Texas HVAC Services
Official Case Study
203%
Service Call Increases
325%
Local Organic Traffic Increase
155%
System Install Quotes Increase
OVERVIEW
Family Run Texas HVAC Company Looking Coast-to-Coast
The Problem
In Texas, if you aren't on Page 1, you don't exist. The client was invisible during the peak summer rush.
They were relying on word-of-mouth and expensive, low-quality leads from aggregator sites. Their Cost Per Lead (CPL) during July and August was spiraling out of control, and their website ranked poorly for "Emergency AC Repair"—the most critical keyword in their market.
They needed to stop bleeding budget and start dominating their local service area.
The Solution
We built a "Local Domination" infrastructure.
We didn't just optimize for "AC Repair." We launched a hyper-local SEO campaign targeting specific neighbourhoods and suburbs. We synchronized their Google Business Profile with Local Services Ads (LSA) to get the "Google Screened" green checkmark.
We also created seasonal content silos, allowing them to rank for "AC Tune-Up" in spring and "Furnace Repair" in winter, flattening their revenue curve year-round.
Performance Snapshot
| KPI / METRIC | GROWTH / RESULT | BUSINESS IMPACT CONTEXT |
|---|---|---|
| Emergency Service Calls | +203% Increase | Tripled the volume of high-urgency calls for AC breakdowns during peak summer months. |
| Cost Per Lead (CPL) | -44% Decrease | Lowered customer acquisition costs by capturing leads organically instead of paying for every click. |
| Local Organic Traffic | +325% Surge | Ranking #1 in the Local Map Pack for 12+ surrounding suburbs, not just the main city center. |
| System Install Quotes | +155% Growth | Captured high-ticket installation jobs by ranking for "New AC Cost" and "SEER Rating" keywords. |
| Google Review Volume | +88 New Reviews | Implemented automated SMS review requests, boosting social proof and local ranking authority. |
*Data Period: 12-Month Performance Review (Year-over-Year)
Industry Benchmarks vs. Client Performance
The HVAC market in Texas is cutthroat. Competitors with deep pockets dominate the airwaves. While most local pros struggle to break even on leads, our client built a profit machine. Here is the contrast:
-
Lead Efficiency (CPL):
Buying HVAC leads in summer can cost $65-$125 per lead. By ranking organically for "Emergency Repair," we drove the client's blended Cost Per Lead down to $38, freeing up budget for hiring.
-
Off-Season Revenue:
Most HVAC companies starve in the shoulder seasons (Spring/Fall). By pushing "Preventative Maintenance" and "Air Quality" content, we kept their schedule 85% full during traditionally slow months.
-
Local Visibility:
Usually, a service business only ranks within a 5-mile radius. Through our "Service Area" page strategy, we expanded their digital footprint to 15+ miles, capturing wealthy suburbs they previously couldn't reach.
About Texas HVAC Services Company
Based in the sweltering heat of Central Texas, this family-owned HVAC company has been keeping homes cool for over 20 years. They provide 24/7 emergency AC repair, furnace maintenance, and full system installations. Unlike the "big box" competitors, they pride themselves on honest pricing and NATE-certified technicians who fix the problem right the first time.
Technical Strategy Executed
We didn't just build a pretty website; we built a lead-generating engine. We focused on Speed, Local Schema, and Trust.
- Hyper-Local Service Pages: Texas is huge. People search for "HVAC [Suburb Name]," not just "HVAC [City]." We built dedicated landing pages for every major suburb in their service area (e.g., AC Repair Round Rock, HVAC West Lake Hills). This allowed us to rank #1 for specific community searches that competitors ignored.
- HVAC Schema Markup: We implemented HVACBusiness and EmergencyService schema markup. This code tells Google exactly what services are offered (AC Repair, Furnace Install) and the service area boundaries. It also highlights the "24/7" availability directly in search results, which is a major click driver for emergency calls.
- Google Guarantee & LSA: Trust is everything. We helped the client navigate the verification process to get the Google Screened badge. We then synchronized their LSA ads with their Google Business Profile reviews, creating a "Trust Loop" where their high star rating lowered their ad costs.
- Seasonal Content Swapping: We built a dynamic homepage strategy. In April, the site automatically highlights "AC Tune-Ups" and "Cooling." In October, it shifts to "Furnace Safety" and "Heating." This keeps the content 100% relevant to what users are searching for right now.
- Mobile-First "Panic" UX: When your AC dies in 100-degree heat, you are panicking. You are on your phone. We designed a "Sticky Call Button" for mobile that follows the user down the page. One tap to call. No forms to hunt for. This simple UX change spiked conversion rates immediately.
High-Impact Keyword Rankings
Ranking for "AC Repair" is great, but we wanted the highest value customers. We targeted "Emergency" intent and "High-Ticket" installations.
- Emergency Intent (The "Fix It Now" Crowd):
- "24 hour AC repair near me"
- "Emergency HVAC service [City]"
- "Fix frozen AC unit fast"
- Why this works: These users are hot and desperate. They don't price shop. They call the first number they see. We made sure that number was our client's.
- High-Ticket Install (The Big Revenue):
- "New AC unit cost installed"
- "Trane vs Carrier SEER ratings"
- "Ductless mini split installation"
- Why this works: System replacements are $5k-$15k jobs. By writing detailed guides on pricing and SEER ratings, we captured homeowners in the research phase and converted them into high-value installation leads.
- Maintenance & Niche (The Retention Play):
- "AC tune up special offer"
- "Air duct cleaning services"
- "Smart thermostat installation"
- Why this works: These lower-ticket services are the gateway to long-term relationships. A $99 tune-up today becomes a $10,000 system replacement five years from now.
