Florida Private Aviation Broker
Official Case Study
187%
Charter Increases
292%
Organic Traffic Surge
115%
Empty Leg Inquiries Increase
OVERVIEW
Global Private Jet Expansion
The Problem
We built a "Route-Based" Organic Engine.
We shifted the strategy from generic keywords to specific flight paths. We launched a programmatic SEO campaign targeting high-volume "City Pairs" (e.g., Miami to Teterboro, Naples to Aspen).
We combined this with Fleet-Specific content silos, positioning the brokerage as the authority on specific airframes (like the Gulfstream G650 or Challenger 300), catching users exactly when they were selecting their aircraft.
The Solution
We built a "Route-Based" Organic Engine.
We shifted the strategy from generic keywords to specific flight paths. We launched a programmatic SEO campaign targeting high-volume "City Pairs" (e.g., Miami to Teterboro, Naples to Aspen).
We combined this with Fleet-Specific content silos, positioning the brokerage as the authority on specific airframes (like the Gulfstream G650 or Challenger 300), catching users exactly when they were selecting their aircraft.
Performance Snapshot
| KPI / METRIC | GROWTH / RESULT | BUSINESS IMPACT CONTEXT |
|---|---|---|
| Organic Charter Quotes | +187% Increase | Nearly tripled the volume of flight requests coming from non-paid search traffic. |
| Cost Per Lead (CPL) | -38% Decrease | Reduced reliance on expensive "broad match" Google Ads by capturing traffic via specific route pages. |
| Organic Traffic Users | +292% Surge | Ranking nationally for high-value route keywords like "Private Jet Miami to NYC." |
| Empty Leg Inquiries | +115% Growth | Successfully moved "deadhead" inventory by optimizing for last-minute one-way flight searches. |
| Avg. Contract Value | +$4,500 Increase | Shifted lead quality from "Turboprop" budgets to "Heavy Jet" budgets through better keyword targeting. |
*Data Period: 12-Month Performance Review (Year-over-Year)
Industry Benchmarks vs. Client Performance
The private aviation industry is exclusive, and so is the search data. While most brokers fight for scraps on paid ads, our client built a runway of their own. Here is the contrast:
-
Ad Spend Efficiency:
The average Cost Per Click (CPC) for "Jet Charter" is astronomical, often hitting $90-$100. By dominating organic search for specific city-pairs, we reduced the client's overall Cost Per Lead by 38%.
-
Lead Quality (Tire Kickers):
Brokers usually close only 1-2% of web leads because most are aspirational browsers. By targeting "Heavy Jet" keywords and specific airframes, we increased the average contract value by $4,500 per booking.
-
Route Dominance:
Most broker sites only rank for their home city. We expanded the client's digital footprint to cover 50+ top routes (e.g., NY to FL, LA to Vegas), driving a 292% surge in national traffic.
About Florida Private Aviation Broker
Based in South Florida, this boutique private jet brokerage has access to a floating fleet of over 4,000 aircraft worldwide. Unlike fractional ownership programs, they specialize in on-demand charter solutions, offering High-Net-Worth (HNW) individuals access to everything from Light Jets for regional hops to Heavy Jets for transoceanic flights. They pride themselves on safety, strictly utilizing ARGUS Gold and Wyvern Wingman-rated operators.
Technical Strategy Executed
Selling a $50,000 flight requires a different level of trust than selling a pair of shoes. We built a site architecture that screams "Safety" and "Logistics."
- Programmatic Route SEO: People don't just search for "Jets." They search for routes. We built a scalable architecture of "City Pair" landing pages (e.g., Miami (OPF) to Teterboro (TEB)). We injected flight time data, nautical mile distances, and recommended aircraft for each specific route, satisfying user intent instantly.
- Fleet Entity Schema: We treated aircraft like entities. We built detailed pages for specific models (e.g., Citation X, Gulfstream GIV) and used Vehicle and Product schema markup. This helps the client rank when a user searches for a specific jet model's range, luggage capacity, or charter price.
- Safety Trust Signals (Part 135): The industry is plagued by "Ghost Flights" and illegal charters. We emphasized the client's adherence to FAA Part 135 regulations. We displayed dynamic badges for ARGUS Gold and Wyvern Wingman safety ratings on every booking page, increasing conversion rates by proving operational legitimacy.
- Empty Leg API Integration: "Empty Legs" (repositioning flights) are huge revenue drivers. We integrated their scheduling API to create dynamic pages that auto-updated with available one-way deals. This turned a logistical waste product into a 115% growth revenue stream.
- Airport Code Optimization: High-flyers use airport codes. We optimized content not just for "Miami" but for "OPF" (Opa-Locka) and "VNY" (Van Nuys). Ranking for these specific ICAO/IATA codes put the client in front of experienced flyers, not first-timers.
High-Impact Keyword Rankings
Ranking for "Private Jet" is vanity. We went after the "Logistics" keywords that signal a user has a flight plan in mind.
- Route-Specific (The Commuters):
- "Private jet charter Miami to NYC cost"
- "Van Nuys to Aspen heavy jet"
- "Teterboro to West Palm Beach flights"
- Why this works: These users have a destination. They are ready to book. We captured the traffic for the most popular "Snowbird" routes.
- Aircraft-Specific (The Connoisseurs):
- "Gulfstream G650 charter rates"
- "Challenger 350 range and specs"
- "Light jet vs midsize jet for 6 passengers"
- Why this works: These clients know what they want. By providing the specs and the pricing, we positioned the broker as the technical expert.
- Niche & Lifestyle (The Problem Solvers):
- "Pet friendly private jet charter Florida"
- "Medical air ambulance broker"
- "Last minute charter flights to Bahamas"
- Why this works: Commercial airlines fail here. By ranking for "Pets" and "Medical," we solved high-stress problems that price-insensitive clients needed to fix immediately.
