Life Time Value (LTV) Calculator
Calculate the total revenue you can expect from a single customer throughout their entire relationship with your business.
Customer Data
Enter your customer metrics to calculate LTV
$
How much a customer spends per transaction
Please enter a valid amount
per year
How often they purchase per year
Please enter a valid number
years
How many years they stick with you
Please enter a valid number
Results
Your calculated Customer Lifetime Value
Customer Lifetime Value (LTV)
Enter values above
$0.00
Total expected revenue per customer
Avg Order
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Frequency
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Lifespan
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LTV
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Annual Customer Value
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Revenue per customer per year
Total Transactions
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Orders over customer lifetime
$0
$10,000+
Calculate as you type
How It Works
1
Average Order Value
Enter how much a customer typically spends per purchase.
2
Purchase Frequency
Enter how many times a customer buys from you each year.
3
Customer Lifespan
Enter how many years a customer stays with your business.
4
Get LTV
See the total lifetime value of each customer.