What is SEO?
SEO is a difficult term to define. It's something that is constantly evolving, at the same rate as the online world. By definition, search engine optimization is the process of boosting the visibility of a website or domain in the organic results of different search engines.
However, we can't say that SEO consists solely of "improving visibility in search engines", since it ignores its most important purpose.
What is SEO then? A more accurate definition of SEO is: Varied set of activities that aims to increase the number of desirable visitors who arrive at a site for free through search engines.
Here's what we mean:
Varied set of activities – SEO involves taking actions that alter the way search engines perceive your site. As search engines evolve, the number of factors to consider is increasing.
Qualified visitors – It includes users interested in what you have for them. Ideally, users shouldn't leave your site without fulfilling one of your goals, be it signing up, filling out a form, or placing an order.
Increase visits – Once the right people visit you, it's a matter of increasing traffic.
Free traffic – Unlike Google Ads advertising campaigns, there is no need to pay the search engine to appear. All work focuses on organic or natural results.
Do you offer PPC services?
Yes, we help you conquer the first positions of Google immediately with our PPC services. There are growing channels, audiences and qualified users to carry out online advertising campaigns. The important thing is to reach the public that interests you. At Ignite Digital, we know how to do it. Do you want to be visible on Google? We can help you with your online strategy.
Google Ads is one of the most powerful online tools for companies and professionals looking for a good position in Google.
It allows us to plan your budget according to your objectives since in SEM strategies we only pay when the user clicks on the published ad. In this way, we can measure the ROI very accurately and optimize its profitability to the maximum, since it gives us the opportunity to measure the results.
With SEM campaigns we promote and highlight your business instantly. In addition, it is a common tactic to complement it with our Seattle SEO strategy.
Do you offer Social Media Management?
Yes, we do! Social Networks are a unique opportunity to have a direct experience of interaction with your client, or potential client. Platforms like Facebook, Instagram, and Twitter must go beyond personal use. You can get the most out of your business profiles. The greater the use you make of them, the more connection you will generate with users and the more you will grow your community. It will consequently result in an increase in the profitability of the company, in addition to greatly facilitating customer service.
A good social media strategy will reinforce the content marketing strategy, add value to a brand and improve your reputation. To achieve your goals, you must have a strategy, and at our SEO company in Seattle, we help you design it.
What sort of reporting will I receive?
Each Seattle SEO plan that we design has clearly defined objectives and metrics, so that you can monitor all activities. You will receive details on all of these activities, results, progress, and milestones in the form of a report. You should know that, as each project is different, there is no exact deadline to demonstrate the achievement of the objectives. However, we share comprehensive reports of each of our action.
Do you work with small businesses?
Of course, we do. The team of experts at our SEO agency in Seattle works on search engine positioning from the first moment. It guarantees your presence on the internet and compensates with results, even if you’re a startup or small business. We are in favor of approaching projects in the long term, so that there are no surprises that render everything we have done worthless.
Do you offer website development and design?
Yes, we are an SEO company in Seattle specialized in web development and design. When it comes to a website, we believe love at first sight does exist. Test us out yourself! What pages do you visit the most? Of course, the ones that offer you the best services, but also the ones with the best design and best features.
If you want to generate business on the Internet, it is necessary to build a solid and reliable digital identity. A good web design based on corporate identity is the most important cover letter. For that reason, we must propose, design and update it, pampering every detail.
Our designs are attractive, intuitive and conversion focused. We develop the design and development of your custom website from start to finish. We always seek the perfect balance between excellent programming and presentation so that your users can accompany you from any device.
How do we get started?
It’s simple! Reach out to us today at our SEO company Seattle, and we’ll get you started with a free competitive analysis. Leave everything to us! We will plan, execute, measure and readjust your digital strategy, to be able to make decisions safely and understand what is happening in your online business. Contact us, turn your idea into reality, and start your digital journey!
Isn’t SEO Dead?
A straightforward answer would be “no, SEO is not dead, and it will only become more relevant in future.” SEO has definitely evolved to a point that obsolete practices no longer work. If it’s not working for you, it’s essential to understand that most SEO problems have a solution. The important thing is that as soon as you detect them you try to do something to solve them.
If you simply decide to ignore them, they are unlikely to disappear and you will be giving your competitors a considerable advantage. Later on, you will have to work twice as hard to catch up with them. Which of the SEO problems have you encountered? What other SEO problems are you experiencing on your website? Contact us today for a free consultation, and we will explain how you can take advantage of SEO for your business. We are the best SEO company Seattle, and we have experts who are ready to solve all your SEO issues immediately.
I’ve done SEO before and it didn’t work
This is quite a common problem that affects many business owners who launch their website or online store for the first time. If you have just launched your website, it is possible that Google has not yet crawled and indexed it. You can easily check this by entering the search command “site:your-website.com” into Google.
If some of your website's pages appear in the search results, it means that Google has already crawled and indexed your site. On the contrary, if Google does not return any results, it means that it has not yet crawled your website because it does not know that it exists.
Another frequent problem you face when you launch a new website is that the result of the brand does not appear as the first position in the list of Google results. Google is pretty smart, but sometimes it needs a little help to get a brand name associated with a particular website. Google Search Console is an essential tool if you are the owner of a website, since it allows you to access important information about the indexing status of your website, detected problems, possibilities for improvement, etc.
If you’re still not getting any results after ensuring all this, chances are that there are technical issues with your website or your content that needs fixing. Contact our SEO company Seattle today and we will get back to you with a free SEO analysis to help you identify the issues.
How Long Will It Take for Me to Rank On SEO?
Well, the truth is that there is no exact answer or an exact time that ensures the hours, days or months that we must wait to get Seattle SEO results. However, 3 to 6 months is a reasonable time period to get results. It is true that SEO gives many immediate benefits in record time, but there are also others that take time, such as appearing on Google’s top results.
For Google, the priority is to show relevant content that is of interest to the people who visit it. To do this, they use the crawlers which are responsible for indexing the web on the Internet. After this, and after their evaluation and a series of algorithms, they prepare a ranking of results for each keyword.
The strategies are not the same for everyone, but we will always have to be clear about two things:
GOALS: Also called the final results that we want to obtain.
KPIs: Which in this case are SEO metrics that try to show how close you are to reaching the goal you had set for yourself.
However, the objective must be clear, realistic and measurable since setting unattainable goals is useless.
Can you Guarantee me to Rank on Google’s Top 10?
We are a leading SEO agency in Seattle, and we have helped hundreds of companies achieve top ranks on Google. You can contact us for quality, price, good service and a whole team of highly qualified professionals to design the best positioning strategies and help you take your website to the level you need. Make the decision now!
Contact the experts of your SEO agency in Seattle for web positioning and invest in the greatest digital asset of your business.
What is On-Page SEO?
On-page SEO includes everything that we can control on our website. Having optimized content is just as important as having a site linked to powerful portals. A well-optimized article needs fewer links to rank in Google. Within the on-page SEO, we can optimize the URL, the title of a page, the meta descriptions, the images, and link to other important pages of our website. We can distribute words with related searches. The density of words within our content is also part of our on-page SEO services in Seattle.
Google NLP, Schema Markup and content within each page is an advanced method to rank with on-page SEO. Technical SEO is also a part of on-page SEO. To carry out a good technical audit, we use premium tools such as Screaming Frog SEO Spider or SEMRush. Carrying out an audit with a premium tool allows us to have higher quality results. There are clients who seek quality in their audits and we can provide it with these SEO tools. We start by detecting errors on a website to determine if something is obstructing its growth. It is important to note that all sites have errors even if it is WordPress.
What is Off-Page SEO?
Off-page SEO involves gaining links from other external pages to your pages. These links work as votes that help support credibility in the eyes of Google. The more precise the URL used for this purpose, the greater its effectiveness. In other words, it is not the same to point a link to my home page than to this page you are browsing. Having links from relevant content to your topic has become more necessary over time. A site without links is how we all start with a new project.
The challenge is to get other pages to link to our content. A clear example is creating viral content that is widely used in the media. At Ignite Digital, our SEO team in Seattle does exactly that. Users perform searches every second and if we appear first in a trending topic, we have a high possibility of appearing first in Google.
Taking inspiration from the best content of your competitors is also something we like to extract from a campaign. Improving on that content is something we can do, which is called the Skyscraper Technique. If your website has more weight, you will easily rank the page. There are other cases in which you will place yourself just below your competition. We can just add two grams of links and the stars will move in your favor.
It is important to mention that for each search that a user makes, your content may or may not appear. If it appears for several searches, it means that you are correctly distributing your content. Otherwise, you have to distribute your content better. We can also point out different variations of anchor text of your links to rank for new words in Google.
To see the best pages by links of your competitors, we conduct an analysis on Ahrefs. It shows us the most powerful site that points to it in even the word that you have used to point it. We also contact websites to get links from them for your website.
Do you build links to website's
Link Building is one of the most legendary techniques in SEO. By the way, one of the questions that our clients ask us at our SEO company in Seattle the most is: How to get quality links? or where to get them for free on the web? Links are one of the most valued elements on the internet. They are usually marketed by SEO companies or webmasters like us. Here are some of the many methods we practice for link building:
We contact bloggers and collaborators who are above you in the ranking. Many of them, believe it or not, wait for us as a user or webmaster to take the first step. It is quite obvious that they will not give you a link to your post if you already compete for a word, but with our network, we can collaborate with them on new content.
We accept all requests to have more authority. Of course, there is an exception if it is a porn site, some gambling website or other spam sites that Google hates so much. Internet is a spider's web. It's about linking as many sites as possible. If they have an affinity with the content of your post, even better.
In our network, we have blogs and websites that grant us access to write a guest post. Moreover, we create relationships, not only to get links, but also because your content gets shared more when there is a good relationship. Carrying out email marketing campaigns or promoting your blog through email is also a route that we take. There is the old saying that you have to learn to walk to be able to fly. We understand that and even target low hanging fruits to get you lasting results fast.
What is a title tag and Meta Description?
A meta description is a kind of tag that is found within the HTML code of a web page. Its main function is to allow you to customize the specific section of text that describes the page where you are writing. Search engine algorithms detect meta descriptions for ranking.
Title tag is what appears as the title of your article or webpage. When searching for any term in Google, a blue title appears in the results, a green link appears under the title, and finally, a small description of the page. It is the meta description, and its importance in SEO is crucial. If the website has a clear and attractive description, it will attract a greater number of users, clicks will increase and the position in Google will improve.
Our SEO agency in Seattle will optimize your title tags and meta descriptions for all your webpages.
How fast should my website be?
The longest your website should take to load its main features, first image, and content is 3 seconds. If your loading time is longer than that, chances are that Google will not rank your website. It’s because Google aims to provide flawless user experience to the people surfing web. If your website is making your visitors wait too much, they won’t like you and neither would Google.
Why is a 404-error bad for SEO?
The 404 error is a response code that tells us that the page we want to visit does not exist, has ceased to exist, or the link is broken, etc. Moreover, it also indicates to a user that they are not typing a URL correctly or that the content they are looking for is no longer on the web (either on purpose or not).
The main consequence is a bad user experience, since seeing an error page, the user will probably leave your website quickly. That's where the real problems start. The bounce rate of your website will increase considerably and Google doesn't like that AT ALL.
There is no direct penalty from Google for having 404 errors on your website. Google has the ability to track these errors and the rest of the web. It normally crawls those pages again to check that it is not an error and that they exist again. If you don't end up resolving the error, Google deindexes those pages and goes to something else.
What it directly affects is the user experience, which is completely related to the traffic of your website. If we do not offer an adequate solution to the user, they will probably go to the competition's website.
Another case that can affect our web positioning the most is that the URL with a 404 error was a very well-positioned URL, so you could be losing positions in the SERPs. The most frequent possible causes of a 404 error are:
The user has typed the name of the URL wrong
The content the customer is looking for has been removed or moved
The URL has an incorrect link
There was an error when migrating the website or uploading the website to the network
Our SEO company in Seattle removes all your 404 errors to make sure your website offers the best user experience.
What is a sitemap?
Sitemap is an XML file that contains a list of all the pages and files of a web page. The document is structured in such a way that search engines can understand the structure of the web. They use the file as a guide to better understand the web. It also includes information on when the pages were created and the last update of each one. Sitemap files are especially relevant for:
New web pages
Pages with a lot of content and few links
Pages with “Rich media content”
What are some SEO best practices?
Choose the right design theme
Your theme is one of the most basic options you will use to build your site. It determines the appearance and design of your website, can give new functionality, as well as contribute positively to its SEO. For example, your style can affect the speed of your website – which is vital. The method by which you create a topic is even more important as clean code gives your site the best SERPs capability.
Carefully choose the hosting company for your website
The hosting company you choose is essential for SEO. Since Google considers speed when evaluating websites, a good hosting provider can help you and lead you to the top of the SERPs (organic search engine results).
An important role for the ranking of your website in Google, is the uptime, that is, the percentage of hours of uninterrupted operation of your server and accessibility of your website. Google, with its algorithm and spiders, often visits websites to evaluate the site and "rate" it.
Use a search engine optimization plugin
There is an add-on to help your site do almost anything – including ranking higher in the online search engine. In fact, there are many add-ons designed specifically to enhance your site's search engine optimization.
These plugins can provide small, targeted features, such as the development of a site map. For even better results, you can also go with a detailed search engine optimization add-on, such as Yoast Search Engine Optimization, which definitely includes a whole host of features that focus on optimizing your site.
Change the structure of "Permalinks"
Permanent links are links that lead to individual articles, web pages, and other content on your site. Clear, descriptive links that explain their content on the Web are much easier for search engines to understand, as they often tend to get a ranking.
Correct headings that identify your content
You can see these settings in the editor in detail, such as title H1, title H2 and so on.
Using these headings to structure your hardware completes two things. It provides an aesthetic benefit, separating your text and making it easier to read. Likewise, crawlers place great emphasis on headings, using them to identify exactly how your content is organized and what you say in each paragraph. So, when creating articles as well as pages, be sure to use the header options frequently.
Include Useful Internal and External Hyperlinks
Google attaches great importance to inbound links, outbound links and internal links.
Backlinks are especially useful for those who deal with SEO, because they basically tell search engines that if they follow the link, they will find relevant and good content.
Try to incorporate links where they fit your content perfectly, and direct readers to top sites that already rank well in SERPs. The smart use of internal and external web links is vital to achieving the best SEO results.
Research and select the appropriate keywords and format your content
The first element of analysis to start optimizing a website in search engines and after the goals have been defined, is keyword research, i.e., searching, finding and analyzing which keywords are relevant to the topic of each website.
The most useful tool for this process is the Google Ads Keyword Tool. This tool from Google presents data on the competition of relevant phrases, monthly searches worldwide and domestically, in terms of exclusively Google search engine.
Optimize your images
Images are essential for almost any website. As you have probably thought, they can also affect your SEO. First, the top quality and size of your images can affect the speed of your web pages, which is an important aspect of ranking. Likewise, spiders will definitely check for specific information associated with images – such as filenames and also "alt tags" – when attempting to index and identify your site.
Solving these two problems will definitely help significantly in strengthening your SEO.
Why are keywords important?
Good SEO starts with a coordinated and targeted research of keywords. Based on this research, we will select the appropriate keywords so as to attract targeted traffic to the website and the public can locate the website without much effort.
Once the appropriate keywords have been identified, it is advisable to estimate the search volume and related competition for each desired term. This process guides the webmasters which terms should weigh more on the optimization process, as it can be customized for each word or phrase. Contact us today at our SEO company Seattle to get a competitive keyword research and analysis and kickstart your SEO now!
Does Duplicate Content Harm Your Website's Rankings?
Google heavily penalizes duplicate content, and it can severely harm your website’s ranking. The key is to create original and quality content. You need content that is useful and provides the answers that users are looking for in their questions. When you start creating quality content, this in turn will help you rank organic search in search engines at a higher level. Our top SEO consultant, Seattle, are here to ensure that your website is always free from any duplication.