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Google Analytics is a powerful marketing tool for business managers to track the performance of...
When a business is running a PPC campaign, it is important to turn visitors into...
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Despite several new online marketing tools becoming popular, the effectiveness of email marketing, especially when...
Google Analytics goes way beyond simple analytical tools that are used for measuring a site’s...
Twitter is nothing without its hashtags. Though its closest competitor, i.e. Facebook, has embraced them,...
If you are running a PPC (Pay Per Click) campaign for your business, it is...
The Olympics are here and we have been glued to CBC watching the Olympics. We can't get...
Using Google Analytics at a basic level to find information about visitors, traffic sources, site...
Lead generation is a key purpose of social media marketing for businesses. If a social...
There are still many companies out there today that have not taken that next step...
There are a very few companies that get social media communications right. Those which fail end up missing out on one of the most powerful tools of the business; but...
Social media platforms are a crazy place for businesses. In their enthusiasm to remain the...
I would like to take this opportunity to personally thank many of the companies and...
For marketers responsible for tracking the performance of a website, Google Analytics is by far...
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