#Sochi Olympics Analyzed on Twitter

The Olympics are here and we have been glued to CBC watching the Olympics. We can’t get enough of the Olympics and are cheering for the Canadian Team – who are making every Canadian proud. Many of you know already that we are huge Canadian supporters and love everything about Canada. It’s the main reason we wanted to help Canadian Marketers with our National Marketers Survey. Go Canada Go!

The Canadian Olympic Team launched this amazing video:

I have to admit, I also really like Great Britain’s video on the Olympics:

We wanted to analyze what Twitter users were saying about #Sochi. We are big on data for our clients, which is why we decided to use those lead generating tactics to dig deep into the massive amount of data on #Sochi. We wanted to know how many people were talking about #Sochi? Who was the most popular person or handle was?

#Sochi Twitter Analyzed Data

48% of people tweeting out on the #Sochi hashtag are status updates. 47% are RTs and shockingly a bit low at 5% is Replies. It looks like a lot of users are simply RT what the major media outlets tweeting.


The average Twitter user is driving the discussion

50% of twitter discussions on #sochi are occuring from users who have between 100-999 Followers, followed closly in second by 0-99 followers with 28%.


What I really want to know is who contributed the most and what are the most popular tweets so far.

The Top #Sochi Contributors & Most Popular Tweet:







Matthew Goulart

|2 minutes read

Matthew Goulart is the founder of Ignite Digital, a Canadian digital marketing agency. Through Ignite Digital, Goulart works with Fortune 500 companies and advertising agencies from around the world and has helped launch profitable and highly successful digital marketing initiatives for his clients.