Designing a Cutting Edge Website

In today’s highly competitive business world, having a website that is well-designed and appealing to customers is a must for any business. A website with a professional appearance can take even the smallest business to great heights, while one with a poor appearance can hurt even the biggest business. When creating a great website, there are a number of factors that come into play.

Building a Website

Building a successful website involves a number of components including:

  • Professional web design
  • Copy-writing
  • Reliable website host
  • Search Engine Optimization (SEO)
  • Domain Name Registration
  • Call-to-actions

When looking for a great web design agency in Canada it’s important to use one that not only has a great design in mind, but can also provide winning copy that will result in SEO success. Coming in near the top of search engine results is vital to any website being successful.

Marketing a Website

After building a website, it must be marketed to customers for success to occur. Some of the keys to marketing success include:

  • Search engine submission
  • Internet directory submission
  • Automatic Sitemap XML feed
  • Quick website load time
  • Facebook Links
  • Website Design Directories
  • SEO analysis

Submitting a website to a website design directory will help your SEO and also increase your website traffic. A good web design agency in Canada will know exactly how to do this, in addition to submitting it to other internet directories. To make sure a website is achieving at its highest possible levels, SEO analysis is needed to know what’s working and what can be improved upon.

SEO Analysis for the bare minimum should include:

  1. Meta Description Review
  2. XML Sitemap review
  3. Robot.txt confirmation
  4. Website Crawl-ability
  5. Browser Compatibly (more in line to reduce bounce rate)
  6. Header Tags
  7. Brand and Target Industry Keywords

Tracking the Results

Any website, no matter how great the design, needs to have its results tracked and analyzed to be at its best. Ways to track these results can include:

  • Website Statistics – Use Google Analytics
  • Implement Google Goals to discover where your leads are being generated
  • Phone call activity

Analyzing statistics, while it may sound dull, is often the key to unlocking a website’s full potential. A web design agency in Canada can not only help in creating a great-looking site, but also crunch the numbers to see where improvements are needed.

About the Author

Matthew Goulart

Matthew Goulart is the founder of Ignite Digital, a Canadian digital marketing agency. Through Ignite Digital, Goulart works with Fortune 500 companies and advertising agencies from around the world and has helped launch profitable and highly successful digital marketing initiatives for his clients.