behaviors.

Overall, Facebook is an excellent marketing tool that can be used to reach a large number of people. By creating a Page and using the appropriate advertising options, you can improve your relationships with customers and increase sales through word-of-mouth advertising.

Check Your Ratings

When you’re a business owner, it’s important to make sure that you’re taking advantage of Facebook reviews. Reviews are a great way for customers to learn more about your business and what it has to offer. They can also help to increase your credibility and trustworthiness with potential customers.

What you should be doing if you are an e-commerce business

Facebook allows businesses to create a shop on their Facebook page where customers can browse and buy products. This makes it easy for customers to buy products from your business without having to leave Facebook. You can set up a shop on your Facebook page by adding the Shop section to your page and then adding products to the shop.

10 Facebook Prospecting Campaigns You Should Be Using

Now that we have an understanding of why Facebook is a huge tool, let’s talk about the 10 Facebook Prospecting Campaigns That Win Results!

1. Join groups related to your niche and post your content or offer there.

There are a few reasons why joining niche Facebook groups is essential to your business.

  • First, these groups can be a great way to connect with potential customers. By joining relevant groups and interacting with other members, you can get your name and product out there and start building relationships with potential buyers.
  • Additionally, Facebook groups can be a great source of information. By following the discussions and postings in groups related to your niche, you can stay up-to-date on the latest industry news and trends.
  • Finally, Facebook groups can be a great place to get feedback on your products or services. By soliciting input from group members, you can gain valuable insights into what people like (and don’t like) about your offerings.

An example of a niche Facebook group for businesses would be one that is focused on a specific hobby or interest. For example, there could be a group for knitters or a group for people who are interested in photography. Make sure to choose a topic that is relevant to your business, and that will interest your target audience.

So if you’re looking to increase your business’s visibility, stay up-to-date on industry news, and get feedback from potential customers, joining niche Facebook groups is a great way to do it!

2. Create a targeted ad campaign specifically for Facebook fans of your competition.

When creating an ad campaign for Facebook Fans of a business’s competition, it is important to first understand what makes that business’s fans unique. What are the interests of the fans? What are they passionate about?

Once you have a good understanding of what makes the competition’s fans unique, you can then begin to think about ways to target your ad campaign to reach those same fans. Perhaps you could create an ad that speaks to the interests of the competition’s fans or offers a discount for people who are already fans of the competition.

Whatever strategy you choose, make sure that it is relevant and interesting to the target audience. If you can create an ad that engages and inspires the competition’s fans, you’re much more likely to see success with your campaign.

3. Use Facebook’s targeting capabilities to laser focus your ads on people who are most likely to be interested in what you have to offer.

Facebook has a number of targeting capabilities for businesses that want to create ad campaigns for their specific target market.

  • One such capability is Custom Audiences, which allows businesses to create customer lists based on data such as email addresses, phone numbers, Facebook user IDs, or website visitor data. This data can be used to create Custom Audience lists that businesses can use to target ads directly to their ideal customers.

How To Create A Custom Audience:

To create a Custom Audience, businesses simply need to upload their customer data to Facebook. Facebook will then match this data with users on its platform and create a list of potential customers. Businesses can then use this list to target ads directly to their ideal customers.

  • Another excellent targeting capability offered by Facebook is Lookalike Audiences. This feature allows businesses to create new audiences similar to their existing Custom Audiences. This is a great way to reach new people who are likely to be interested in your product or service.

How To Create a Lookalike Audience:

To create a Lookalike Audience, businesses first need to create a Custom Audience. This can be done by uploading customer data to Facebook, or by using website visitor data or Facebook user IDs to create a list of target customers. Once a Custom Audience is created, businesses can use the “Create a Lookalike Audience” tool to create a new audience that is similar to their existing Custom Audience.

Both Custom Audiences and Lookalike Audiences are great ways to target ads directly to your ideal customers on Facebook. By using these targeting capabilities, businesses can create more effective ad campaigns that reach their specific target market.

4. Host a contest or giveaway on Facebook and promote it heavily.

There are many reasons why contests and giveaways are important to use on Facebook.

  • One reason is that they are a great way to increase engagement on your page. According to a study by Social Media Examiner, pages that run contests see an average of 63% more likes than those that don’t.
  • Another reason is that contests and giveaways are a great way to boost your reach and increase your page’s visibility. When people enter your contest or giveaway, they are typically required to like and share your page before they can enter. This means that your page is being seen by a whole lot more people, which can lead to more likes, comments, and shares.
  • Finally, contests and giveaways are a great way to build your email list. If you require people to enter their email addresses in order to participate, you’ll be able to quickly and easily grow your list of subscribers.

There are many types of giveaways and contests you can do on your business’s Facebook account to get more customers and followers. Here are some of the most popular Giveaways and Contests:

  • Free product or service giveaway: Many businesses choose to do a free product/service giveaway as to their main giveaway or contest. This is because it is a very easy way to get new customers and followers. All you have to do is give away a free product/service to one lucky winner. To make sure that everyone has an equal chance of winning, you can use a random number generator.
  • Photo contests: Photo contests are also very popular among businesses on Facebook. In a photo contest, businesses will ask their fans to submit a photo related to their business for a chance to win a prize. This is a great way to get some user-generated content for your business’s Facebook page.
  • Essay contests: Lastly, essay contests are also popular giveaways and contests on Facebook. In an essay contest, businesses will ask their fans to write an essay about why they like the business’s products or services. This is a great way to get some feedback from your customers about your business.

All of these giveaways and contests are great ways to get more exposure for your business on Facebook. You want to ensure you promote the giveaways and contests before, during, and after the giveaway and contest.

  • Before: Promote posts and stories on all social media platforms the business has with little hints that the business is preparing for a giveaway/contest for your Facebook account. You can as well create a post asking your customers and followers what they think will be the prize.
  • During: Post all on of your business’s social media platforms the giveaway/contest you have running on the business’s Facebook account is running. It is extremely important to have in the giveaway post the rules for those who enter your business’s giveaway, the closing date for entries, and how your followers/customers will know when you’ll announce the winner. We as well recommend promoting countdowns to stories on all social media platforms to remind followers/customers of your giveaway/contest.
  • After: Ensure you create a congratulations post for the winner and thank all those who’ve entered.

5. Run a “like this post if you want _____” contest.

Similar to #4, ask your customers what they’d like to see you sell or a type of service you could start offering. That is why running a “like this post if you want _____” contest will generate leads and sales.

By creating this kind of post, you’re showing your customers and followers you want to hear what they have to say and what they’d like to see your business selling.

It’s good for businesses to ask their customers what products or services they would like them to start selling. This is because it gives the customers a sense of ownership and involvement in the business. It also allows the businesses to get feedback from their customers about what they think would be a successful product or service.

6. Share customer testimonials and case studies on Facebook.

When you’re looking to buy a new product or looking for a particular service, you want to do your research on the reviews of a company because you will feel more comfortable knowing other peoples’ experiences. That is why sharing your customer’s reviews, and testimonials is another great way to win results for your business.

Facebook is a great place for businesses to post reviews and testimonials from their customers. This is because Facebook is a social media platform that is used by millions of people around the world. By posting reviews and testimonials from customers on Facebook, businesses can reach a wider audience and attract more customers. In addition, Facebook provides businesses with the ability to create custom pages, which can be used to showcase their products and services.

Here are some other reasons why posting case studies from your business’s customers help your business:

  1. It helps to show potential customers that you’re an authority in your field.
  2. It can help to generate leads and sales.
  3. It can help improve your search engine optimization (SEO).
  4. And lastly, it’s a great way to show off your happy customers!

7. Post pictures of your team or office and write captions about what they do/what the company is all about.

When you post your staff and office on your business’s Facebook page, it helps people to know who to contact when they have a question or need to get in touch with someone. It also makes your business look more professional and legitimate.

If you have a business Facebook page, make sure to post your staff and office information so that people can easily get in touch with someone. This will help you look more professional and legitimate, and it will make it easier for people to contact you when they need to.

It also makes customers feel like they’re part of a community and that they’re supporting a good cause. Finally, it can help attract new customers who are looking for businesses that have a strong sense of community.

Here are some ideas you can use when you promote your team or office on Facebook:

  • Create a post about different departments and what they do.
    Create an “about us” post, what makes your business so special compared to others.
    Create a post of yourself or your team preparing for an order or preparing to complete a type of service you offer.

8. Use Facebook’s Advertising API to create highly customized ads.

The Facebook Ads API is a powerful tool that can help you create highly customized ads. With the ability to use pre-existing targeting data, you can create and manage ads that are relevant to your audience. Additionally, the API gives you the ability to manage your account and create new ads. With these tools, you can maximize your ad campaigns and improve your return on investment.

With Facebook’s Advertising API, you have the ability to:

  • Target your ad to a specific audience
  • Choose the look and feel of your ad
  • Monitor your ad’s performance

Businesses can also use the API to track the performance of their ads. They can see how many people saw the ad, how many people clicked on it, and how many people converted.

If you’re looking to create highly customized ads that can be targeted to a specific audience, then Facebook’s Advertising API is the tool for you and you will start to win results.

9. Create a custom tab on your Facebook Page that houses lead capture forms or other valuable content.

Adding a custom tab to your Facebook page that houses lead capture forms or valuable content is a great way to boost your business’s online presence. By providing potential customers with easy access to information about your products or services, you can increase the likelihood of converting them into paying customers. Additionally, adding a lead capture form to your Facebook page allows you to collect contact information from people who are interested in your business but may not be ready to make a purchase.

How To Add A Custom tab:

  1. To add a custom tab to your Facebook page, you will need to create a new application. To do this, go to the Facebook Developers site and click on the “Create New App” button.
  2. Once you have created your new app, you will need to provide it with some basic information. This includes the name of your app, the category it falls into, and a brief description. You will also need to specify which Facebook page you would like to add your tab too.
  3. Once you have filled out this information, click on the “Create App” button. Facebook will take you to your app’s settings page, where you will need to click on the “Settings” tab.
  4. Under the “Page Tab Settings” heading, you will see a field called “Tab Name”. This is where you will enter the name of your custom tab. Simply type in the name of your tab and click on the “Save Changes” button.

Your custom tab should now be visible on your Facebook page. To add a lead capture form to your tab, you will need to use a third-party service such as Wufoo or Formstack. These services allow you to create custom forms and collect contact information from potential customers.

Matthew Goulart

|11 minutes read

Matthew Goulart is the founder of Ignite Digital, a Canadian digital marketing agency. Through Ignite Digital, Goulart works with Fortune 500 companies and advertising agencies from around the world and has helped launch profitable and highly successful digital marketing initiatives for his clients.