Yorkville Plastic Surgery
Official Case Study
265%
Surgical Consultation Increase
340%
Organic Traffic Growth
80%
Conversion Rate Increase
OVERVIEW
Full Digital Facelift: Reduced Cost Per Lead & Page 1 Results
The Problem
World-class surgeons, invisible digital footprint. Despite having one of the best reputations in Toronto, the clinic was bleeding budget on paid ads.
The Cost Per Click (CPC) for keywords like "Tummy Tuck Toronto" was skyrocketing past $80 per click. Their organic traffic was flat, and their website was visually stunning. Wasn't converting visitors into consultations.
They were getting "browsers," not "patients."
They needed to lower their acquisition costs and capture high-intent leads organically.
The Solution
We performed a full "Digital Facelift."
We recognized that in plastic surgery, trust is the currency. We built an SEO strategy rooted in E-E-A-T (Experience, Expertise, Authoritativeness, Trust).
We restructured their site into distinct medical silos, optimized their "Before & After" galleries for search intent, and implemented medical-grade schema markup to prove to Google that these Yorkville surgeons were the top authorities in Canada.
Performance Snapshot
| KPI / METRIC | GROWTH / RESULT | BUSINESS IMPACT CONTEXT |
|---|---|---|
| Surgical Consultations | +265% Increase | Tripled the number of qualified patients booking in-person consultations for high-ticket surgeries. |
| Organic Traffic Growth | +340% Surge | Dominating search results for competitive terms like "Rhinoplasty Toronto" and "Mommy Makeover." |
| Cost Per Lead (CPL) | -48% Decrease | Drastically reduced reliance on expensive Google Ads by capturing leads through free organic search. |
| Website Conversion Rate | +80% Lift | Optimized "Before & After" galleries and consultation forms to turn passive browsers into active patients. |
| Page 1 Rankings | Top 3 Positions | Secured the #1, #2, or #3 spot for over 150 procedure-specific keywords in the GTA. |
*Data Period: 12-Month Performance Review (Year-over-Year)
Industry Benchmarks vs. Client Performance
Plastic surgery is arguably the most competitive SEO market in Toronto. Most clinics burn thousands on ads just to stay afloat. We helped our client stop renting their traffic and start owning it. Here is the contrast:
-
Consultation Volume:
A typical successful clinic might see a 10-15% yearly growth in bookings. We shattered that ceiling. By targeting high-intent "Transactional" keywords, we drove a massive 265% increase in surgical consultations.
-
Cost Efficiency (CPA):
In the aesthetic market, acquiring a new patient through ads can cost upwards of $300. We focused on organic search dominance, driving the overall Cost Per Lead down by 48%. That’s pure profit added to the bottom line.
-
Gallery Engagement:
Patients buy with their eyes. The industry average time-on-site is about 90 seconds. We optimized the "Before & After" gallery speed and layout, boosting engagement time to over 4 minutes. Longer visits mean higher trust.
About Toronto Yorkville Plastic Surgery
Located in the upscale Yorkville district of Toronto, this premier medical aesthetic facility is led by Board-Certified Plastic Surgeons. For over 15 years, they have specialized in high-end surgical procedures like Rhinoplasty and Breast Augmentation, alongside non-surgical injectables. They offer patients a blend of surgical precision and artistic finesse right in the heart of the GTA.
Technical Strategy Executed
We didn't just write blog posts. We built a medical authority fortress. Google treats health websites (YMYL) with extreme scrutiny, so we had to be perfect.
- Medical-Grade Schema Markup: Google needs to verify credentials. We implemented specific MedicalClinic, Physician, and MedicalSpecialty schema markup. This code explicitly tells search engines, "This is a Board-Certified Surgeon," which protects the site from core algorithm updates that punish low-quality health sites.
- "Before & After" Gallery SEO: Images are the biggest sales tool, but they are invisible to Google without text. We optimized over 500 patient photos with descriptive Alt Text, file naming conventions (e.g., rhinoplasty-recovery-week-1-toronto.jpg), and implemented "Next-Gen" WebP formatting to ensure these high-res images loaded instantly on mobile.
- Procedure-Specific Content Silos: We organized the site into strict categories. All "Breast" content lives under one hub; all "Face" content under another. This structure helps spread "Link Juice" effectively. If the main Rhinoplasty page ranks well, it pulls up the Revision Rhinoplasty and Septoplasty pages with it.
- E-E-A-T Content Audit: We overhauled the surgeon bios. We added links to their published medical journals, hospital affiliations, and speaking engagements. By proving Expertise and Authority, we signaled to Google that this site is a trusted resource for medical information.
- Local SEO (The "Yorkville" Factor): Toronto is big. We targeted hyper-local terms. We optimized their Google Business Profile for "Plastic Surgeon Yorkville" and "Cosmetic Clinic downtown Toronto," capturing the high-net-worth clientele in their immediate vicinity.
High-Impact Keyword Rankings
Ranking for "Plastic Surgery" is a vanity metric. It’s too broad. We went after the keywords that generate revenue.
- Transactional (The "Ready to Book" Crowd):
- "Rhinoplasty cost Toronto"
- "Best breast augmentation surgeon Toronto"
- "Mommy makeover financing Toronto"
- Why this works: These users have done their research. They are looking for pricing and a doctor. We made sure our client was the first name they saw.
- Problem-Solution (The Pain Points):
- "Fix deviated septum and cosmetic nose"
- "Remove excess skin after weight loss"
- "Treat under eye bags permanently"
- Why this works: Patients often search for the solution before they know the procedure. By ranking for the problem, we introduced the clinic as the expert solver.
- Niche & High-Ticket (The Specialists):
- "Deep plane facelift Toronto"
- "Revision rhinoplasty specialist"
- "Gynecomastia surgery for men"
- Why this works: These are specialized, high-margin procedures. Generalists don't rank for these. By owning these niches, we brought in the most profitable cases.
