37 Free Tools To Use To Make Your Website Stand Out In A Sea Of Competitors

44 free tools to use to make your website stand out in a sea of competitors

We all know that SEO is important for driving traffic to our website. But what if you don’t know where to start? Or you’re short on budget?
Don’t worry; we’ve got you covered. In this post, we’ll share 44 free tools that will help you find out what people are searching for online. With these tools, you’ll be able to optimize your website and content for the right keywords and get more eyes on your business. Let’s get started!

Get Ahead Of The Competitors

Using the right tools for SEO can help you get ahead of your competitors. By understanding what people are searching for, you can optimize your website and content for the right keywords. This will help you attract more visitors to your site and boost your business.

Below you will find 37 free tools we strongly recommend using when you want to improve your SEO and get ahead of your competitors.

1. Google AdWords Keyword Planner

37 free tools to use to make your website stand out in a sea of competitors

If you want to find out what people are searching for, this free tool is a must-have!

The Google AdWords Keyword Planner is a great tool for finding keywords for your AdWords campaigns. You can use the Keyword Planner to find keyword ideas, get traffic estimates, and see how competitive a keyword is. The Keyword Planner can help you research and evaluate keywords for your campaigns and give you insights into how those keywords can help you reach your advertising goals.

Overall, the Google AdWords Keyword Planner is a valuable tool for anyone looking to do keyword research. While it may not always be 100% accurate, it still provides a lot of useful data that can help you make informed decisions about your keyword strategy.

Overall, the Google AdWords Keyword Planner is a valuable tool for anyone looking to do keyword research. While it may not always be 100% accurate, it still provides a lot of useful data that can help you make informed decisions about your keyword strategy.

Source: Google Ads Keyword Planner

2. Google Trends

37 free tools to use to make your website stand out in a sea of competitors

Google Trends is another excellent tool for tracking popular search terms. You can see how interest in a particular keyword has changed over time and even compare two keywords to see which one is more popular.

Other ways to Use Google Trends

Google Trends can also be used to track the popularity of specific businesses or brands. This information can be valuable for competitive analysis or for simply keeping an eye on how well a particular business is doing.

Overall, though, Google Trends is a really useful tool and can be a great way to get an overview of search trends over time.

Source: Google Trends

3. ubersuggest

37 free tools to use to make your website stand out in a sea of competitors

If you’re looking for a great tool to help you find related keywords, Ubersuggest is the perfect solution. Just enter a keyword and it will generate a list of related terms that you can use to optimize your content. With its wealth of information, Ubersuggest makes it easy to target new audiences and track the performance of existing content.

You can also use Ubersuggest to research your competition. Simply enter a competitor’s URL and you’ll get a list of the keywords they’re targeting. This is a great way to see what’s working well for them and identify opportunities for your own site.

Source: ubersuggest

4. Google Autocomplete

37 free tools to use to make your website stand out in a sea of competitors

The Google Autocomplete tool offers a helpful glimpse into what people are searching for. Just start typing in a keyword and watch the suggestions appear.
There are a few ways to use autocomplete to your advantage.

  • Blog Ideas: The first way is to use the autocomplete feature to come up with ideas for blog articles. You can type in a keyword or phrase and see what pops up as suggestions.
  • Additional Ideas: Another way to use autocomplete is to use it to find ideas for products or services that you can offer. For example, if you sell flowers, you could type in “flower arrangements” and see what comes up.

5. Soovle

37 free tools to use to make your website stand out in a sea of competitors

Soovle is another great tool for finding keywords. It allows you to search for keywords using multiple search engines, including Google, Yahoo, and Bing.
It can help businesses find information about specific topics or keywords. Soovle makes it easy to compare data from different search engines.

Pros:

  • You can get results from a variety of websites.
  • You can get translations for foreign language words.

Cons:

  • Some of the websites that Soovle uses are not credible.
  • Soovle can be slow to load.

Source: Soovle

6. SERPStat

37 free tools to use to make your website stand out in a sea of competitors

SERPStat is a powerful SEO tool that offers data on competitor websites. You can use it to see what keywords they’re targeting, as well as their rank for those keywords.

SERPStat can help businesses find out which of their website’s pages are ranking highest. They can also track how their website’s ranking changes over time. This information can help businesses figure out what content is most effective and make changes accordingly.

It does this by providing data on the search volume of keywords, as well as their difficulty and other related metrics. This information can help businesses to choose the right keywords for their content, and to understand how difficult it will be to rank for them.

Source: SERPStat

7. KWFinder

37 free tools to use to make your website stand out in a sea of competitors

KWFinder is a great tool for finding long-tail keywords. Just enter a keyword and it will give you a list of related terms, along with their search volume and difficulty score.
It does this by providing data on the search volume of keywords, as well as their difficulty and other related metrics. This information can help businesses to choose the right keywords for their content, and to understand how difficult it will be to rank for them.

Source: KWFinder

8. Google Search Console

37 free tools to use to make your website stand out in a sea of competitors

If you’re not already using Google Search Console, now is the perfect time to start. This powerful tool provides valuable insights into your website’s search traffic, so you can make informed decisions about how to optimize your content. With data on which keywords are driving traffic to your site, you can adjust your content strategy to attract even more visitors. You can also use Google Search Console to see which pages are performing the best, so you can replicate that success across your entire website. Best of all, it’s free – so there’s no excuse not to try it out!

Source: Google Search Console

9. SEMrush

37 free tools to use to make your website stand out in a sea of competitors

SEMrush is another powerful SEO tool that offers data on competitor websites. You can use it to see what keywords they’re targeting, as well as their rank for those keywords.

Why do we love SEMrush?

SEMrush also allows businesses to see the backlinks that are pointing to their website, and the anchor text that is being used for those backlinks. This information can help businesses to improve their website ranking on search engines.

Source: SEMrush

10. Keywordtool.io

37 free tools to use to make your website stand out in a sea of competitors

Keywordtool.io is a great tool for finding long-tail keywords. Just enter a keyword and it will give you a list of related terms, along with their search volume and difficulty score.

Pro:

  • It is a great tool for finding keywords to target in your SEO campaigns.

Con:

  • The results can be a little overwhelming, with a lot of data to sift through.

Source: Keywordtool.io

11. Moz Keyword Explorer

37 free tools to use to make your website stand out in a sea of competitors

Moz Keyword Explorer is another excellent tool for finding keywords. It allows you to see the difficulty score for each keyword, as well as estimated search volume.
As a business owner, you can use MOZ to help with your online marketing efforts. MOZ provides a suite of tools that can help you improve your website’s search engine ranking, track your website’s analytics, and more.

Source: Moz Keyword Explorer

12. Wordtracker

Wordtracker Logo

Wordtracker is the best tool for finding long-tail keywords that have high search volume and low competition. With just a few clicks, you can get a list of related terms and their difficulty score, so you can easily find the right keywords to target.

Wordtracker is an essential tool for any serious keyword researcher. It’s fast, easy to use, and provides accurate data that can be used to make informed decisions about which keywords to target. If you’re not already using Wordtracker, you’re missing out on a valuable resource.

Source: Wordtracker

13. Amazon Suggestions

amazon logo

If you’re selling products on Amazon, the Amazon Suggestions tool can help find keywords. Just start typing in a keyword and it will generate a list of related terms.

Amazon suggestions can help businesses is by providing them with a way to track their progress. By tracking how many products are being sold, businesses can see which keywords and products are working well and adjust their SEO accordingly.

Source: Amazon Suggestions

14. Shopify Merchant Research Tool

Spyfu Logo

The Shopify Merchant Research Tool is a free tool that offers data on competitor websites. You can use it to see what keywords they’re targeting, as well as their rank for those keywords.

The tool provides information about other businesses that are using Shopify, including the products they’re selling, traffic data, and contact information.

Source: Shopify Merchant Research

15. SpyFu

37 free tools to use to make your website stand out in a sea of competitors

SpyFu is also great for tracking your own website’s SEO progress. You can see how you’re ranking for different keywords, how your website traffic is changing over time, and where your visitors are coming from. This information will help you to identify which SEO tactics are working well for you and which ones need improvement.

So if you’re looking for an edge on your competition, or just want to track your own website’s SEO progress, SpyFu is the tool for you!

Source: SpyFu

16. Ahrefs

37 free tools to use to make your website stand out in a sea of competitors

ahrefs is the perfect tool for competitive analysis and keyword research. With Ahrefs, you can see what keywords your competitors are targeting and how well they’re doing for those keywords. This information gives you the ability to overtake them in the SERPs!

In addition to competitor analysis and keyword research, Ahrefs also offers tools for link building and backlink analysis. With these tools, you can find opportunities to build links to your site and improve your search engine ranking.

If you’re looking to dominate your competition, then you need Ahrefs! This comprehensive SEO tool offers data on competitor websites, so you can see what keywords they’re targeting and how well they’re doing for those keywords.

Source: Ahrefs

17. BuzzSumo

37 free tools to use to make your website stand out in a sea of competitors

When you need to know what’s hot on the web, BuzzSumo is your go-to tool. Just enter a keyword and see the most popular content on that topic. Whether you’re looking for inspiration for your next blog post or want to know what’s trending, BuzzSumo has you covered.

BuzzSumo is also great for competitor research. See what content is getting the most shares and clicks and use that information to create content that’s even better. You can also use BuzzSumo to find influencers in your industry and connect with them to promote your content.

If you’re looking for a tool that can help you boost your online presence, BuzzSumo is a great choice. Try it out today!

Source: BuzzSumo

18. Twinword Ideas

37 free tools to use to make your website stand out in a sea of competitors

Twinword Ideas is another great tool for finding long-tail keywords. Just enter a keyword and it will give you a list of related terms, along with their search volume and difficulty score.

TwinWord Ideas is the perfect tool for anyone looking to create a successful ad campaign. With its help, you can come up with catchy slogans and phrases that will convince customers to buy your product. TwinWord Ideas makes it easy to find rhymes and wordplays, so you can come up with ads that are both memorable and persuasive.

Source: Twinword Ideas

19. Facebook Insights

37 free tools to use to make your website stand out in a sea of competitors

Facebook Insights is a great way to improve your SEO. By tracking the engagement of your posts, you can see which types of content are resonating with your audience and adjust your strategy accordingly. You can also use Insights to see which keywords people are using to find your page and target those keywords in your content.

Source: Facebook Insights

20. Twitter Analytics

37 free tools to use to make your website stand out in a sea of competitors

Twitter analytics can help with SEO in a few ways.

First, it can help you measure the impact of your tweets on search engine rankings.

Second, it can help you identify the most popular content on your site, which can then be used to improve your SEO strategy.

Finally, it can help you determine which hashtags are most popular for your brand, which can be used to improve your social media marketing strategy.

Source: Twitter Analytics

21. SEOBook Keyword Tool

37 free tools to use to make your website stand out in a sea of competitors

Looking to up your SEO game? Then you need the SEOBook Keyword Tool. With this free tool, you can enter any keyword and get back a list of related keywords. This is perfect for finding long-tail keywords that you might not have thought of otherwise. So don’t wait, get the SEOBook Keyword Tool today and take your SEO to the next level!

 

Source: SEOBook Keyword Tool

22. WordStream Free Keyword Tool

37 free tools to use to make your website stand out in a sea of competitors

Looking for a great way to find long-tail keywords? Look no further than the WordStream Free Keyword Tool! Just enter a keyword and it will give you a list of related terms, along with their estimated search volume. So whether you’re looking to optimize your website for better search engine ranking or just want to connect with your customers more effectively, the WordStream Free Keyword Tool is a must-have tool for any serious marketer.

Source: WordsStream Free Keyword Tool

23. Instagram Insights

37 free tools to use to make your website stand out in a sea of competitors

 

Instagram insights can help with SEO in a few ways.

  • The first way is that it can help you figure out what content is resonating with your audience the most.
  • The second way that Instagram insights can help with SEO is by giving you an idea of what keywords your audience is using to find your content.
  • The third way that Instagram insights can help with SEO is by giving you an idea of what kind of content your audience wants to see more of.

If you’re not using those keywords in your posts, you’re missing out on potential traffic. Instagram Insights is a powerful tool that can help you improve your SEO.

Source: Instagram Insights

24. MozCast

37 free tools to use to make your website stand out in a sea of competitors

MozCast is the perfect tool for SEO professionals who want to stay up-to-date on Google’s algorithm changes. It provides an easy-to-use interface that shows how recent changes have affected search results. Whether you’re a business owner trying to keep tabs on your website’s ranking, or an SEO expert looking to futureproof your strategy, MozCast is an essential tool.

MozCast also offers a variety of other features, including:

  • A daily weather report that shows how hot (or cold) the algorithm is
  • A list of recent Google updates and their impact on search results
  • A blog with insights and advice from the Moz team on all things SEO

If you’re looking for an easy way to keep up with Google’s ever-changing algorithm, MozCast is the tool for you. Check it out today!

Source: MozCast

25. Pinterest Analytics

37 free tools to use to make your website stand out in a sea of competitors

Pinterest Analytics is a great tool for understanding how your Pinterest content is performing, and for tracking your website’s SEO progress. By understanding what pins are being repinned the most, you can create more of that content and improve your SEO standings. Additionally, Pinterest Analytics can help you track which websites are pinning your content, so you can assess their value as potential backlinks.

Source: Pinterest Analytics

26. Bing Webmaster Tools

37 free tools to use to make your website stand out in a sea of competitors

Are you looking to improve your website’s visibility in the search results? Bing Webmaster Tools can help! This free tool offers a variety of features that allow you to see how your website is performing, find and fix errors, and submit your sitemap. With Bing Webmaster Tools, you can optimize your website for better performance in the search results. Give it a try today!

Source: Bing Webmaster

27. Yandex Webmaster Tools

37 free tools to use to make your website stand out in a sea of competitors

Yandex Webmaster Tools is a free tool offered by Yandex that allows you to see how your website is performing in the search results. You can use it to find and fix errors on your website, as well as submit your sitemap.

Source: Yandex Webmaster

28. Alexa Rank Checker

37 free tools to use to make your website stand out in a sea of competitors

The Alexa Rank Checker is a great tool for tracking your website’s traffic. Just enter your website’s URL and will show you it’s ranking on Alexa.

Source: Alexa Rank Checker

29. Quantcast Rank Checker

37 free tools to use to make your website stand out in a sea of competitors

Are you curious about how much traffic your website gets? Wonder no more with the Quantcast Rank Checker. Just enter your URL and get an instant report on your site’s traffic ranking. Stay on top of your game and track your progress with this valuable tool.

Source: Quantcast

30. SEMrush Traffic Analytics

37 free tools to use to make your website stand out in a sea of competitors

SEMrush Traffic Analytics is the perfect tool for keeping track of your website’s traffic. It offers data on how much traffic your website is receiving, as well as where that traffic is coming from. With SEMrush, you can identify which sources are providing the most traffic and optimize your marketing strategy accordingly.

In addition to providing detailed traffic data, SEMrush Traffic Analytics also offers insights into your website’s conversion rate. This information can be used to improve your website’s design and layout, ensuring that visitors are more likely to convert into customers or leads.

If you’re looking for a comprehensive tool to help you track and improve your website’s traffic, look no further than SEMrush Traffic Analytics. It offers everything you need to ensure that your website is getting the most out of its marketing efforts.

Source: SEMrush Traffic Analytics

31. Google PageSpeed Insights

37 free tools to use to make your website stand out in a sea of competitors

Google PageSpeed Insights is a powerful tool that can help you improve your website’s speed and performance. With just a few clicks, you can see where your site needs improvement and get tips on how to make those changes. Whether you’re a web developer or site owner, Google PageSpeed Insights can help you create a faster, smoother online experience for your users.

When you analyze a page with PageSpeed Insights, you’ll see two scores: one for mobile devices and one for desktop computers. Each score is based on a number of factors, including how fast your page loads, how much resources it uses, and how well it follows best practices for web performance.

To get started, just enter a URL into the PageSpeed Insights tool and click “Analyze.” Within seconds, you’ll see your pages mobile and desktop scores, as well as specific suggestions on how to improve its speed and performance.

Some of the most common recommendations include:

  • Minimize HTTP requests: One of the simplest ways to improve your page’s performance is to reduce the number of HTTP

Source: Google PageSpeed 

32. YSlow

37 free tools to use to make your website stand out in a sea of competitors

YSlow is a tool created by Yahoo that measures your website’s speed and offers suggestions for how to improve it.

Source: YSlow

33. GTmetrix

37 free tools to use to make your website stand out in a sea of competitors

Your website’s speed is important for a variety of reasons. First, it affects your search engine ranking. Second, it impacts the user experience. And third, it can affect your bottom line. That’s where GTmetrix comes in. We’re a tool that measures your website’s speed and provides suggestions on how to improve it. We also provide data on page load time, page size, and the number of requests. So if you’re looking to make your website faster and improve your search engine ranking, GTmetrix is the perfect tool for you.

Source: GTmetrix

34. WebPageTest

37 free tools to use to make your website stand out in a sea of competitors

WebPageTest is the perfect tool for anyone who wants to see how their website loads from different locations around the world. You can test the speed of your entire site or just specific pages, so you can fine-tune your performance and ensure that visitors from all over have a great experience on your site.

Source: WebPageTest

35. Google Analytics / GA4

37 free tools to use to make your website stand out in a sea of competitors

Google Analytics 4 is the newest and most advanced version of Google’s website traffic tracking tool. GA4 offers enhanced data tracking capabilities, including information on where your traffic is coming from, what pages are being visited, and how long people are staying on your website. With its user-friendly interface and robust reporting tools, GA4 is the perfect solution for businesses of all sizes who want to track their website’s performance.

GA4 also provides insights into customer behavior, such as what products or services they’re interested in, what pages they’re spending the most time on, and what actions they’re taking on your site. This information can be used to improve your website’s design and user experience, as well as to create targeted marketing campaigns that resonate with your customers.

If you’re looking for a powerful, user-friendly website traffic tracking tool, GA4 is the answer. Download it today and see how your business can benefit from its enhanced data tracking capabilities.

Source: GA4

36. Crazy Egg

37 free tools to use to make your website stand out in a sea of competitors

Crazy Egg is the perfect tool for understanding your website’s user experience. It provides valuable data on clicks, scrolls, and time spent on each page, so you can see where people are struggling and make changes to improve the overall experience.

Best of all, Crazy Egg is easy to use – you can get started in minutes! Simply create a Crazy Egg account, add the code to your website, and start viewing your data. You’ll be able to see how people are using your website and make changes that improve their experience.

Source: Crazy Egg 

37. Hotjar

37 free tools to use to make your website stand out in a sea of competitors

Hotjar is a tool that allows you to see how people are interacting with your website. It provides data on clicks, scrolls, and how much time people are spending on each page. It also offers heat maps and video recordings of people using your website.

The tools listed above are just a few of the many free tools that are available to help you track and improve your website’s traffic. Use them wisely and you will be able to stand out from the competition.

As you can see, there are a lot of great free tools out there to help you improve your SEO. If you want to stay ahead of your competitors, it’s important to use as many of these tools as possible. Sign up for our newsletter and we’ll keep you updated on the latest news and tips in the world of SEO. And don’t forget to try out some of the tools we’ve mentioned in this post!

Source: HotJar

About the Author

Matthew Goulart

Matthew Goulart is the founder of Ignite Digital, a Canadian digital marketing agency. Through Ignite Digital, Goulart works with Fortune 500 companies and advertising agencies from around the world and has helped launch profitable and highly successful digital marketing initiatives for his clients.