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Who is a Digital Marketing Manager and How Can They Help Your Company?

For a company to succeed in building and maintaining its online reputation, it needs to embrace digital marketing with arms wide open. One way of doing that and benefiting from this innovative form of marketing is by hiring a digital marketing manager. If you have been operating without one among your ranks, read on to discover why you should fix this mistake instantly.

What a Digital Marketing Manager Does

A digital marketing manager is a professional who handles a number of marketing efforts, starting from internet marketing to search marketing. He or she will be an expert on PPC, SEO, social media marketing, banner ads, mobile marketing and everything under the aforementioned three categories. Now if you want to give them more helpful information here is a list of great articles.  Due to these skills, you will find most digital marketing managers capable of handling the following.

  • Developing strategies to boost online traffic to the company’s website
  • Tweaking the website according to conversion rates
  • Devising, managing and tweaking digital marketing campaigns
  • Developing a profitable social media strategy
  • Increasing brand awareness through online brand and product campaigns
  • Planning and budgeting all digital marketing efforts
  • Assessing customer research and competitor data to maximize campaigns’ profitability
  • Reviewing new technology to stay ahead of the competition
  • Working with other departments (e.g. HR and sales) to successfully implement the marketing plan

How Your Company Can Benefit from One

Now that you’re aware of what a digital marketing manager can do, you probably have a good idea why they’ll be a valuable asset for your company. To further convince you of the importance of hiring one, here are some of the top benefits you can reap with him or her among your ranks.

  • More Traffic, Leads and Sales – This is what every company wants to gain from its digital marketing efforts. As digital marketing managers are well-versed in most digital and online marketing disciplines, they will devise plans, use tools and manage campaigns that ensure the aforementioned three.
  • Cut Down Your Losses – By devising proper plans and tweaking them accordingly, your digital marketing manager will cut down any time or money losses you incur. This will optimize your company’s operations and properly utilize its resources.
  • More Industry Connections – These professionals are always searching for quality contacts to help them out, which is why they know many people whose skills can be of value for your company.
  • Insight into the Online World – The virtual world is vast and ever-changing, which is why business people find it hard to keep track of everything going on. A digital marketing manager is dedicated to this complex world and continues to explore it daily. Therefore, your website and social media pages will match whatever the virtual world throws at you, be it a new social network or Google algorithm update.

If you haven’t hired a digital marketing manager yet, you now know why you should advertise for this position or look through digital marketing agencies for one.

Author

Matthew Goulart

Matthew Goulart is the founder of Ignite Digital, a Canadian Digital Marketing Agency. He has been featured in Forbes Magazine, Washington Times and several other publications. Through Ignite Digital, Matt works with Fortune 500 companies, advertising agencies from around the world and has helped in launching digital marketing initiatives for his clients.

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