Just Bathrooms
Official Case Study
272%
increase in lead volume
74%
increase in conversion rates
57%
lower cost per lead
OVERVIEW
How a Bathroom Remodeling Company increased Visitors to their Store
The Problem
Just Bathrooms has an incredible inventory. But here’s the thing: it doesn’t matter how great your showroom looks if nobody knows it exists.
They were facing a common struggle. They needed new eyes on their brand and, more importantly, foot traffic through their doors. How do you take a local business and make it the go-to spot for renovations in New Jersey? You have to fix the digital experience first.
The Solution
To fix this, Ignite Digital took a two-pronged approach. We didn't just want to make things look pretty; we wanted to drive action.
1. A Website That Actually Sells
First, we tackled the website design. In the remodelling world, visuals are everything. A text-heavy site just won't cut it. We designed and developed a new site that acts like a digital extension of their physical store. We put a heavy focus on high-quality showroom photography and clear service descriptions. Now, when a potential client visits the site, they get a real feel for the quality of work before they even pick up the phone.
Performance Snapshot
| KPI / METRIC | GROWTH / RESULT | BUSINESS IMPACT CONTEXT |
|---|---|---|
| Total Lead Volume | +272% Increase | We nearly tripled the number of homeowners requesting quotes and consultations. |
| Website Conversion Rate | +74% Increase | Visitors aren't just looking at photos; they are actively booking showroom visits. |
| Cost Per Lead (CPL) | -57% Decrease | We drastically lowered the ad spend required to acquire each new renovation project. |
| Mobile Speed (Core Web Vitals) | 92/100 Score | Optimized image galleries load instantly, keeping impatient mobile users engaged. |
| Google Page 1 Positions | High-Intent Terms | Dominating local terms like "Bathroom remodeling NJ" and "Custom vanities." |
*Data Period: Performance Review (Year-over-Year comparison)
Industry Benchmarks vs. Just Bathrooms Performance
In the home improvement game, competition is fierce. Most contractors are fighting for scraps. We positioned Just Bathrooms to take the whole table. Here is the contrast:
-
Lead Generation:
Growing lead volume by double digits is considered a "win" in construction. We blew past that. Just Bathrooms saw a massive 272% surge in leads. We turned their website into their best salesperson.
-
Ad Spend Efficiency:
Renovation keywords are expensive. Some competitors pay $100+ just for a click. We optimized the funnel so well that we drove their Cost Per Lead down by 57%. More projects, less overhead.
-
Website Conversion:
The average home design website converts at a sluggish 2%. By using high-end visuals and clear calls-to-action, we boosted Just Bathrooms' conversion rate by 74%.
About Just Bathrooms
Just Bathrooms
Just Bathrooms takes the stress out of remodeling. With showrooms across New Jersey, they simplify the renovation experience into three easy steps: Measure, Design, and Install. Homeowners simply pick the style, and the brand’s factory-trained pros handle the heavy lifting. It’s a seamless path from concept to completion.
Their expansive inventory features top-tier fixtures and finishes, giving clients the freedom to customize every detail. This dedication to quality and ease has established them as a trusted leader in local home improvement.
Our Google Ads Strategy
Technical Strategy Executed
We didn't just slap a fresh coat of paint on the website. We tore it down to the studs and rebuilt their digital foundation to handle heavy traffic and convert it into contracts.
- Siloed Site Architecture: Google gets confused easily. To fix that, we organized the site like a well-built house. We created distinct "content silos" for Showers, Bathtubs, and Full Remodels. This tells search engines exactly what the site is about and helps pass authority from the homepage down to specific service pages.
- Hyper-Local Service Area Schema: Construction is a local game. You don't want leads from California if you're in New Jersey. We injected ServiceArea and GeneralContractor schema markup into the code. This explicitly tells Google the boundaries of their service map, preventing wasted clicks from outside their territory.
- Visual Portfolio Optimization (WebP): High-res photos sell renovations, but they also kill site speed. We implemented "Next-Gen" image formats (WebP) and set up lazy loading. The result? stunning 4K portfolio images that load instantly on a 4G mobile connection. No lag, no bounce.
- Conversion-Centric Trust Signals: Asking for a quote is a big commitment. We reduced the anxiety by placing "Licensed & Insured" badges, BBB accreditations, and live Google Review snippets right next to the submission forms. We literally placed the proof next to the "Ask" to grease the wheels.
- Anti-Click Fraud Protection: Competitors love clicking your ads to drain your budget. It’s dirty, but it happens. We set up IP exclusions and fraud monitoring software to ensure every dollar spent was on a real homeowner, not a bot or a rival contractor.
- Google Maps & LSA Synergy: We didn't just run ads; we got them the badge. We launched Local Services Ads (LSAs) to secure the "Google Guaranteed" green checkmark. This appears above standard ads and signals instant trust to homeowners wary of shady contractors.
- Form & Call Tracking (GA4): You can't fix what you don't measure. We set up granular event tracking in Google Analytics 4. We know exactly which page a user was on when they called, how far they scrolled before filling out a form, and which specific "Call to Action" button earned the click.
High-Impact Keyword Rankings
Ranking for "Bathroom" is too broad—you'll just get people looking for towels or cleaning tips. We went after the money keywords. These are the specific terms homeowners type when they have a budget and a timeline.
- Transactional (Ready to Build):
- "Bathroom remodeling contractors NJ"
- "Walk-in tub installation cost"
- "Custom bathroom vanity showroom near me"
- Why this works: These users aren't dreaming; they are budgeting. They have their credit card out. We made sure Just Bathrooms was the first name they saw.
- Style & Material Specific (The Visionaries):
- "Modern farmhouse bathroom design NJ"
- "Quartz vanity tops custom cut"
- "Frameless glass shower door installers"
- Why this works: Homeowners often search for a look before they search for a company. By ranking for specific styles, we capture them early in the design phase and position Just Bathrooms as the style experts.
- Problem-Solution (The Pain Points):
- "Small bathroom renovation ideas to maximize space"
- "Replace bathtub with walk-in shower for seniors"
- "Fix leaky shower pan professionals"
- Why this works: Trust is earned when you solve a problem. If a senior needs an accessible tub, and Just Bathrooms has the guide on it, the appointment is practically booked.
- Commercial & B2B (The Big Fish):
- "Commercial restroom renovation contractors"
- "ADA compliant bathroom upgrades NJ"
- Why this works: These contracts are huge. We targeted facility managers and business owners looking to upgrade their spaces, opening up a specialized revenue stream.
- Location-Specific (Hyper-Local):
- "Bathroom remodelers Morganville NJ"
- "Middletown bathroom renovation services"
- "Red Bank custom bath showroom"
- Why this works: Renovation is local. By owning the "City + Service" keywords, we blocked out national chains that can't offer personalized, local service.
2. Getting Found in NJ (Paid Ads)
A great website is useless without traffic, right? We launched a targeted Paid Ad Marketing campaign to get the ball rolling immediately. Instead of shouting into the void, we zeroed in on New Jersey homeowners who were actively looking for bathroom upgrades.
- Targeted Reach: We focused our ad spend strictly on the local market to avoid wasted clicks.
- High Intent: We went after users who were ready to buy, not just window shoppers.
The Results
Did it work? Absolutely. By pairing a visual-first website with aggressive local advertising, Just Bathrooms saw a serious uptick in performance. Lead volume went up, and brand awareness across New Jersey grew significantly. They aren't just waiting for walk-ins anymore; they are actively bringing new clients into the funnel every day.
INTERVIEW
Happy Customer
Feedback
Their speedy responses and sense of urgency with the site technical problems alleviated an enormous amount of stress from our team. We feel confident that no matter the question, they have an honest response on timelines & expectations.
Janine Lomangino
General Manager, Just Bathrooms
