In order to retain online viewers, increase new client appointments & sell online merchandise, Mississauga Foot Clinic needed a strong online presence surrounding general foot care topics & The Toe Bro brand name.

Mississauga Foot Clinic & Ignite Digital initiated a full-service plan including SEO & PPC through Google Ads. After extensive planning & research, Ignite Digital increased the number of new visitors to the website & total client appointments by a large amount.

With the large amount of traffic, it was important to have our Digital Strategists continue to optimize keyword growth & ad campaign success while locating new keywords & ad designs to help dominate the foot-care industry in the Greater Toronto Area.

Search Campaigns for Prospecting

• Brand Campaign: Targeting foot specialist, chiropodist & brand name keywords. SEO strategy tied into keyword strength for organic traffic. Machine Learning Budget & Bidding technology.
• Product Campaign: Targeting special foot clinic product keywords. Identifying known services for clients. Machine Learning Budget & Bidding technology.

Display Campaigns for Remarketing

• Image Campaigns: Click-Friendly designs targeted for individuals who've previously taken actions on the website or social media.
• Actions: Visited Website, Booked Consultation, Purchased Items, Engaged on Social Media, Visited Youtube Channel.