What is SEO?
Search Engine Optimization is a practice to enhance your website’s positioning and increase your organic traffic. SEO is essential to get a high rank on Google, Bing or any other search engine. That is because when you have a high rank and anyone on the internet searches for services or products that you offer, your website will be on the first page of results. SEO experts optimize your content, keeping the target audience in mind so that it is in line with Google algorithms. As a result, your website gets Google crawler’s attention which then gives you a higher position. A higher position means more organic traffic and eventually more sales.
Do you offer PPC services?
Yes, we do offer PPC services. We are a full-service Google certified SEO company in Fresno, and we have 13 years of local SEO Fresno experience under our belt.
PPC services are also a part of the SEO services Fresno we provide. We understand that pay-per-click is the fastest way to increase traffic to your website. For that, we have professionals with outstanding portfolios who will lead your advertisement campaign diligently and efficiently.
PPC can be costly for new businesses, but it provides the quickest turnaround. The value of the potential clients that PPC brings outweighs the amount you invest. When you choose the appropriate keywords and arrange your advertising in the right places, your visibility skyrockets as well as your sales.
Do you offer Social Media Management?
Yes, we definitely do. As mentioned before, Ignite Digital is an SEO consultant Fresno that provides SEO marketing Fresno, and full services of SEO in Fresno. We know that without social media, an online business cannot reach its full potential in terms of success. However, managing a social media account can be hectic.
If it’s among your plans, don’t worry, because Ignite Digital is a Fresno SEO company that does that for you. We set up accounts on different platforms and promote your business there. A large number of online users consume social media and it’s easy to advertise your products and services to various groups of people. Our search engine optimization Fresno team also maintains maximum interaction with your customers on these accounts. We believe that building connections with people will result in frequent visitors and eventual sales.
What sort of reporting will I receive?
You will receive monthly progress reports about your ranking on SERP and Page Rank. You will be able to monitor our process and be a part of the SEO marketing Fresno strategies and changes we implement with our real-time monitoring and reporting. Your input and suggestions are valuable to us. We promise quality work and you will not be disappointed with our SEO services Fresno.
Do you work with small businesses?
Yes, we work with all kinds of businesses. The size of the business doesn’t matter to us. Ignite Digital is a Fresno SEO company that believes in making a business big and taking it to new heights. So, we would love to work with you. Contact us today and we can start whenever you want.
Do you offer website development and design?
Yes, we do. We are an SEO company in Fresno that provides complete digital marketing solutions to entrepreneurs and businesses. We built your website using the latest technologies and make sure that it’s according to the latest trends. Our professionals understand your need to be different and unique from your competitors.
So, we offer customized designs for iOS, Android, and social media. We also make sure that your website is responsive and mobile-friendly. In addition to that, the website we build are also aesthetically pleasing. We know that your website is your first impression, so it has to be impressive.
How do we get started?
If you need SEO services in Fresno, we are here to help you. We have the expertise to develop successful digital marketing and/or SEO strategies that will boost visibility through all channels. Let us know if you need any help getting started, or fill out the form below to receive a free consultation. We enjoy meeting new people and working with them.
Isn’t SEO Dead?
No, SEO isn’t dead. It’s very much alive and evolving over time. There are many myths regarding SEO being dead but none of them are true. The truth is, people who are not committed find SEO confusing and hard to keep up with. A study conducted by Search Engine Journal on Twitter in 2017 showed that the most common myth among marketers is that SEO is dead. 41% of people believed this myth. Even after all these years, this question is still being debated. It tells us a lot about SEO being dead or not.
One of the reasons why you need SEO is that Google is evolving. It is getting bigger and better. With that, its guidelines and standards are also getting stricter. The spammy tactics and black hat techniques that marketers used to get away with while optimizing their websites no longer work. Today, the only way you can increase your organic traffic is by implementing white-hat SEO strategies that can boost your business and up your sale. Ignite Digital is here to help you figure out all that you need to know about SEO. Get help from the best SEO company in Fresno today!
I’ve done SEO before and it didn’t work
People have unrealistic expectations from SEO. Unlike paid media, SEO requires more time, focus, and intellect to get results. There could be many reasons why SEO didn’t work for you. It could be because you had unrealistic expectations, or maybe you gave up too soon or the SEO company you worked with wasn’t competent enough to work.
Through SEO, many businesses have increased their sales and traffic toward their website. Nonetheless, all this requires continuous effort and hard work.
One more reason could be that the competition was too high. It is harder to infiltrate a market and make your position when the market is already saturated. However, it is not impossible, you have to have the right expertise and experience to make your place. Lucky for you, Ignite Digital is a Fresno SEO company that has both. We have more than 10 years of experience in providing local SEO Fresno services to businesses like yours, and we ensure due diligence every step of the way. We have professionals who can tailor customized strategies just for your website. Those strategies could make you stand out from your competitors and also keep you a step ahead of them, while improving your SEO marketing Fresno.
How Long Will It Take for Me to Rank On SEO?
Like establishing a new business takes time, getting ranks on Google also takes time. It’s hard to predict the time it would take for your website to rank. There are a lot of factors that come into play. Is your website new or old? Have you had any SEO work done before or not? You must consider many such questions. Usually, for a website to get a 2nd page rank, it takes about 3-6 months. For the 1st page rank, it takes more time than that. However, with competitive keywords, relevant strategies, and quality content, your website will attain that 1st-page ranking on Google. Trust Ignite Digital, the top SEO consultant Fresno, to give you the best SEO services in Fresno and improve your search engine optimization Fresno.
Can you Guarantee me to Rank in Google’s Top 10?
We are a Leading SEO company in Fresno that specializes in driving traffic to your website utilizing a range of SEO tactics. Our SEO company Fresno has a team of experts ready to assist you in gaining more consumers and increasing your revenues. We'll look into your competitors, study what they do effectively, and then devise an SEO strategy that will propel you to the top of SEPR and PageRank. If you'd like more information about how Ignite Digital can assist you, please fill out the forms and get a free consultation today!
What is On-Page SEO?
On-page SEO is a practice to 0ve the quality of your website and optimize it so that your website earns a higher rank on SERP and your visibility and traffic also increase. It involves correlating certain page elements, such as title tags, contents, internal links, and headings to keywords. On-page SEO helps Google search algorithms understand your content better and then rank it according to visitors’ queries. URLs, title tags, and meta descriptions are all on-pages SEO factors that help Google or any other search engine understand what your content is about. Optimizing all of these factors improves your website’s CTR which ultimately means more organic traffic.
Proper on-page SEO practices make your website more user-friendly. However, it could be tricky if not done right. So, leave it to the experts to do on-page SEO in Fresno for you. Ignite Digital is a SEO company Fresno and SEO consultant Fresno that's sufficiently experienced in local SEO Fresno works as well as on-page SEO. Let the best SEO company in Fresno do search engine optimization Fresno for your website.
What is Off-Page SEO?
Any practice to optimize your website’s off-site presence is known as Off-page SEO. It involves link building, writing guest posts, establishing social media accounts, backlinks, and much more. Off-page SEO is a way to boost your on-page SEO. Search engines compare different websites and the most popular ones get the top rank. Off-page SEO helps improve your online footprints through backlinks and link building. This way the search engines will know that your products or services are reputable, trustworthy, and credible. In many ways, off-page SEO is similar to word-of-mouth marketing. The more positive reviews you have, the more popular you are and the more visitors you will get.
Having several high-authority websites link to your site instantly increases your ranking and organic traffic. Ignite Digital establishes several high-authority backlinks for you. We also offer social media management and PPC services. So, you don’t have to worry about off-page SEO – we have it all covered for you.
How can Link Building help my brand?
Link building is an effective way to increase your website’s visibility and organic growth, especially in a competitive market. Brand management, advertising, broken link building, email outreach, creating useful tools, and content management are all common link-building tactics. High-quality, authentic, and credible backlinks are necessary for a business’s long-term organic search success. Having a huge number of low-quality links can harm the credibility of a website. Google Penguin – an algorithm for ranking, assesses the quality of the links on your website. These links, in the long run, will do you more harm than good. So, it is better to avoid those.
The distinction between "authority" and "popularity" is the first and most critical thing to understand when it comes to link building. The most high-authority sites are those which has a high PageRank and appear on top of the search engine queries. Wikipedia and WebMD are examples of high-authority websites. The links these websites provide are considered high-quality links. Because of their authority and authenticity, they are recognized by Google and other search engines.
Other examples of high-authority websites are government websites, school websites, organization websites, and many others. Having such websites link to your website will instantly increase your visibility and rank on Google. Contact Ignite Digital to see how our SEO services Fresno can assist with your SEO efforts and link building!
What is a title tag and Meta Description?
Title tag and Meta Descriptions are both HTML codes that appear on the header of the website. Both these codes help search engines understand the content that a website contains. Meta descriptions are a little piece of information about the content of the website whenever a website appears on SERP. Whereas the title tag is the title of the web page. It is a clickable link and it contains a concise description of the page’s content.
Meta description and title tags should be optimized with relevant keywords. Title tags should not be more than 60 characters. Title tags are the first impression of any website that people discover. So, they should be concise, attractive, and well-crafted.
Similarly, meta descriptions should be persuasive enough to convince people to click on the website and see the content inside.
How fast should my website be?
The speed of your website and loading time impact the number of visitors you will have. Your website should take no more than 2 seconds to load. Otherwise, the visitors will get impatient and switch. A survey shows that people will leave a website if it takes 3 or more seconds to load. So, if you want visitors to stay on your website then its loading time should be 2 seconds or less.
Will Google Ads help my SEO rank better?
Despite popular belief, running a Google Ad campaign does not affect your ranking at all. PPC advertisement is an effective way of increasing your positionings but Google Ads are not. Google’s first priority is to provide visitors with content that they need. If websites get a higher ranking by paying their way up then the customers will not get what they are looking for. However, there are certain tools Google Ads provides that can help you optimize your website. Keyword Tool, for instance, can create a list of relevant keywords for your website that will increase your traffic. Also, Google Ad Tracking Tool tells you about the changes made on your website and that your customers are turning into sales.
Does traffic impact rankings?
No, it does not. While more traffic means more sales, it has no effect on ranking whatsoever. On-page, off-page, and technical SEO are the ways to increase your ranking on search engines. While it is true that good SEO leads to good traffic, good traffic does not always entail good SEO. Contact us to learn more about our SEO marketing services and how we can assist you with your SEO!
Does Duplicate Content Harm Your Website's Rankings?
Yes, it definitely does. It also decreases your traffic and your credibility. When there is duplicate content present on two sites, search engines have to choose which site to put on display. That is because any search engine would not put two of the same versions of the same content. This decreases the visibility of both sites.
In addition to that, link equity also decreases because the other side has to choose between duplicated content as well. All the inbound links point towards the duplicates instead of a singular piece of content. As a result, your ranking decreases because inbound links have a massive impact on a website’s ranking.
Why is a 404 Error bad for SEO?
The 404 error is a server response code that indicates that the page or URL you searched for is not available or does not exist. As you can imagine, it is an error that completely sabotages the user experience, since it prevents you from getting what you need. The link you have clicked on will not take you where you want to go.
With all this, any user will be very tempted to leave the page or look for another that does offer the information they are looking for. All of it sabotages your positioning and the image that your site projects to Google. That’s nothing good.
The 404 error implies the inability to access content on the web, and these are some of its causes:
Content loads too slow: If your content is too heavy, or needs to load a lot of items before it works properly, it can cause 404 errors.
Robot.txt file issues: Sometimes a misconfigured robot.txt file can mess up your page loading, which could lead to 404 errors.
The web changed the structure of its links: When a web changes its link structure it must apply redirects so that its old links do not break, otherwise they will lead to a 404 error.
The content was deleted by its owner: If you delete content from your site, all the links that lead to it will return a 404-error code.
Recognizing the causes of 404 errors will allow you to apply effective solutions and keep your website's SEO in top condition. If your website is facing a similar issue, chances are that it will severely impact your website’s SEO. At Ignite Digital, we understand the gravity of this situation and know how to fix it. Get in touch today and let’s fix all the issues with your website.