UTM Builder
Create trackable campaign URLs with UTM parameters to measure the effectiveness of your marketing campaigns in Google Analytics.
Website URL
The full website URL you want to track
The full URL of your website including https://
Required Parameters
These fields are required for proper campaign tracking
The referrer (e.g., google, newsletter)
Marketing medium (e.g., cpc, email)
Product, promo code, or slogan
Identify paid search keywords
Differentiate ads or links to the same URL
Generated Campaign URL
Your trackable URL with UTM parameters
Fill in the fields above and click "Generate URL" to create your campaign URL
URL Breakdown
UTM Best Practices
Tips for effective campaign tracking
Use lowercase
UTM parameters are case-sensitive. Stick to lowercase for consistency.
Avoid spaces
Use underscores (_) or dashes (-) instead of spaces.
Be consistent
Use the same naming conventions across all campaigns.
Be specific
Use descriptive names that are easy to identify in reports.
How It Works
Enter URL
Add the website URL you want to track.
Add Parameters
Fill in source, medium, and campaign name.
Generate URL
Click generate to create your tracking URL.
Copy & Use
Copy the URL and use it in your campaigns.
