What is SEO?
Search Engine Optimization is a set of optimization techniques of our website so that it achieves better results in search engines like Google, Bing, and Yahoo. It's about knowing how search engines organize information, knowing what they give relevance to, and writing our content in a way that search engines prefer it for our sector of activity. Consequently, our website comes out better positioned on the results page than the pages of our competition.
If you don't have time to write posts or create content, don't worry. We take care of creating the appropriate and optimized content so that your website appears in the best positions in Google.
We combine different actions that make your website more "searchable" when a user performs a search on Google. It is an ongoing process that we should never stop. If we stop working on our website’s SEO, it would lose the positions achieved in a short period of time. These actions include the study of keywords, the technical optimization of the web, the creation of optimized content, the analysis of the competition or the generation of links.
We take care of analyzing what topics you should work on to create content. These topics are always related to your business and must be attractive to your potential customers.
We offer easy-to-understand marketing solutions tailored to your business needs.
Here’s what our SEO services in El Paso include:
Search Engine Optimization
It’s essential for your customers to find your website and get to know you, without having to pay for online campaigns.
Audit to know your business and your competition to establish the way to position yourself as quickly as possible.
After analyzing your business and your competition, we look for the keywords by which your customers should be able to find you
Technical SEO of your website
We analyze your website and work to improve its positioning through a technical optimization of your website.
We create or optimize the content and posts that you make to rank you on the first positions of Google.
We ensure continuous SEO positioning work, establishing a content calendar and an SEO analysis month by month.
We manage to position you organically on your website's merit rather than paying for visibility and clicks. As a result, it saves you a large amount of money due to the continuous traffic to their website that you're receiving daily and for which you'll not have to pay.
It is a discipline that requires constant updating, since search engines establish quality standards to select the order and relevance of websites, and this is constantly changing.
SEO manages to position the website through content such as titles, meta descriptions, keywords and internal links. It's also necessary to have different pages within the website to generate search alternatives and keywords. In other words, our process is focused on placing a certain web page in the first positions of the search results for a specific query from a user. Get in touch today and let our SEO specialist El Paso help grow your business today!
Do you offer PPC services?
Yes, we do! If you want to reach more potential customers quickly with online advertising campaigns, our PPC specialists offer a pack of solutions for your Google Ads, Social Ads, display and retargeting campaigns.
At Ignite Digital, we don’t only offer SEO services in El Paso. We work with everything you need to reach more potential customers on Google and social media. We analyze your business and obtain the keywords by which your potential customers will find you and on which to create the campaigns.
After that, we select the Social Networks of your business, working on generating interaction and increasing followers or sales through ads. We also propose and launch online advertising campaigns to reach new potential customers on Google, social media or contextual ads. Our experts prepare your website’s advertising campaign to improve conversion rates and increase sales. We offer easy-to-understand marketing solutions tailored to your business needs.
Once we get to know you and see your type of business, we will propose you to run campaigns on social networks or Google. Ask us for a personalized quote for your online campaigns!
Do you offer Social Media Management?
Our full-service SEO agency in El Paso also takes care of managing your social media accounts on Facebook, Instagram, Twitter, Tik Tok, Linkedin and many others.
As part of providing comprehensive digital growth strategies to our clients, we contribute with the social media graphic and multimedia content for our clients.
Whether your business is B2C, B2B and B2B2C, we take care of the planning, design, execution and study of each of the strategies proposed for each social network you wish to have.
Our social media management guarantees greater brand recognition. As a digital agency, we lead all the management and strategy in social media, positioning and digital guidelines, guaranteeing the creation of unique and pleasant content.
What you need is someone who is in charge of growing your brand, who creates content, serves your customers and get you more sales. We have the experience, the best price, and the ability to start growing your business today.
Content is the heart of digital marketing, the vehicle of emotions, ideas, and the primary message of your brand. We want to ensure your business transmits what you want and reaches those who are most interested in it.
What sort of reporting will I receive?
We deliver a comprehensive monthly report with results represented in metrics and statistics. The report would show you the success criteria achieved and the improvements that we have and will make to your SEO strategy. We constantly review the statistics through multiple platforms and work on the results to improve the network strategy.
Do you work with small businesses?
We have previously worked with hundreds of startups and SMEs. If you’re small business that needs an SEO consultant in El Paso, Ignite Digital is your best ally. Get in touch with us today and see how our El Paso SEO company can help you grow your business.
Do you offer website development and design?
Web design is a necessary component of any SEO strategy, and we don’t ignore it. That’s why we offer website development and design services to offer an integrated SEO service in El Paso. We design websites that are manageable, easy to navigate, intuitive, and developed in line with current quality standards. All our website designs are Google friendly, be it online stores, landing pages or personalized sites.
We offer technical support, content management, communication strategies and positioning to increase visitor traffic on websites. Our SEO agency in El Paso can advise you professionally on your project. We offer solutions oriented to the needs, requirements, budgets and objectives of each brand. Our websites offer the best user experience.
Our agile solutions are versatile in performance for small, medium and large brands, which will help you expand while optimizing costs and continuing to grow constantly. Our websites are ideal to sell online since we take care of the payment gateway integration. Our experts execute projects with a high level of structured complexity with development teams focused on meeting the communication objectives of your organization.
How do we get started?
We are a creative marketing agency, obsessed with content in the digital world. We are curious and we like to discover new things every day. You matter to us, and being able to help you facilitate your sales is our main objective. Are you ready? Simply reach out to us on chat or call us for a free consultation. You can also fill out the form on our website sharing the details of your brand. One of our SEO consultants in El Paso will reach out to you.
Isn’t SEO Dead?
As long as people keep using search engines, SEO can never be dead. If it’s dead, it’s only for the people who used black hat techniques to rank their websites. Usually, the websites that used black hat techniques included several keywords and links for the pages to achieve the best positions in the ranking. However, their spammy practices turned Google's focus on those sites and their techniques.
Since then, Google has been constantly updating its algorithm to identify techniques that try to manipulate its results and punish websites that use them. They also prioritize pages that offer quality content relevant to the user's search. This makes the race for the top positions fairer. You can view the entire Google algorithm update history on Moz.
In addition, Google also has Guidelines for webmasters with tips to facilitate the indexing of your website in the search engine. Google shares best practices to follow and a list of techniques that we should avoid. Basically, through its guidelines, Google explains that you need to create quality and user-focused content. If you need an SEO company El Paso to professionally handle your website’s SEO, reach out to us today!
I’ve done SEO before and it didn’t work
It could be because of a long list of reasons. Without evaluating your website, we can’t say for sure why your SEO didn’t work before. However, there may be one or more things that are wrong in your strategy which is keeping you from ranking.
Some organizations are only interested in SEO to get their page ranked quickly and make money in the short term. Typically, they use black hat SEO tactics focused on optimizing content for search engines only.
This means that organizations do not consider the visitors who will read and browse the content of the site. They often manipulate or break good SEO practices to improve their site ranking to make quick money.
However, while SEO black hat tactics can help you rank quickly. It's inevitable that search engines will eventually find out what you're doing and penalize your website if you’re doing it wrong.
Google has a piece of the pie for everyone as long as they’re following the rules. If you’re not getting that pie, you need to reconsider things and try another service from a team of professionals. At Ignite Digital, we’re the right people you need to work with since we offer comprehensive, white-hat services El Paso.
How Long Will It Take for Me to Rank On SEO?
There can’t be one generalized answer to this, but typically, it can take anywhere between 3 to 6 months to rank as long as you’re playing by the rules. Following SEO best practices like generating quality, useful content for your visitors is the best way to build a website that will continue to generate organic traffic for years to come. Don’t hesitate to adopt the philosophy of "quality and user come first". If you want to focus on quality and users while making sure search engines love you too, contact our SEO agency El Paso today to get a personalized quote!
Can you Guarantee me to Rank on Google’s Top 10?
We have placed hundreds of businesses on Google’s first page as a leading SEO company in EL Paso. One of our core specialties is search engine optimization. We work with keywords, a good strategy, and user-friendly content to improve the visibility of your website in search engines, obtain quality traffic and increase your conversion rate. If you want to differentiate yourself from the rest of your competitors and go one step further in terms of natural positioning, count on us! With our comprehensive and tailored SEO consulting in El Paso, we will work on your website to boost its profitability in all aspects
What is On-Page SEO?
On-page SEO includes technical elements that you can control on your website and improve over time by following best SEO practices. This goes beyond the content reaching the deepest levels of HTML. These are some of the on-page SEO factors that we use to help you improve your search ranking:
Title tag: It tells search engines what your page is about. It includes your keyword and a CTA in 70 characters.
Meta Description: Meta descriptions are short text snippets under the Google’s search results. It provides a context of your content to search engines. Moreover, it also guides your user on what your content is about.
Titles and subtitles: Titles or headers can make your content more readable and improve your SEO.
Internal Links: Internal links gives a great structure to your website and allows search engines to easily crawl all the pages of your website.
ALT Tags and Image Name: ALT tags are image attributes that tell search engines what your images are about. Since Google’s algorithm is still learning how to comprehend image data, adding a title and tag to your image tells users and search engines what your images are about.
You must ensure that users can see, read and navigate your website from their mobile device. It not only affects the user experience, but can also affect positioning.
Contact our leading SEO agency in El Paso to learn more about how we can help.
What is Off-Page SEO?
In addition to the On-Page SEO factors that your business can control, there are also off-page SEO factors that can have a huge impact on your page ranking. Even if you don't have direct control over them, there are ways to improve your chances of making them work for you.
Here are some off-page SEO factors that can affect your search engine ranking:
Reliability: It is an increasingly important factor in Google ranking. This is how Google determines if you have a legitimate site that visitors trust. One of the best ways to improve reliability is by creating quality backlinks from sites that have some authority.
Links: As we mentioned, one of the most popular ways to build Off-Page SEO is through backlinks. You need to be careful here, as spammy sites containing links to your page can cause search engines to block your website. Instead, take some time out to build relationships with relevant people and organizations, as well as clients or fans who generate quality content, to include your links in their own content.
Social Signals: Another important factor of off-page SEO is social signals, such as likes and shares. When it comes to boosting SEO, it is advisable to look for quality shares, coming from important people in your industry. Keep in mind that the more quality content you post, the more likely people are to share your content with their contacts.
While you can't control what happens outside of your business, you can increase your chances of improving off-page SEO by doing something very simple: creating quality content that other people find valuable. The more relevant and interesting your content is, the more likely it is that others will include links to the content and share it on social
networks. The more people trust your content, the more search engines will.
Do you know that our SEO consultant El Paso can build high authority backlinks and create a personalized, industry-specific off-page SEO strategy for you? Get in touch today to learn more!
What is a title tag and Meta Description?
The meta title and meta description tags are pieces of text that describe the content of the page. It is important to note that they do not appear on the page itself, but in the HTML code as follows:
Titles tag: The title of the publications is one of the most important aspects since through this Google identifies the topic on which the contents deal.
Meta description: It appears under the title in Google search and is key when it comes to getting people to click to enter the page.
Therefore, it is worth emphasizing that the meta title is not the same as the H1 header in the page content. The latter is visible to the user and provides information about the subject of the page. In turn, the function of the former is to encourage you to click on the link that appears in the search engine.
Why are these labels so important? First of all, because of these tags, the user knows what awaits him after clicking on a certain link. They are designed to answer questions from Internet users. Well-structured meta title and meta description have a real impact on increasing click-through rate. If you want to optimize your meta descriptions and title tags, all you have to do is to reach out to us for the best SEO in El Paso.
How fast should my website be?
"As quickly as possible" is the short answer. However, it’s not always as easy as it seems.
Speedy load time is important for two reasons:
Consumers are impatient.
Google recently announced what they are calling “essentials on the web” as a ranking factor, and speed is at the core of this new announcement.
According to Google, JPEG 2000, JPEG XR and WebP formats compress images better than PNG or JPEG formats. We configure it this way on your web page. Users will be able to download faster and therefore consume less data, which is equal to less waiting time. We also use the "font-display" CSS feature so that users see the text while the web font loads. Moreover, we reduce the number of requests and the size of transfers. This can help you define the number and size of page resources. We ensure a number of other things to improve your website’s load time. Contact our El Paso SEO company today if your website is slow, and our team will everything you need to fix it.
Why is a 404 error bad for SEO?
The 404 error is a status code that is sent from the web server to the browser. The user who was trying to access that page sees this error code. Basically, what this error indicates is that it is a broken, defective or no longer existing link and therefore it is not possible to navigate through it.
If our website has one or more links with the 404 error, it can negatively affect us both in the positioning that Google gives it and the reputation, image and credibility that it offers to users.
If Google's crawlers detect many errors of this type (HTPP 404) they interpret that the page is not being sufficiently reviewed and cared for, i.e., it’s not properly maintained.
It also negatively influences the PageRank of the page & iimplies a negative experience for web visitors.
In the face of people who try to visit our page, it implies a loss of credibility and trust, something especially negative in. For example, online stores, since it means losing possible sales.
What are some SEO best practices?
Images are attractive to look at, but you should always accompany them with a text that describes them.
Make sure your website is "fast". Using a large number of images, Flash and Java objects will slow down your site's load time.
Avoid having duplicate pages (the same content on more than one page), as Google will only index them once.
Use a Keywords tool to evaluate and find out what are the most valuable keywords for your entire site. Your keyword analysis should focus on those words that have a high number of searches and low competition.
The URLs are of the utmost importance. Your domain name must be related to the keywords and the content with which you want to position yourself.
Always include keywords within the description of your website.
Each inner page of your site must have its own description and contain a keyword. Use different titles and make sure they are relevant to the content inside. Google will understand that each page is different and will help each individual page to rank in the search results.
It is important that each interior has 250 words or more so that Google considers and positions it better. For each set of 250 words, try to mention the keyword you are trying to position 2 to 3 times.
Google loves fresh content and updated sites. That's why you should update your blog at least once a week. If you don't have a blog yet, it's time to add it to your digital strategy.
Content is king. Keep your leads informed and updated.
Search engines love unique and original content. Write your own content, do not copy it from other sites or blogs.
Try getting other websites to link to your blog or site. The number of links that redirect to your website influences the search ranking.
It is highly recommended that you place the links within keywords. For example, link from one page to another within your same site through keywords.
Share content on social networks: Facebook, Twitter, Google+, LinkedIn, etc.