When a business is running a PPC campaign, it is important to turn visitors into...
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Getting tweets retweeted is important for businesses that want to increase their audience. However, companies...
Despite several new online marketing tools becoming popular, the effectiveness of email marketing, especially when...
Google Analytics goes way beyond simple analytical tools that are used for measuring a site’s performance. A number of enterprise-class tools are added to GA that makes it one of...
Twitter is nothing without its hashtags. Though its closest competitor, i.e. Facebook, has embraced them,...
If you are running a PPC (Pay Per Click) campaign for your business, it is...
The Olympics are here and we have been glued to CBC watching the Olympics. We can't get...
Using Google Analytics at a basic level to find information about visitors, traffic sources, site...
Lead generation is a key purpose of social media marketing for businesses. If a social...
There are still many companies out there today that have not taken that next step...
There are a very few companies that get social media communications right. Those which fail...
Social media platforms are a crazy place for businesses. In their enthusiasm to remain the...
I would like to take this opportunity to personally thank many of the companies and marketers who participated in the 2014 Canadian Marketers Outlook. Over 100 Canadian marketers participated in...
For marketers responsible for tracking the performance of a website, Google Analytics is by far...
When it comes to online advertising, Google is the most dominant platform that companies turn...
If you are new to Google Analytics, there are a lot of things you need...
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