The Google October 2023 Core Update has finally concluded its rollout after nearly 14 days.
It began on October 5, 2023, at 11:54 AM ET and wrapped up on October 19, 2023, at 11:08 AM ET.
The rollout was complete as of October 19, 2023.
— Google Search Central (@googlesearchc) October 19, 2023
This update generated significant ranking volatility and garnered numerous complaints from SEOs regarding its impact.
The upheaval in search rankings occurred primarily between October 10 and October 11, and again over the past weekend.
The Impact of Google Algorithm Updates
Understanding the implications of Google algorithm updates is crucial for all website owners.
These updates can profoundly influence site performance in search results.
Any changes in rankings resulting from a core update, whether positive or negative, can greatly affect your organic traffic, conversions, and revenue streams.
Being aware of when Google rolls out these updates can be invaluable in determining the cause behind any shifts in your website’s performance; whether it be changes implemented by you or by Google.
Moving Forward: Best Practices to Maintain or Improve Your Rank
In the event that your site experiences a negative impact following a core update; it is important to note that there are no specific recovery actions to take, as a downward shift in rankings does not necessarily indicate any issues with your webpages.
Monitor your website’s performance closely in the coming weeks and adjust your content strategy as needed.
Stay informed with the latest Google algorithm updates and their implications to ensure your website remains optimized and adapts to any changes effectively.
Prioritize People-First Content
To ensure that you maintain or improve your rank on Google, it’s crucial to focus on creating reliable and value-driven content.
Following Google’s E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trustworthiness) ensures that your content meets the standards set by the search engine giant.
Conduct a Comprehensive Website Audit
Conducting a thorough website audit is an essential step in optimizing your website’s performance.
Identify any drops in performance and analyze which pages were most affected.
Take a closer look at these pages, evaluating them against Google’s self-assessment questions.
Additionally, it would be beneficial to acquire insights from unbiased sources to gain perspectives beyond your own.
Stay Updated with Google’s Guidelines
To stay competitive in the ever-changing world of SEO, it’s crucial to stay informed about Google’s announcements and guidelines.
By keeping up-to-date with best practices, you can adapt your content strategy accordingly, preparing yourself for future updates.
Maintain Composure During Core Updates
It’s important to remember that the true impact of a core update is often not immediate.
These updates can take up to two weeks to fully roll out, and any changes you may be experiencing could be temporary.
Stay calm and patient, allowing the update to finish before panicking or making rushed decisions.
Success in the Evolving World of SEO
By focusing on delivering quality content, adopting ethical SEO practices, and remaining adaptable, you can thrive in the ever-evolving landscape of search engine optimization.
Remember, staying informed, prioritizing user experience, and following best practices are key components of effective SEO in 2023 and beyond.